The GMC Sierra 1500 was among the top five most considered non-luxury vehicles during the fourth quarter of 2022, with consideration rising 24 percent from Q3 2022 figures.
According to a new report from Cox Automotive, of the top 10 most considered non-luxury vehicles, the Ford F-150 ranked first, following by the Chevy Silverado 1500 in second. This latest report marks the second consecutive quarter where the F-150 and Silverado 1500 placed first and second, respectively. Prior to this, the Silverado 1500 ranked first for three consecutive quarters.
In third place was the Honda CR-V, followed by the Dodge Durango, Honda Civic, and Toyota Camry in sixth, seventh and ninth place, respectively.
In regards to the pickup segment specifically, the Ford F-150 and Chevy Silverado 1500 nabbed the top two spots in terms of vehicle consideration, while the Toyota Tacoma was third, the GMC Sierra 1500 was fourth, the Ford Super Duty lineup was fifth, and the Chevy Silverado HD lineup was sixth. Overall, pickup consideration was up – the only segment to post positive gains for the segment.
It’s worth noting that overall GMC brand consideration has hit an all-time high among non-luxury brands.
In its recent Q4 2022 Brand Watch report, Kelley Blue Book outlined which models consumers were considering for purchase in a variety of different categories and segments. Established in 2007, the latest study includes both mobile and desktop users, a change implemented as of January 1st, 2022, thus providing a better response rate and more diverse group of respondents. Previously, results were based on desktop users only.
As a reminder, the GMC Sierra 1500 is offered with four engine options, including the turbocharged 2.7L I4 L3B gasoline engine, rated at 310 horsepower and 430 pound-feet of torque, the naturally aspirated 5.3L V8 L84 gasoline engine, rated at 355 horsepower and 383 pound-feet of torque, the naturally aspirated 6.2L V8 L87 gasoline engine, rated at 420 horsepower and 460 pound-feet of torque, and finally, the 3.0L I6 LZ0 turbodiesel Duramax, rated at 305 horsepower and 495 pound-feet of torque.