GM has filed a patent application for a deployable and rollable vehicle display screen.
The GM patent filing has been assigned application number US 2023/0031862 A1 with the United States Patent and Trademark Office (USPTO) and was published on February 2nd, 2023. The patent was originally filed on July 28th, 2021, and lists Joseph F. Szczerba from Grand Blanc, Michigan and Ki Hyun Ahn from Lake Orion, Michigan as the inventors.
The patent describes a vehicle infotainment screen that is rollable and deployable, providing a customizable display that can provide adjustable screen positions as needed. The patent images appear to show a vehicle dash where the deployable and rollable vehicle screen is mounted. Several different configurations are shown, including a screen mounted in front of the steering wheel and in the middle of the dash as well. The screen also seems to offer different infotainment displays through multiple surfaces.
The patent describes how screens are typically mounted in front of the driver or passenger, or sometimes in the rear for rear-seated passengers. However, as the patent points out, there can at times be insufficient screen real estate to provide all the information desired, and as such, “it is desirable to provide a display that is readily adaptable, moveable, and reconfigurable in order to provide desired information to operators and passengers.”
When it comes to modern vehicle development, there’s certainly no shortage of demand for greater and greater infotainment capabilities, especially with regard to screen real estate. Like the rest of the auto industry, GM is moving to wide, floating panels that house both the driver instrument cluster and the infotainment screen, a configuration exemplified by models like the fifth-generation Cadillac Escalade, which boasts a massive 38-inch OLED display mounted across the dash.
Of course, reconfigurable display technology as outlined above may also be applicable to new autonomous vehicles, which will certainly put an even greater emphasis on the passenger experience as the driving tasks are delegated to onboard technology.