The 2024 Chevy Silverado EV is set to launch soon, with the 3WT and 4WT trim levels scheduled to debut in Spring 2023, while the range-topping RST First Edition trim will follow later in Fall 2023. Although more Silverado EV variants will follow, GM has been tight-lipped about any major details. Now, the upcoming Chevy Silverado EV Trail Boss has just been teased in a recent GM / Netflix promotion.
Roughly halfway through the Super Bowl ad, we see a Chevy Silverado EV Trail Boss prominently displayed. We can tell that this is a Trail Boss due to the logo on the all-electric pickup truck’s sail panel. In addition, this is the first time we see any Silverado EV variant finished in Habanero Orange paint.
As of the time of this writing, GM has revealed no details concerning this tease.
As a reminder, GM has partnered with Netflix to feature GM EVs in a series of Netflix-produced shows and films, as well as Super Bowl ads. This partnership will feature electric vehicles like the Chevy Bolt EUV, GMC Hummer EV Pickup, and Cadillac Lyriq in the upcoming Netflix shows Love is Blind, Queer Eye, and Unstable, respectively. In addition, GM and Netflix will present new commercials starring comedian Will Ferrell during Super Bowl LVII on February 12th, 2023. This collaborative advertisement will serve to promote sustainability efforts at both companies.
“We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV,” said GM Global Chief Marketing Officer, Deborah Wahl. “Netflix is a great partner because of the company’s compelling storytelling, commitment to sustainability and track record of sparking conversations that shape cultural trends.”