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Chevy Trailblazer Sales Place Fourth In Segment During Q4 2022

Chevy Trailblazer sales increased in the United States, Canada, and South Korea during the fourth quarter of 2022.

Note that this sales data and report refers to the Trailblazer subcompact crossover, and not the larger body-on-frame SUV that’s sold under the same nameplate in other global markets.

Chevrolet Trailblazer Sales - Q4 2022 - United States

In the United States, Chevrolet Trailblazer deliveries totaled 18,956 units in Q4 2022, an increase of about 17 percent compared to 16,263 units sold in Q4 2021.

During the complete 2022 calendar year, Trailblazer sales decreased about 32 percent to 60,888 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
TRAILBLAZER +16.56% 18,956 16,263 -32.47% 60,888 90,161

Chevrolet Trailblazer Sales - Q4 2022 - Canada

In Canada, Chevrolet Trailblazer deliveries totaled 1,219 units in Q4 2022, an increase of about 9 percent compared to 1,118 units sold in Q4 2021.

During the complete 2022 calendar year, Trailblazer sales decreased about 42 percent to 4,448 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
TRAILBLAZER +9.03% 1,219 1,118 -41.79% 4,448 7,641

Chevrolet Trailblazer Sales - Q4 2022 - South Korea

In South Korea, Chevrolet Trailblazer deliveries totaled 2,882 units in Q4 2022, an increase of about 45 percent compared to 1,991 units sold in Q4 2021.

During the complete 2022 calendar year, Trailblazer sales decreased about 20 percent to 14,561 units.
MODEL Q4 2022 / Q4 2021 Q4 2022 Q4 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
TRAILBLAZER +44.75% 2,882 1,991 -20.37% 14,561 18,286

Competitive Sales Comparison (USA)

Chevy Trailblazer sales during the fourth quarter of 2022 kept the Bow Tie’s subcompact crossover in fourth place (compared to last quarter) in a crowded segment of 20 entries when ranked by sales volume. The Honda HR-V moved to the top in spite of a 28 percent drop in sales to 22,861 units, while the Jeep Compass slipped to second with a nine percent bump to 19,209 units. The Toyota Corolla Cross moved up to third with a 166 percent jump to 19,145 units; this all-new model hit the market roughly a year ago to replace the Toyota CH-R and sales have steadily increased since its introduction. The Trailblazer maintained fourth place with a 17 percent bump to 18,956 units, less than 200 deliveries away from third. The Hyundai Kona moved up to fifth with a four percent slide to 18,314 units.

The Buick Encore GX (see running Buick Encore GX sales), the Trailblazer’s platform mate, kept 11th place with a 10 percent slip to 9,052 units. The Chevy Trax (see running Chevy Trax sales), the Trailblazer’s corporate cousin and second entry from Chevy,  placed 13th with a 268 percent jump to 4,715 units. The Buick Encore (see running Buick Encore sales), the Trax’s platform mate and the second entry from Buick, placed 18th with a 209 percent jump to 2,487 units.

Sales Numbers - Mainstream Subcompact Crossovers - Q4 2022 - United States

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 Q4 22 SHARE Q4 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
HONDA HR-V -27.87% 22,861 31,692 11% 15% -15.81% 115,416 137,090
JEEP COMPASS +9.06% 19,209 17,613 10% 9% +13.92% 86,175 75,642
TOYOTA COROLLA CROSS +165.79% 19,145 7,203 10% 3% +686.70% 56,666 7,203
CHEVROLET TRAILBLAZER +16.56% 18,956 16,263 9% 8% -32.47% 60,888 90,161
HYUNDAI KONA -4.32% 18,314 19,141 9% 9% -28.95% 63,994 90,069
MAZDA CX-30 +21.32% 15,421 12,711 8% 6% -12.26% 52,808 60,185
KIA SELTOS +50.06% 13,529 9,016 7% 4% -11.01% 45,711 51,368
KIA SOUL -9.51% 13,375 14,781 7% 7% -23.04% 57,820 75,126
KIA NIRO +40.89% 10,033 7,121 5% 3% +9.74% 28,744 26,192
NISSAN KICKS -46.45% 9,759 18,225 5% 9% -33.85% 54,879 82,960
BUICK ENCORE GX -10.09% 9,052 10,068 5% 5% -53.19% 33,348 71,247
HYUNDAI VENUE +18.97% 7,489 6,295 4% 3% -5.44% 27,094 28,653
CHEVROLET TRAX +267.21% 4,715 1,284 2% 1% -37.55% 26,597 42,590
MITSUBISHI OUTLANDER SPORT -26.17% 4,056 5,494 2% 3% -52.15% 16,373 34,216
JEEP RENEGADE -27.16% 3,773 5,180 2% 3% -41.56% 27,549 47,137
VOLKSWAGEN TAOS -74.09% 3,534 13,639 2% 7% +86.55% 59,103 31,682
FORD ECOSPORT -51.22% 3,007 6,165 1% 3% -28.20% 29,193 40,659
BUICK ENCORE +208.95% 2,487 805 1% 0% -31.66% 13,718 20,072
TOYOTA C-HR -44.92% 1,828 3,319 1% 2% -66.00% 12,141 35,707
FIAT 500X -41.30% 118 201 0% 0% -25.91% 875 1,181
TOTAL -2.69% 200,661 206,216 -17.16% 869,092 1,049,140

From a segment share standpoint, the Trailblazer posted a nine percent share, up one percentage point year-over-year. The HR-V held an 11 percent segment share, down four percentage points, while the Compass posted a 10 percent share, up one percentage point. The Corolla Cross also earned a 10 percent share, up seven percentage points, while the Kona maintained a nine percent share. Other GM models in the segment fared as follows:

  • Encore GX maintained a five percent share
  • Trax earned a two percent share, down one percentage point
  • Encore held a mere one percent share, up from nil

The four GM vehicles in the mainstream subcompact crossover segment, the Chevy Trax and Trailblazer along with the Buick Encore and Encore GX, accounted for a cumulative 35,210 deliveries. That was good for an 17 percent segment share, keeping The General in second place in the segment from an overall volume standpoint.

Sales Numbers - GM Mainstream Subcompact Crossovers - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 YTD 22 / YTD 21 YTD 22 YTD 21
CHEVROLET TRAX +267.21% 4,715 1,284 -37.55% 26,597 42,590
CHEVROLET TRAILBLAZER +16.56% 18,956 16,263 -32.47% 60,888 90,161
BUICK ENCORE +208.95% 2,487 805 -31.66% 13,718 20,072
BUICK ENCORE GX -10.09% 9,052 10,068 -53.19% 33,348 71,247
TOTAL +23.89% 35,210 28,420 -39.95% 134,551 224,070

By comparison, the three Stellantis rivals – the Jeep Compass, Jeep Renegade, and Fiat 500X – saw a cumulative 23,100 deliveries for a combined 12 percent segment share to maintain third place overall.

Sales Numbers - Stellantis Mainstream Subcompact Crossovers - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 YTD 22 / YTD 21 YTD 22 YTD 21
JEEP COMPASS +9.06% 19,209 17,613 +13.92% 86,175 75,642
JEEP RENEGADE -27.16% 3,773 5,180 -41.56% 27,549 47,137
FIAT 500X -41.30% 118 201 -25.91% 875 1,181
TOTAL +0.46% 23,100 22,994 -7.55% 114,599 123,960

Toyota’s Corolla Cross and C-HR saw a combined 20,973 deliveries for an 11 percent segment share for fourth overall.

Sales Numbers - Toyota Mainstream Subcompact Crossovers - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 YTD 22 / YTD 21 YTD 22 YTD 21
TOYOTA COROLLA CROSS +165.79% 19,145 7,203 +686.70% 56,666 7,203
TOYOTA C-HR -44.92% 1,828 3,319 -66.00% 12,141 35,707
TOTAL +99.33% 20,973 10,522 +60.35% 68,807 42,910

Meanwhile, Hyundai – with the Kona and Venue – and Kia – with the Seltos, Niro, and Soul – saw a cumulative 62,740 deliveries, which account for a combined 32 percent segment share, commanding nearly a third of all segment sales and the top spot.

Sales Numbers - Hyundai and Kia Mainstream Subcompact Crossovers (With Soul) - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 YTD 22 / YTD 21 YTD 22 YTD 21
KIA SOUL -9.51% 13,375 14,781 -23.04% 57,820 75,126
KIA SELTOS +50.06% 13,529 9,016 -11.01% 45,711 51,368
KIA NIRO +40.89% 10,033 7,121 +9.74% 28,744 26,192
HYUNDAI KONA -4.32% 18,314 19,141 -28.95% 63,994 90,069
HYUNDAI VENUE +18.97% 7,489 6,295 -5.44% 27,094 28,653
TOTAL +11.33% 62,740 56,354 -17.70% 223,363 271,408

However, a strong argument can be made that the Kia Soul is not part of the segment in question, but rather competes one segment below based on its size and price point. Removing the Soul from the Hyundai-Kia total nets 49,365 deliveries for a combined 25 percent segment share for a quarter of all segment sales and still at the top.

Sales Numbers - Hyundai and Kia Mainstream Subcompact Crossovers (Without Soul) - Q4 2022 - USA

MODEL Q4 22 / Q4 21 Q4 22 Q4 21 YTD 22 / YTD 21 YTD 22 YTD 21
KIA SELTOS +50.06% 13,529 9,016 -11.01% 45,711 51,368
KIA NIRO +40.89% 10,033 7,121 +9.74% 28,744 26,192
HYUNDAI KONA -4.32% 18,314 19,141 -28.95% 63,994 90,069
HYUNDAI VENUE +18.97% 7,489 6,295 -5.44% 27,094 28,653
TOTAL +18.74% 49,365 41,573 -15.66% 165,543 196,282

The mainstream subcompact crossover segment contracted three percent to 200,661 units during Q4 2022, meaning Trailblazer sales outperformed the segment average.

The GM Authority Take

Chevy Trailblazer sales remained in fourth place among 20 entries, competing in one of the most crowded spaces in the automotive industry. GM fields four models between Chevy and Buick in the mainstream subcompact crossover segment, with the automaker cumulatively taking second place overall, behind the Hyundai-Kia duo.

The Chevy Trailblazer was the brand’s fastest turning nameplate behind the Corvette in January 2023. Sales of GM’s top-seller in this segment would fare better if the automaker could make enough of the model to satisfy buyer demand. The subcompact unibody crossover was running at just 11 days supply at the time; a 60 days supply is considered optimal for U.S. auto dealerships.

Meanwhile there is a lot of news regarding GM’s entries in this space. For one, the refreshed 2024 Chevy Trailblazer will be revealed on February 8th as a mid-cycle refresh of the current third-generation nameplate that was introduced for the 2021 model year.  Production for the 2024 Chevy Trailblazer is set to commence in July.

Last October, GM debuted the next-generation 2024 Chevy Trax as the Bow Tie brand’s new entry-level crossover, set to hit dealers lots this spring. Additionally, the refreshed 2024 Buick Encore GX will arrive at dealers during the summer, while the Buick Encore, which was dropped after the 2022 model year, will be indirectly replaced by the first-ever Buick Envista, which will launch in the U.S. in early this year as a 2024 model-year vehicle.

Meanwhile, the Trailblazer has proven to be popular among buyers, offering unique variants from the sporty RS to the off-roady Activ trim. In September 2021 the Trailblazer earned its highest-ever share in the segment, and the model continues to see high critical acclaim. In November 2021 the Trailblazer received a perfect reliability rating by Consumer Reports. This was followed by the 2022 Chevy Trailblazer earning a 2022 Top Safety Pick+ award from the Insurance Institute for Highway Safety in February 2022, following the same award from IIHS back in September 2021 for the 2021 Chevy Trailblazer. This past December Consumer Reports gave the 2023 Chevy Trailblazer a “recommended” rating.

The 2022 Chevy Trailblazer receives minor changes and updates over the 2021 model year, which served as the model’s launch year. Changes include the base L trim level being dropped, which leaves the LS as the new base trim. The 2023 Chevy Trailblazer arrives with minor changes as well. All Trailblazer models are available with front- or all-wheel drive configurations and are powered by either the turbocharged 1.2L I3 LIH engine or the turbocharged 1.3L I3 L3T engine.

Production of the 2023 Trailblazer started at the GM Bupyeong plant in Bupyeong-gu, Incheon, South Korea on April 24th, 2022. The online configurator tool is now live for the 2023 Trailblazer.

GM has a bevy of attractive and highly competitive models in the competitive mainstream subcompact crossover segment. It’s top-selling model, the Chevy Trailblazer, has proven to be a winner, so much so that the automaker can’t make it fast enough. And the upcoming refreshed model will likely prove to be even more popular. It’s a good problem to have, but increasing production volume by remedying any supply chain issues is key to dominating the sales charts.

About The Numbers

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. Is it time for GM to thin the heard? How many CUV’s in such a tight group do they need? When they aren’t selling in very good numbers, why not do what they did to the sedans? Kill them.

    I keep saying and will continue to say it. This business is cyclical for sure, and when the time comes (has it already begun?) when the SUV’s and CUV’s stop selling in huge numbers, will GM do the right thing and treat these boxes like the cars? Let’s see. Buick’s numbers are absolutely pathetic. Time for them to kill Buick off or give them more product, and not just another boring box.

    Reply
    1. Encore GX sales are middle of the pack. Envision and Enclave actually do very well for their segment so Buick is making money and therefore won’t be killed off.
      Electra 5 is on it’s way and Buick helps fill out GMC showrooms. I fully expect, if Hummer is a hit, for Buick to die that way. Currently, unfortunately, only Boomers have desire for Buick sedan which makes for a bad business case. I’m one of the few Millennials who wanted a Regal, previous gen, or Tour X.

      Reply
      1. I think Buick’s new design theme – the “shark nose” – is squarely focused on millennials and gen z’ers. From what I gather here in this blog, it appears us in the older crowd (boomers and gen x’er’s) have pretty much panned the look. We’ll see if the new design direction brings new life to Buick.

        I feel bad for Buick for it still seems to be struggling for identity – this gray area between luxury (Cadillac) and every day (Chevy) – I used the term premium in the past, the trick is defining “premium” in a way that translates to the masses.

        Reply
    2. Dan B – I almost always agree with you but not here. Not everyone wants a big-ass suv – me included (currently drive a compact looking to downsize to a sub-compact). Offering two separate models in this segment, at least for Chevy, makes sense and is spot on. Maybe not so much for Buick.

      – entry-level (Trax) scaled down/more basic transport to attract first time or cost-conscious buyers (if the new 2024 Trax lives up to all the hype it should attract big numbers – it looks great)

      – upscale (TB) for those still in the segment but want something not bare-bones (which includes a decent engine that the current TB doesn’t offer) .

      I totally agree with you on “cars” – despite what most say here there is still a market for cars, not everyone wants a truck/suv. GM would be foolish to end the Malibu.

      Reply
      1. tmw: I actually agree with you. I was really trying to make more of a point than anything with my original comment. Do I feel Chevy needs the Trax, TB, Equinox and Blazer that are all so close? No. But I certainly don’t feel GM should abandon the smaller SUV/CUV segment either. The main point was that GM and Ford basically trashed every car because they “weren’t selling” and here we have the many small CUV/SUV’s that really aren’t selling that well either. So my question is why the double standard with GM?

        Reply
        1. There are a couple of things to consider too. First, GM suffered the most during the microchip crisis and that was reflected in the availability of models. Second, Hyundai/Kia has many more models in the segment ergo they are selling more in volume so, I agree there’s no reason leave them the whole market. Third, If it’s true that GM is moving ahead with a next-generation Malibu, that may be a good decision since I’m another guy that loves the low stance and benefits of a car. Still, there’s no denying that a CUV checks some boxes like frugality, space, ride height, and connectivity, and younger people feel they rebel against the image of “Dad’s Buick Century”

          Reply
        2. Dan B – I hear you. Again I’m your fighting bud in the battle to save the extinction of the American car. Does GM has a double standard here? Not necessarily.

          I think there is some validity in the voices here that the numbers for cars are down (and continue to slide). From a bean-counter and production capacity stand point, I get the trashing every car. But and it’s a big but there is still a market for cars. As noted in my post – GM would be foolish to trash the Bu.

          With more and more sales heading over to suv’s/cuv’s, if GM didn’t meet the demand and competition – in all segments – folks would be up in arms asking “where’s the general”. While not a fan of the current Nox, I think it holds its own against RAV4/CR-V. And the behemoth Hoe/Burb sell in pretty substantial numbers.

          Reply
  2. However, GM’s first in the segment (USA).
    Seems like a solid strategy.
    Go GM !
    Objective “Be the best in every segment we’re in”

    Reply
    1. TBSS: What? Your comment is certainly confusing. How above in that list do you see anything from GM in first? I don’t see anything from GM in first. Can you help me understand how you are looking at this?

      Reply
  3. Sure: Trailblazer + Encore GX + Trax + Encore = 35,210

    Reply
    1. TBSS: Haha. Ok. Better take a look at the Kia/Hyundai brands which would be like you combining all the different GM’s. Not only that, but with your logic, then GM never should have dropped all the cars from their lineup. After all, had you combined the Verano, Regal, TourX, Lacrosse, Spark, Cruze, Malibu, Impala, CT4, CT5, XTS and CT6, there’s probably few that would have had larger numbers. So why drop them for low sales reasons?

      Total double standard in the defense of these stupid boxes called SUV/CUV’s. You do know that they are nothing more than a combined mini-van and wagon’s or years ago with just a little higher sitting position? Hope you are enjoying your SU-Van-gon.

      Reply
      1. Dan B: This is not my logic, it is GM’s.
        Do you honestly think that GM devises a one-brand strategy per segment? They do not/ would not, expect Buick to dominate the segment for example. No, GM is focused on total GM sales per segment. Individual brands have not had their own, separate sales/marketing strategy since the early 80’s. They focus on GM sales volume. To your point, Hyundai is First and GM Second. However, the 4Q sales data shows GM growing at a faster pace. That, along with the new Trax certainly poises GM to be First in this segment.
        When GM says they’ll be first in every segment they play in, they do not mean that one of their brands (Buick, or Chevrolet), or one model (Encore Gx, or Trailblazer) will be number 1. No — They mean GM. Total GM sales in that segment.

        This is why GM Authority also combined each OEM’s numbers above. I understand you’re still learning and that’s ok!

        Regards.

        Reply
        1. Dan B: And don’t be a jerk.

          Reply
  4. Lack of availability because of supply chain constraints badly impacted Trailblazer AND Encore GX sales.

    Reply

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