Harvey revealed the information during a recent media briefing in which he provided updates on a range of topics relating both to the Cadillac Lyriq electric crossover and to the brand in general.
GM opened reservations for the 2023 Cadillac Lyriq Debut Edition on September 18th, 2021 at 4 p.m. EST. The introductory Debut Edition was the only trim level offered at launch. At that time, customers could place a reservation by paying $100 to secure a fully-refundable, non-binding pre-order for the special-edition crossover.
The Debut Edition sold out within 10 minutes of reservations opening. Rory Harvey described the response as “extraordinary” and said that “since the show car unveiling last year, more than 200,000 people have expressed interest in learning more about the vehicle.” Cadillac has not revealed how many Debut Edition units of the 2023 Cadillac Lyriq were ordered, nor has it said how many will be built.
GM has delayed shipping of the 2023 Cadillac Lyriq to buy more time for fixing early quality issues. The lengthy wait for Lyriq shipments to start resulted from a quality hold. The General wanted to address a September 2022 recall for display screen issues and a liftgate trim panel assembly that sometimes cracked in the cold.
Most recently, GM released a new customer satisfaction program for a software issue potentially causing dropped audio on the infotainment system, flashing cornering lamps, and other lighting problems. Following this fix, GM removed the quality hold and started ramping up shipments, with 1,000 units reportedly shipped in the past 30 days.
As a reminder, when reservations were taken in 2021, GM said the 2023 Cadillac Lyriq Debut Edition will be equipped with an Ultium 100 kWh lithium-ion battery pack. A single Ultium Drive electric motor developing 340 horsepower and 325 pound-feet of torque powers the rear axle. The crossover sports a 450E badge derived from the Cadillac’s torque-based naming convention started in 2019.
Range-per-charge for the Launch Edition is rated at 312 miles, with a DC quick-charge source able to add 76 miles of range per 10 minutes of recharging. Under the skin, the Cadillac Lyriq rides on the EV-dedicated GM BEV3 platform.
The 2023 Cadillac Lyriq will seemingly have a low production run, with numbers only ramping up significantly in September 2022 despite a March 2022 start. The model year’s final day of production is scheduled for March 17th, 2023.
Start of regular production (SORP) for the 2024 Cadillac Lyriq will start on March 20th, 2023. Cadillac plans to shift at least some 2023 Lyriq orders to the 2024 Lyriq instead, offering a currently unspecified incentive to do so. The electric crossover’s second model year introduces a number of updates, including the launch of a new base trim level named the Tech trim.