During the recent business strategy presentation for 2023 in South Korea, General Motors announced the official introduction of OnStar services in the Asian country.
The automaker’s South Korean subsidiary plans to enhance the customer experience by introducing OnStar services for the first time in the local market, expanding the international reach of GM’s 26-year-old telematics platform that first debuted in North America. Company executives announced that the official launch of OnStar in Korea will take place over the course of the year.
“A vehicle is no longer a simple means of transportation, but a mobile device as a digital platform,” said Digital Business Team Director at GM Korea, Myungshin Chae. “Since its launch in 1996, OnStar has been known as the telematics service benchmark loved by customers around the globe. OnStar is a robust foundation for GM to expand its digital business going forward, along with software defined vehicle technology,” he added.
OnStar’s introduction is part of GM’s strategy to transform its business in the local South Korean market by offering innovative connectivity features and improved customer service, which will be offered exclusively in the vehicles of three brands GM offers in the country: Cadillac, Chevrolet and GMC. As such, OnStar’s services will be a key differentiator with which the manufacturer will seek to win new customers in the country.
In particular, the process of introducing OnStar services in Korea began with the recent establishment of the Digital Business Team in the company, with the aim of expanding the digital experience of local customers. The next step will be the official launch of OnStar nationwide in the coming months with an offer of specific services that will gradually increase as the platform’s development progresses.
After the official launch of the brand’s telematics service is completed, GM Korea will also introduce the OnStar smartphone app in the local market, allowing customers to monitor the status of their vehicles and control some functions remotely. The introduction of OnStar seeks to improve the level of competitiveness of the company’s brands in South Korea and will mainly focus on services for premium segment customers.