Getting a customer to throw down their hard-earned cash to purchase a vehicle is one thing, but ensuring that the customer is satisfied with their purchase is something else entirely. Now, Cadillac has scored low in customer satisfaction in a new survey.
The survey was conducted by Consumer Reports, and was based on the results of its 2022 Annual Auto Surveys using data collected from over 300,000 vehicles. The vehicles surveyed were between the 2020 and 2022 model years, and also included a select number of 2023 model-year vehicles that were not significantly changed over time. Additionally, some ratings were based on a single model year.
From this survey data, Consumer Reports calculated owner satisfaction scores based on the percentage of owners that responded in the affirmative when asked if they would purchase the same vehicle again, with consideration for price, performance, reliability, comfort, and enjoyment. Ratings and scores for these factors were determined based on the percentage of owners who stated that they were very satisfied.
Looking over the study’s owner satisfaction list, we find Cadillac ranked low, slotting in at 24th place among the 28 brands studied with a score of 59. Cadillac’s score places it below Jeep, which scored 63 points, and above Nissan, which also scored 59 points. Infiniti was the lowest-ranked brand on the list with 50 points.
Meanwhile, at the top of the satisfaction list, we find Porsche with a score of 83, followed by Genesis with 80 points, and Tesla with 78 points. BMW and Subaru ranked fourth and fifth, respectively, both scoring 73 points.
Last year, Cadillac scored poorly in the Consumer Reports Overall Scores ranking, slotting in at 21st among the 32 brands studied with an overall score of 63, driven primarily by below-average predicted reliability and owner satisfaction scores. Notably, Cadillac vehicles still had a good overall road-test score of 79, indicating that while Cadillac vehicles were nice to drive, Cadillac still had room to improve with regard to the ownership experience.