Cadillac Ranks Third In Luxury Brand Consideration In Q4 202210
For the second consecutive quarter, Cadillac has been ranked as the third-most considered luxury brand, edged out by Lexus and BMW in second and first, respectively.
According to a recent report by Cox Automotive, 18 percent of luxury vehicle shoppers considered a Cadillac as their next vehicle in Q4 2022. By comparison, 19 and 22 percent of luxury shoppers considered a Lexus or BMW vehicle, respectively.
As previously mentioned, this ranking marks the second consecutive quarter that Cadillac has been ranked third in luxury consideration. In Q3 2022, 17 percent of shoppers considered a Caddy, which tied the luxury marque with Lexus. BMW also held the top position this quarter, with 22 percent of prospective customers considering a Bimmer.
In the luxury SUV and sedan segments, Cadillac models were ranked second in each category. The SUV segment accounted for 68 percent of all luxury vehicles sold in Q4 2022, with the Cadillac Escalade beaten out by the likes of the Buick Enclave, yet ranking above the Acura MDX, Lexus RX and BMW X5 in third, fourth and fifth place, respectively. Meanwhile, the sedan segment accounted for 51 percent of all luxury vehicles sold in Q4 2022. The Cadillac CT5 was ranked below the BMW 3 Series, yet above the BMW 5 Series, Tesla Model 3, and Acura TLX in third, fourth and fifth place, respectively.
As far as the entire luxury marketplace is concerned, the Cadillac Escalade and Cadillac CT5 ranked second and seventh overall, respectively. Two Buick products also made the list, with the Buick Enclave and Buick Encore ranking in at first and eighth overall, respectively. This brings the total number of GM luxury projects in the top ten to four vehicles total.
It’s worth noting that, to obtain data for this report, mobile and desktop users / owners were given a survey that asked questions on several factors that helped lead to the consumers buying decision.
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There are many foolish buyers who still believe that imports are better. And the Tesla Model 3 is not a luxury vehicle at all. It is just plain expensive.
1st and last Cadillac XT5. Lost $25000 from list in resale on 2022 model. Built a similar Lexus and it lost $5000.
Sandy is pure hater. Dang people. Everything is garbage for what is charged for this crap.. Greedy companies paying for unions.
No wonder…there is no full-sized luxury sedan. CT4 & CT5 are compact cars and do not offer a luxury ride or feel. They are attempting to compete with BMW and are failing.
China can get a second generation CT6 and a 120th Anniversary edition, but the US gets CUV’s, SUV’s, pickups and compact cars. Great job GM and Cadillac…not!
Cadillac XT5 5600 miles fuel pump driver module went bad. CADILLAC towed it 70 miles for repair when there were 3 GM dealerships within 20 miles. No loaner or rental car provided. I had to drive 70 miles (140miles round trip) to get car after repair when the car could have been fixed 20 miles from home. The part used to repair the car is a common GM part used on many gm brands.
Could someone explain how the SUV segment accounted for 68% of all luxury vehicles sold while the sedan segment accounted for 51% of all luxury vehicles sold during the same quarter? Am I misunderstanding how math works?
Caddy also made a huge mistake discontinuing the XTS. That car is a dream to drive and not bad looking!
I have a 2015 srx that I love,has 75000 miles with very little repairs. I think that GM builds the best cars & trucks on the road today.. for the money you spend on a vehicle GM is the only way to go.