GM crosstown rival Stellantis recently unveiled the all-new Ram 1500 REV, the brand’s very-first battery-electric light-duty pickup truck. The new all-electric truck made its world debut during a 60-second commercial that aired during Super Bowl LVII.
The new Ram 1500 REV is built on the automaker’s latest STLA architecture, and according to Ram, was “designed to set the bar in terms of capability, range, towing, and payload.” Full specs are still forthcoming. In terms of styling, however, the Ram 1500 REV features a fascia design that is somewhat familiar to that previewed early last month by a concept model, and includes an illuminated Ram badge front and center. The design also incorporates LED headlamps with large horizontal lighting signatures that extend from the middle of the fascia into the fenders.
In the corners, we see a set of large two-tone multi-spoke wheels, while a Ram badge was placed lower on the front door. The charge port is on the front fender just above the wheel arch, and incorporates a charging status meter to monitor charging progress. In back, there are large L-shaped taillights that run up and into the tailgate.
Inside, the Ram 1500 REV features a large tablet-style center screen complemented by an array of hard buttons. A frunk provides additional storage opportunities as well. As for the powertrain, Ram says that the onboard battery pack can redirect electricity to power a home, such as in the event of an outage, or to another vehicle, or to other devices.
Interested customers can now place a reservation for the Ram 1500 REV via the REV Insider+ program. The program requires a one-time $100 refundable fee, and, in addition to an opportunity to reserve the new pickup, also includes exclusive access to events, news, and information about the vehicle. Production of the new Ram 1500 REV will get under way next year, while the pickup is expected to launch in Q4 of the 2024 calendar year to rival the Chevy Silverado EV.