Buick placed twelfth overall in the Consumer Reports 2023 Automotive Brand Rankings, making GM’s premium brand the highest ranked of all General Motors’ brands.
This ranking is one spot below Buick‘s CR 2022 Automotive Brand Rankings score, where it finished eleventh overall. Meanwhile, Chevy, Cadillac and GMC were ranked twenty-third, twenty-fourth and twenty-seventh overall, respectively. German luxury brand BMW was first overall, while Land Rover rounded out the bottom of the list at spot thirty-two.
Consumer Reports‘ automotive brand rankings are based on an overall score that it assigns. This score is based on the publication’s own road test scores for a brand’s various vehicles, along with predicted reliability and owner satisfaction based on responses from past owner surveys. A vehicle’s safety score from institutions like the Insurance Institute for Highway Safety was also taken into account when assigning brand scores, while a separate “Green” score was applied to brands based on the number of eco-friendly vehicles it offers.
In light of this, Buick’s drop in rankings comes as a result of low predicted reliability, customer satisfaction, and no electric or hybrid offerings.
Speaking of which, previous CR reports elaborated on Buick’s low scores in reliability and satisfaction. In regards to reliability, the Tri-Shield brand fell seven spots when compared to the previous year to place eleventh overall. In a similar case to the 2023 Automotive Brand Rankings, Buick was considered the most reliable of all GM brands.
Meanwhile, customer satisfaction was quite low. In fact, Buick placed nineteenth out of twenty-eight brands surveyed, while also ranking lower than GM’s other brands.
In spite of these previous reports, CR still recommended all three of Buick’s 2023 models, including the Enclave, Encore GX and Envision. It’s worth noting that each model performed very well against its competition.
Subscribe to GM Authority for more Buick news, and around-the-clock GM news coverage.
Comments
Yeah, really impressive to be just above Hyundai, but below Kia.
Nate, you didn’t mention that GMs other brands are all well below that.
True, but this article was about Buick. It sounds even worse when you mention it’s the highest rated GM brand, and still no better than the Korean brands.
As far as I’m concerned though, what really matters is sales. In that respect Buick along with Cadillac, is largely irrelevant.
Well, as far as I’m concerned, what the customer says is about 75% of the most important, THEN sales. If the customer doesn’t like the product, they won’t buy it. Also , a disgruntled customer who talks down a product can be very damaging to sales. GM needs to LISTEN to the customer to build a better product, THEN sales will become more of a factor. Personally, I think Chevy High Country has it right, building a Max Towing with a 2 speed 4×4 transfer case. That said, I wish I could get an off-road ready version.
Have had 2 Enclaves since 2011. ZERO problems.
We love our Enclave. Trouble free and comfortable. In the middle d west Elictric is not wanted or preferred.
I want my mtv, my Impala or Lacrosse. I want a caaaarrr! Wtf
Where’s the fish? Please, Ms Bara
Our 2015 Buick Verano Leather trim has been absolutely trouble free. Tires, fluids and batteries are the only things we’ve replaced. 93k and going strong. Would be nice to buy another US made Buick but our options are limited. What maybe 5 years ago you could buy a Lacrosse, Verano , Enclave made in US and Regal made in Canada. Now most of lineup made in Korea and China. Only Enclave made in US/Canada. Really embarrassing. No thanks.
My 2019 Buick Encore is a dream suv when you dont need feet of cargo space. They can rank it however they want but I havent seen any major recalls, stolen part issues and still looks and feels brand new with leather interior plus all the added features that the other manufacturers charge an arm and a leg for.