GM has filed to trademark the Cadia name, GM Authority has learned. The name will be used in conjunction with software that incorporates artificial intelligence technology.
The trademark was filed on February 20th, 2023 with the United States Patent and Trademark Office (USPTO) and is assigned serial number 97802596. The application carries a Goods and Services description of “Providing online non-downloadable computer software using artificial intelligence for use in connection with motor land vehicles.”
At this point it’s unclear exactly what the Cadia trademark will be used for. However, one possibility is that it will be some kind of AI-powered digital assistant similar to Apple’s Siri or Amazon’s Alexa, allowing users to issue voice commands, such as remote vehicle start (“Hey Cadia, start my Chevy Traverse“). Of course, that’s purely speculative, and it should be mentioned that GM is already including Google built-in for most new vehicles, and as such, users have access to Google Assistant.
Regardless, this certainly isn’t the first time GM has explored the benefits of artificial intelligence. Just last year, GM Ventures invested in UVeye, which develops systems leveraging AI and machine learning that can quickly and accurately scan a vehicle for possible problems or defects. Additionally, GM’s all-electric commercial delivery solutions company, BrightDrop, announced last year that it will integrate AI-powered fleet optimization software developed by technology startup Marain Inc. into its existing fleet management platform in order to “analyze, forecast and identify multi-modal solutions for fleet customers as they plan their journey to full-fleet electrification.”
Artifical intelligence technology also plays an important role in autonomous vehicle technology. As such, GM Ventures has also invested into Algolux, a Canadian-based technology company developing self-driving vehicle tech that can adapt to different driving scenarios via machine learning. GM Ventures was the leading investor in Series A funding, which brought in $10 million for Algolux.
We’ll keep an eye on this and report back any developments. In the meantime, make sure to subscribe to GM Authority for more GM trademark news, GM business news, GM technology news, and around-the-clock GM news coverage.