General Motors is preparing to launch the 2024 Buick Envista for the North American market, offering up a new crossover model for stateside Buick buyers. Critically, GM Authority has learned where the new 2024 Buick Envista will be positioned with regard to Buick’s North American model lineup.
According to sources familiar with the matter, the 2024 Buick Envista will be positioned below the refreshed 2024 Buick Encore GX in the brand’s lineup.
It was previously unclear if the 2024 Buick Envista would slot above or below the refreshed 2024 Buick Encore GX when it hit U.S. shores. However, we now know that the Envista will become Buick’s new entry-level model for the North American market. With that in mind, the new Envista is expected to be priced slightly lower than the 2024 Buick Encore GX, the latter of which has a starting MSRP set at $26,895.
Late last year, GM President Mark Reuss confirmed that the 2024 Buick Envista would indeed be sold in the U.S. During a presentation given at the GM Investor Day event last November, Reuss stated that:
“[The Buick Envista is] already in production in China, off the design of the Buick Wildcat,” Reuss said, referencing the Buick Wildcat EV concept. “Getting ready for the U.S. here as well, just a beautiful addition to the Buick lineup,” Reuss added.
The all-new Buick Envista had its initial world debut last August, and went on sale in China last September. Since then, GM Authority spy photos have captured the upcoming Buick Envista for North America wearing a new Sport Touring package, which is expected to feature a dark mesh front grille, alloy wheels with a dark finish, Dark Gloss sideview mirror caps, and ST badging, among other bits and pieces.
The new 2024 Buick Envista is expected to launch in the U.S. during the first half of the 2023 calendar year.