Cadillac Ranks Low In Consumer Reports Owner Satisfaction Survey
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Getting a customer to throw down their hard-earned cash to purchase a vehicle is one thing, but ensuring that the customer is satisfied with their purchase is something else entirely. Now, Cadillac has scored low in customer satisfaction in a new survey.
The survey was conducted by Consumer Reports, and was based on the results of its 2022 Annual Auto Surveys using data collected from over 300,000 vehicles. The vehicles surveyed were between the 2020 and 2022 model years, and also included a select number of 2023 model-year vehicles that were not significantly changed over time. Additionally, some ratings were based on a single model year.
From this survey data, Consumer Reports calculated owner satisfaction scores based on the percentage of owners that responded in the affirmative when asked if they would purchase the same vehicle again, with consideration for price, performance, reliability, comfort, and enjoyment. Ratings and scores for these factors were determined based on the percentage of owners who stated that they were very satisfied.
Looking over the study’s owner satisfaction list, we find Cadillac ranked low, slotting in at 24th place among the 28 brands studied with a score of 59. Cadillac’s score places it below Jeep, which scored 63 points, and above Nissan, which also scored 59 points. Infiniti was the lowest-ranked brand on the list with 50 points.
Meanwhile, at the top of the satisfaction list, we find Porsche with a score of 83, followed by Genesis with 80 points, and Tesla with 78 points. BMW and Subaru ranked fourth and fifth, respectively, both scoring 73 points.
Last year, Cadillac scored poorly in the Consumer Reports Overall Scores ranking, slotting in at 21st among the 32 brands studied with an overall score of 63, driven primarily by below-average predicted reliability and owner satisfaction scores. Notably, Cadillac vehicles still had a good overall road-test score of 79, indicating that while Cadillac vehicles were nice to drive, Cadillac still had room to improve with regard to the ownership experience.
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The problem across all GM brands is that they are too inconsistent…for some examples: Combining incredible engineering/great product/innovation with a sh!tty service experience. Sometimes the product looks great but is unreliable…or the engine is great but the electronics are poor…or the product targets a new buyer while completely alienating the loyal buyer…or it’s the dealers that spoil an otherwise excellent product. The point is that GM could easily could dominate, but always F-up something important somewhere, tainting the overall customer experience somewhere along the line.
Owner of both very happy with my 911 and Escalade good service on both.
So problem is that a lot of dealerships are tied in with a lesser brand. Along with not keeping the old school naming culture which instantly gives anyone a knowing of what vehicle you own! Yes ct4-5 are lesser cars than previous generation sedans cts and ats along with need of a real flagship sedan and make the move to being a more exclusive brand meaning make fewer cars play the same game as some Europeans brands do and have old top tier options no carry overs from lesser brands under the umbrella. Get back to having plush I wish I had this seat in my house seats and as far as the Escalade goes don’t just make the front an rear fascia’s different make side profile different also. Other facts are that some people just have a grudge against domestic brands no matter how good or equal they get they’ll still be considered lesser to them.
I don’t think the sporty Cadillac CT5-V was meant for comfort, because it is a luxury sports car. I took my car on a 2k mile trip, and I thought the car was quite comfortable! Cadillac encourages you to take this car out on a rented race track where you can time your best 0-60, which records it in your gauge cluster. I took this car on a 2k mile trip and I thought it was quite comfortable! I didn’t get the CT5-V Blackwing, but I did order the one below it!
This is a Twin Turbo, 360 HP, with 405 Lb ft of Torque. It’s top speed of 155! I think all sports cars have the Battery in the trunk, which is where this one is. People all over the country are trying to get one, because it’s the next best thing to the over priced Blackwing, which I gotta admit, it’s very sweet! I get a lot of head turns/rubber neckers, and I don’t think they’re looking at me because my windows are tinted. Maybe they’re checking to see if this is the Blackwing! I have yet to see a car like mine on the road these past 11 months of ownership. There’s not many of them, and I live in the Orlando area, so you would think that I’d see one by now. Mine took almost a year to get delivered, and it was worth the wait!
I had to have it, but it’s too much car for me. She’s fast, and wants to come off the pavement when you take off from red light, and she sounds great too! Anyone interested in buying this garage kept beauty, please mention in the comments. Mine has 6,100 miles on it. Not bad for a 2021!
Production delays hurting Cadillac also. Loyal Cadillac owner neighbor gave up waiting for a Lyric he ordered and bought a Tesla model S.
I do not see a way out of the dark for Cadillac.