2024 Buick Envista To Be Positioned Below Encore GX35
General Motors is preparing to launch the 2024 Buick Envista for the North American market, offering up a new crossover model for stateside Buick buyers. Critically, GM Authority has learned where the new 2024 Buick Envista will be positioned with regard to Buick’s North American model lineup.
According to sources familiar with the matter, the 2024 Buick Envista will be positioned below the refreshed 2024 Buick Encore GX in the brand’s lineup.
It was previously unclear if the 2024 Buick Envista would slot above or below the refreshed 2024 Buick Encore GX when it hit U.S. shores. However, we now know that the Envista will become Buick’s new entry-level model for the North American market. With that in mind, the new Envista is expected to be priced slightly lower than the 2024 Buick Encore GX, the latter of which has a starting MSRP set at $26,895.
Late last year, GM President Mark Reuss confirmed that the 2024 Buick Envista would indeed be sold in the U.S. During a presentation given at the GM Investor Day event last November, Reuss stated that:
“[The Buick Envista is] already in production in China, off the design of the Buick Wildcat,” Reuss said, referencing the Buick Wildcat EV concept. “Getting ready for the U.S. here as well, just a beautiful addition to the Buick lineup,” Reuss added.
The all-new Buick Envista had its initial world debut last August, and went on sale in China last September. Since then, GM Authority spy photos have captured the upcoming Buick Envista for North America wearing a new Sport Touring package, which is expected to feature a dark mesh front grille, alloy wheels with a dark finish, Dark Gloss sideview mirror caps, and ST badging, among other bits and pieces.
The new 2024 Buick Envista is expected to launch in the U.S. during the first half of the 2023 calendar year.
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In China, the Envista gets the 1.5t with CVT as standard drivetrain. I wonder what the US will get?
I hope they don’t scrap the Buick line like they did Pontiac. Be nice to see a Buick Regal or maybe the Pontiac Grand Prix come back as a luxury car offering . Keep the Malibu as a sport sedan and add a (TRUE) SS performance package . Sure that won’t be happening. Wishful thinking though.
They won’t, Buick beings in plenty of cash, both domestic and in China. Is China keeping the brand afloat? Maybe. Regardless, that’s something Pontiac never did. Buick will be here for a longer while, and when they fully transition to EV, they’ll be the upscale version of Chevy that doesn’t hit the stratosphere in MSRP like Cadillac can do.
Truth be told, they don’t need Buick or GMC, they could get by quite easily on just Chevy and Cadillac if they really wanted to slim down things. GMC is literally a Chevy with just different bumpers these days.
Why does Buick still exist in the US? It’s so irrelevant and the vehicles are invisible. I bet 80% of the population couldn’t tell you the name of a single current Buick vehicle. The marketing will never be right. Kill it in the US and bring back Pontiac.
Why? So no one besides a handful of people will buy a Pontiac?
Pontiac would outsell Buick in the U.S. easily!
To whom? The people who – at best are in far middle age – who even remember the brand?
I’d like a beecHudson or a Studebaker, but, accept the fact they are gone.
What is far middle age,50? You’re telling me people 49 and under don’t know what Pontiac is? I don’t know where the cave is you live in but it’s nice to know you’ve got internet. Any 20 year old kid that knows to tighten a bolt turn right knows Pontiac.
In Pontiac’s last year of 09 they still outsold Buick by 75,000 units. Let’s see, Hudson went out in 57. Studebaker went out in 66 and Pontiac in 09. Only Hellen Keller and you could see the correlation between the three.
Pontiac has been dead for over a decade. It’s time to let it go, man.
Because Buick earns a profit. Envision and anything else made in China is pure profit because it does not require tooling a factory. Same goes for Encore GX and Enclave because they are coming off Trailblazer and Traverse lines, respectively.
Also, GM is able to charge a bit extra f ou r Buick which aides margins. With Envision being a hit I’d expect a lot more Chinese import tr s which guarantees Buick in the long-term
Looks like a passenger car with a hatchback! How can it be called a crossover?
GeorgeS: I agree. But I’ll bet the reason is because “everyone” thinks they need to have an SUV or crossover, so they are calling it a crossover. But to me it’s a higher sitting car (sedan) with a hatch.
We had three of the Korean Buick Encores. OK car, not great but ok. Wold like cheaper next time (Envision) but a China build is a turnoff.
current encores are chinese built and have for their entire life cycle
Terrific. Another Chinese vehicle to support the communist party. Bravo, Mary. Bravo.
Will the race to the bottom never end? Kill this division in the U.S., you’ve embarrassed yourself enough.
Buick used to be a premium car, now not so much. Almost everything is built on entry level platforms.
Ugly…looks like a Ford Ecosport. Buick is being killed off by GM just like they did Pontiac and Oldsmobile. Buick used to build good looking and reliable CARS, not these POS that are intended for China and forced on the US market.
Not everybody wants one of these CUV or SUV catastrophes.
Envista is ugly and looks nothing like Wildcat. Thus “Pure” design is a disaster. At least Envista looks like a car which us a step in the right direction. Reminds me of the 1990s Regal that was ugly
Robert I am with you on this one Buick builds good vehicles inside and outside the US… Bring Pontiac back for what do we can have more rebadged Chevys that’s what Pontiac was in the end with the expectations of the solstice. If GM ever brings Pontiac back it needs to it own brand no copies of Impala, Camaro, or any other GM brand. I personally like this new Envista at least it’s not stubby like the original Encore.
Dead on, nothing more to say!!!!! It was it’s own brand and should have stayed that way! Just like Buick was it’s own brand.
I’m 49 and drive a 2019 Envision. It has been a great vehicle. It is not the most exciting to drive but the luxury and comfort make up for it. It is far superior to the Terran I had before in terms of quality. I get so tired of people criticizing the brand.
If this doesn’t have at least the 1.3T at a minimum, GM has officially lost their minds. One can hope for a 1.5T. Not holding my breath for a 2.0T, that would make too much sense.
Isn’t this on the same platform as the new trax? I thought I read that somewhere. It makes sense that it will be cheaper if thats the case. It will probably have the 1.2 and the 6 speed to make it cheaper than the gx. Also I see people saying GM should get rid of Buick, I think they haven’t yet because a lot of people , myself included have a emotional connection to Buick. Gm has failed Buick. Buick hasn’t failed GM. I think they hope they can turn it around, and GM keeps trying. I just hope they can.
Scott: I too have a strong connection to Buick. I’ve sold them for 12 years. I’ve owned many both new and used. My family has owned many both new and used. They are consistently in the top with JP Power. They do ok with Consumer Reports. The 3 models they offer at this moment (Encore GX, Envision and Enclave) are attractive vehicles if you want an SUV although the refreshed Encore GX looks worse now. The level of quality is great and they are normally comfortable and very quiet. These are things I like in a vehicle. So I also hope Buick can be turned around.
The problem is that Buick is a truly American brand and we are getting good products, but they are mostly from China or S. Korea. They are also nothing but SUV/CUV’s. This is not what many Buick buyers want. Instead, they want cars that make a statement that are decidedly American.
I’ve had a 2010 enclave, a 2013 encore. And a 2011 regal turbo. Those interiors were beatiful and had good materials. Now they have good materials, but they aren’t beatiful that’s why I think people don’t buy them. I still like Buick , just have a hard time spending the cash when it’s only a fraction of a percent better then a Chevy now. I hope they can turn it around though.
As much as I agree with you that the “car” isn’t dead the trend is to suv/cuv – there’s no deny that. Buick tried a couple years ago with the Regal which was a great car but didn’t sell well. Not saying there isn’t room the Buick lineup for a car, but I would argue it makes more sense for Chevy with a Malibu AND and Impala (the last gen Impala was remarkable).
tmw: This is just my take on what Buick offered for cars in the last years they offered them. The Regal was kind of attractive in a way, but there was just something about it that didn’t move me over the line to a purchase. To be clear, I did look at the Regal two separate times and just never purchased one. The last gen Lacrosse was beautiful in my eyes, and although I really would have liked one, I just couldn’t afford one at the time after a divorce and all. I thought the convertible (Cascade??) was nice looking too, but not a car for me. Finally, the Verano was a car that I would have purchased. However, by the time I was in a position to do so, they were killing it off and it scared me away.
What I’m saying is that, to me, the Cascade and Regal’s were too European for my taste. The Lacrosse out of my price range then. Verano dead man walking and who wants to buy a dead horse? So this is why I feel Buick needs sedans, that are decidedly American (less import like) and they need to stick with them so that people know what Buick has and can keep trading for the same car or trade up each time.
I still want a cascada lol, I’m still waiting for the prices to come down to buy it as a second car.
I really doubt this is true. It’s been widely rumored that this will have a 1.5L engine, that is much more powerful than the dinky 1.3L in the GX. And it’s already longer than the GX. It wouldn’t make sense to slot it underneath, unless they are going to cheap out on features, upholstery, and materials inside the cabin. Considering we’ve already seen an Avenir testing, I doubt that is the case. This car could be a home run for GM with a 1.5L and maybe a GS with 2.0L?
american cars built in china are the absolute worst. doing pdis on chinese built anything is trash. everything doesnt need to be covered with elastic plastic. enough is enough. plastic straws? thats a joke, cars from china or asia are a bigger cause of pollution. period