GM has filed to trademark the MultiStow name, GM Authority has learned. The trademark may be used as branding for the tailgate-integrated storage compartment featured on the 2023 GMC Canyon.
The trademark was filed on February 16th, 2023 with the United States Patent and Trademark Office (USPTO), and is assigned serial number 97798376. The application carries a Goods and Services description of “Tailgates for motor land vehicles.”
Currently, there’s no confirmation that the MultiStow name will be used for any specific tailgate in GM’s vehicle lineup. The General filed to trademark StowPro in July 2022, but has confirmed since that the StowPro branding will not be used for the 2023 GMC Canyon integrated tailgate storage compartment.
This built-in storage consists of a compartment 45 inches wide and four inches deep, which can be accessed when the Canyon’s tailgate is lowered. It comes with a lockable lid, watertight construction, and a drain to make stowing beverages and ice more practical. The 2023 Chevy Colorado is equipped with a similar tailgate feature, branded as the StowFlex Tailgate (RPO code BPC). GM filed to trademark the StowFlex name in September 2022.
With StowPro trademarked, but eliminated from the running, MultiStow appears as a likely candidate for branding of the 2023 GMC Canyon tailgate.
The 2023 GMC Canyon launches the nameplate’s third generation with a series of revisions and refreshments. GM increased the truck’s width and height while giving the exterior a styling makeover. New LED lighting has been added while the front air dam present on earlier model years is deleted in 2023.
The cabin is overhauled with a standard 8-inch digital instrument cluster on the Elevation and AT4 trims, and 11-inch instrument cluster for the Denali and AT4X trims. Now optional on the 2023 GMC Canyon Elevation and 2023 GMC Canyon AT4 trims is a new CoreTec seat upholstery choice, consisting of easy-to-clean, highly spill-, stain-, and wear-resistant, pleasing-to-the-touch synthetic leather.
GM also added the new AT4X trim to the lineup. The 2023 GMC Canyon AT4X is enhanced with extra off-road features and technology making it even more capable on the trail than the AT4. When GM opened ordering for the limited-run introductory Canyon AT4X Edition 1 it sold out in 10 minutes.
Production of the 2023 GMC Canyon is currently under way for all trims except the AT4X, having begun on January 24th, 2023 at the GM Wentzville plant in Missouri. Start of regular production (SORP) for the AT4X is scheduled to start on April 10th, 2023 per information obtained by GM Authority.