Buick placed twelfth overall in the Consumer Reports 2023 Automotive Brand Rankings, making GM’s premium brand the highest ranked of all General Motors’ brands.
This ranking is one spot below Buick‘s CR 2022 Automotive Brand Rankings score, where it finished eleventh overall. Meanwhile, Chevy, Cadillac and GMC were ranked twenty-third, twenty-fourth and twenty-seventh overall, respectively. German luxury brand BMW was first overall, while Land Rover rounded out the bottom of the list at spot thirty-two.
Consumer Reports‘ automotive brand rankings are based on an overall score that it assigns. This score is based on the publication’s own road test scores for a brand’s various vehicles, along with predicted reliability and owner satisfaction based on responses from past owner surveys. A vehicle’s safety score from institutions like the Insurance Institute for Highway Safety was also taken into account when assigning brand scores, while a separate “Green” score was applied to brands based on the number of eco-friendly vehicles it offers.
In light of this, Buick’s drop in rankings comes as a result of low predicted reliability, customer satisfaction, and no electric or hybrid offerings.
Speaking of which, previous CR reports elaborated on Buick’s low scores in reliability and satisfaction. In regards to reliability, the Tri-Shield brand fell seven spots when compared to the previous year to place eleventh overall. In a similar case to the 2023 Automotive Brand Rankings, Buick was considered the most reliable of all GM brands.
Meanwhile, customer satisfaction was quite low. In fact, Buick placed nineteenth out of twenty-eight brands surveyed, while also ranking lower than GM’s other brands.
In spite of these previous reports, CR still recommended all three of Buick’s 2023 models, including the Enclave, Encore GX and Envision. It’s worth noting that each model performed very well against its competition.