As GM moves to electrify and eliminate tailpipe emissions from its light-duty-vehicle lineup by 2035, the automaker is promoting its new EVs through fresh advertising and marketing efforts. The latest is a new partnership with Netflix that will place GM EVs in a series of Netflix-produced shows and films, as well result in new GM EV Super Bowl ads.
“We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said GM Global Chief Marketing Officer, Deborah Wahl. “Netflix is a great partner because of the company’s compelling storytelling, commitment to sustainability and track record of sparking conversations that shape cultural trends.”
GM launched the “Everybody In” marketing campaign in 2021, aiming to promote its EV lineup as offering a model for every budget and every lifestyle.
The new partnership with Netflix will place GM EVs in popular Netflix shows and movies, including the Chevy Bolt EUV, GMC Hummer EV Pickup, and Cadillac Lyriq, which will be featured in Love is Blind, Queer Eye, and Unstable, respectively. What’s more, Netflix has committed to enhancing its sustainability through optimized energy use, electrification efforts, and decarbonization efforts.
“At Netflix, we create shows and films that can influence culture and spark meaningful conversations,” said Netflix Chief Marketing Officer. Marian Lee. “From the TikTok dance trends inspired by Wednesday to thoughtful discussions about climate change with Don’t Look Up, we know that entertainment can drive fandom and inspire connections.”
GM’s new partnership with Netflix will also yield a commercial that promotes sustainability efforts at both companies. The new ad will air during Super Bowl LVII on February 12TH, 2023, and will star Will Ferrell as he moves through the world of some of the biggest Netflix shows, including Army of the Dead and Squid Game. Check out a clip below:
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Comments
What’s the point if they aren’t producing any of these models in substantial numbers? Some of these vehicles are approaching their third year of advertising, and would be buyers still can’t go and order one, let alone take delivery… This reminds me of the reintroduction of Camaro, or the roll out of the Chevy Volt. GM advertised and displayed these vehicle’s for years, and by the time you could actually get one, they already felt old. I already said this once today; when was the last time GM didn’t completely squander the momentum of a major product/technology rollout? Seriously, I’m talking all the way back to the X-cars, or even Vega….
The Bolt EUV, Lyriq, and Hummer EV are already on the ground. Silverado EV, Blazer EV, Equinox EV coming this year. Sierra EV within 1 year from now. This isn’t a bad strategy by any means.
And how many Hummers have been delivered to customers?
Enough to have one running around my town already.
Why is GM wasting money on ads for EVs that you can’t find on a dealership lot or below MSRP? This is very scummy of GM. Meanwhile Tesla spends almost no money on ads.
I remember when Super bowl commercials were funny and fun to watch. Not so much any more.
I remember when the Super Bowl was fun to watch!
Race on Sunday buy on Monday. Anyone of us on a car/truck/suv/ forum knows these products that are advertised are not available. So, you say they shouldn’t advertises them? Why? Because we’re not the target audience. Regular viewers see these ads and think I like what I see, let me go check that out tomorrow, and just like that GM has you going to the show room looking. GM accomplished their mission. How many viewers see the Clydesdales in the snow and go to a stable. No, you go to the liquor store to buy a six pack of Budweiser, mission accomplished. Take it for what it’s worth.
Gotta love a company that throws a tantrum when Twitter changed hands but happily works with a company that promotes “Cuties” and other questionable programming…
I’m not surprised, we just quit Netflix because of their support for ultra-wokeness.
I’m not interested in anything Netflix has to say.
STUPID COMMERCIAL SHOWING DESTROYED BUILDINGS WITH WHAT’S HAPPENING IN UKRAINE EVERYDAY ON THE NEWS