The 2024 Cadillac Lyriq introduces a few key changes for the all-electric crossover, not the least of which is the debut of the new base-level 2024 Cadillac Lyriq Tech trim. As such, it appears as though Cadillac is revising its trim level structure strategy, starting with the 2024 Cadillac Lyriq.
For those readers who may be unaware, Cadillac’s trim level strategy previously incorporated a “Y-shaped” hierarchical structure, with Luxury trims forming the base of the structure. From there, more luxurious models branched out in one direction, while sportier models branched out in the other direction, with the former including Premium Luxury and Platinum models, and the latter including Sport and V-Series models.
Now, however, the 2024 Cadillac Lyriq appears to be revising that strategy, with the new Tech trim level now forming the base of the Y structure, replacing the Luxury trim as the base in the previous hierarchy. From the base Tech trim, the 2024 Cadillac Lyriq trim level structure branches out into Luxury and Sport models on the opposing sides of the “Y.”
The new structure and naming conventions should ultimately prove to be less confusing for customers, given the naming similarities between Luxury and Premium Luxury used previously. Additionally, placing the Sport trim above the previous base-level Luxury could also be considered somewhat confusing. Now, however, with Tech forming the base of the structure, it’s much clearer how Luxury and Sport trims are positioned within the Y structure.
Also, judging by the 2024 Cadillac Lyriq’s trim level strategy, there would be no more Platinum packages or trim levels, but rather 1, 2, and 3 grades for both Luxury and Sport trim levels. The numerical grades offer clearly-defined incremental levels of equipment and exterior features. Additionally, there theoretically is room for high-performance V-Series models at the top of the Sport structure, but Cadillac has not announced anything on this matter just yet.
As GM Authority covered previously, the 2024 Cadillac Lyriq Tech is tagged with the 1SA equipment group, while the 2024 Cadillac Lyriq Luxury will offer the Luxury 1 (1SC), Luxury 2 (1SD), and Luxury 3 (1SE) equipment groups. The 2024 Cadillac Lyriq Sport will offer the Sport 1 (1SF), Sport 2 (1SJ), and Sport 3 (1SK) equipment groups. Pricing starts at $58,590 for the 2024 Cadillac Lyriq Tech RWD.