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Why Is Cadillac So Far Behind The Leader In Crossover Sales?

It’s no secret that crossovers have morphed into the modern day sedan, becoming the most common vehicle body style. Understandably, Cadillac currently fields six different utility vehicles (crossovers and SUVs), including the unibody XT4, XT5 and XT6, the body-on-frame Escalade and Escalade ESV, as well as the all-electric Lyriq. Overall, the luxury marque is performing relatively well in each respective segment that the aforementioned models compete in. However, Cadillac seriously lags behind Lexus in terms of raw sale sales volume.

Cadillac XT4.

Cadillac XT4

The outgoing Lexus RX was available in two- and three-row configurations, wherein the Cadillac XT5 competes directly with the two-row RX, while the XT6 takes on the three-row RX L. While XT6 objectively offers a better project than the RX L due to more space than the Lexus, sales figures don’t reflect this. In fact, the Lexus RX is the runaway sales champion in its segment.

Sales Numbers - Lexus RX - Jan - Oct 2022 - USA

MODEL YTD 22 / YTD 21 YTD 22 YTD 21 YTD 22 SHARE YTD 21 SHARE
LEXUS RX -5.11% 80,299 84,625 100% 100%
TOTAL -5.11% 80,299 84,625

Lexus managed to move 80,299 units of the RX family during the first nine months of 2022, substantially higher than the 33,286 combined units of the XT5 and XT6. In other words, the RX outsold the XT5 and XT6 more than two-fold.

Sales Numbers - XT5 & XT6 - Jan - Oct 2022 - USA

MODEL YTD 22 / YTD 21 YTD 22 YTD 21 YTD 22 SHARE YTD 21 SHARE
CADILLAC XT5 -23.97% 18,894 24,852 57% 58%
CADILLAC XT6 -18.79% 14,392 17,722 43% 42%
TOTAL -21.82% 33,286 42,574
Cadillac XT5.

Cadillac XT5

Now, we must acknowledge that GM does have another entry in this segment – the Buick Enclave. When including this model in the total, the gap tightens, but not quite enough.

Sales Numbers - XT5, XT6, Enclave - Jan-Oct 2022 - USA

MODEL YTD 22 / YTD 21 YTD 22 YTD 21 YTD 22 SHARE YTD 21 SHARE
CADILLAC XT5 -23.97% 18,894 24,852 34% 33%
CADILLAC XT6 -18.79% 14,392 17,722 26% 23%
BUICK ENCLAVE -31.56% 22,814 33,336 41% 44%
TOTAL -26.10% 56,100 75,910

With the inclusion of the Buick Enclave, the total GM sales figure comes out to 56,100 units, still around 25K units shy of Lexus’ 80,299.

So, why is the Lexus RX so much more successful over the aforementioned GM models? Here’s what it comes down to, in our opinion.

2021-2022 Lexus RX350 F-Sport.

2021-2022 Lexus RX350 F-Sport

1. Brand Image

First, Lexus enjoys a competitive advantage of carrying an image associated with high levels durability and quality, piggybacking on parent company, Toyota. As a result, customers may feel like they’re getting a better vehicle by choosing a product that originated in Japan.

2021-2022 Lexus RX350 F-Sport.

2021-2022 Lexus RX350 F-Sport

2. First Mover Advantage

The RX, which launched in 1999 as one of the first models to create the luxury crossover utility vehicle space along with the Mercedes ML-Class, enjoys a first mover advantage. As such, the vehicle has more years on the market, more customer awareness, and a potentially bigger and/or more loyal customer base – all benefits typically associated with being a first mover.

3. More Robust Supply Chain

Additionally, it’s possible that Toyota has been prioritizing production of the Lexus RX family in light of parts and components shortages that trace their roots back to the COVID-19 pandemic. The Lexus RX, along with the Lexus ES, are key, bread-and-butter models for Lexus.

By comparison, it’s well known that GM prioritized its limited amount of supplies, including but not limited to microchips, to its key Cadillac vehicle – the Escalade, at the expense of XT5 and XT6 production. It would be interesting to see how XT5 and XT6 sales would stack up to those of the RX during regular, uninterrupted production.

4. Superior Product

This one isn’t as clearcut as the others, but we’ll say it like this: the Lexus RX offers a regular ICE-powered version alongside a very compelling hybrid model that offers 308 horsepower and a very respectable 30 MPG combined (31 MPG city, and 28 MPG highway). By comparison, both the XT5 and XT6 do not offer a hybrid, instead resorting exclusively to non-electrified internal combustion engines.

Next-generation Lexus RX.

Next-generation Lexus RX

Before signing off, here’s a gentle reminder that the next-generation, 2023 Lexus RX will only be available as a two-row model that rivals the XT5. The three-row variant, meanwhile, is expected to be served by a different model / nameplate.

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As a typical Florida Man, Trey is a certified GM nutjob who's obsessed with anything and everything Corvette-related.

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Comments

  1. Crappy cars = crappy sales.

    Reply
    1. Wait Timmy, I thought this article said that Lexus sales were higher!

      Reply
    2. Nah, it’s all the Toyota sheep who aren’t really car people decide they want something nice…. So they pop over to their Lexus dealership and buy the exact same car they had…… a 4Runner with leather, heated seats and bigger sticker. They could care less about driving dynamics, NVH or long distance driver comfort.

      This also explains Cadillacs half hearted attempt at crossovers. Why cater to a group that isn’t going to give you a fair shake of the stick? Copy the competition, make it a couple grand cheaper and hope to win some others.

      Most serious luxury car buyers look at the CT4/5 or Escalade anyways.

      Reply
    3. What the trouble is they are not much more than the GMC models and or Chevy or Buick. Why pay more for so little difference.

      My buddy bought a XT6 Sport that is nice but for $80K it was not worth it. I paid $47K for the same platform, suspension and engine. Only the Brembo Brakes and 21 inch wheels were the most major hardware difference over super Cruise.

      For that price difference the Cadillac name is not worth that.

      Many of the Lexus models are cheaper

      Reply
  2. XT4 and XT5 Should’ve been on the Alpha platform, XT6 should’ve been on the Omega platform. And bring back the CT6!

    Reply
    1. Simple as that!

      Reply
    2. I could not agree more…GREAT comment !!!

      Reply
    3. Poor strategic management from GM. Lack of vision from the leadership.

      Reply
    4. 1000% this! The answer to the headline question is simple, “because Cadillac crossovers are pathetic half hearted uninspired chevy-based unibody minivan wannabes with boring styling, obvious corner cutting, unimpressive drive trains and really nothing special to warrant customer interest save for the Cadillac badge that admittedly draws in a few customers who clearly don’t cross-shop Lincoln, bmw, audi, or even buick.” As someone who appreciates what Cadillac has been doing with sedans, the current rossovers are revolting. They could have been very interesting had they been based on alpha and omega. Notably, escalade does quite well despite a chevy origin, as it takes the good (genuine truck underpinnings), improves it and then replaces the weaker areas (interior) with suitable, specific Cadillac grade parts.

      As it stands, we get equinox and Traverse based compromises where we could have had camaro , cts, and ct6 based competitors to go up against audi. Perhaps my sexist chauvinistic ignorance is showing but the current lineup seems overtly influenced by shy and feminine practicality when luxury demands a degree of extroversion and capability that exceeds “practical” requirements. You can’t be the standard of the world by being “standard” or average and GM clearly had no aspirations of being better than any competitor when it designed the xt-whatever series. As a result they delivered an inferior knockoff of a Toyota when they should have been aiming to deliver bmw handling, audi traction, Lincoln beauty, at a slightly above buick price.

      Reply
  3. Hell of a lot of money for a glorified Chevrolet.

    Reply
    1. By tgat reasoning, isn’t the Lexus a glorified Toyota?

      Reply
      1. Absolutely!

        Reply
      2. I don’t know one Millennial and only one or younger two Gen Xers who wants a Cadillac. Brand image is a massive problem here and it may well spill over onto Lyriq.
        Toyota Rav 4 does the same in mainstream. Toyota/Lexus are seem are trustworthy cars and “smart” choices. No GM brand can currently compete with Toyota, especially on the coasts, where, aside from GM’s body on frame SUV family, the only Detroit-based models you see on the roads come from Stellantis. Not having hybrids hurts, too; a super hybrid PHEV like Volt was n.v ever explained pushing GM further in the dust.
        Maybe “Pure” can help a blank slate like Buick. Maybe the rush to all EV can save reinvent and save Cadillac but I doubt it regardless of how amazing each vehicle is.
        If quality and great Road manners sold cars CT6 would have been a hit, Mazda would be a top brand, and Hyandai wouldn’t be #3 biggest automaker.

        Reply
        1. As a Gen Zer, I want a Cadillac. They have some new and exciting cars that have come out and I think they are the one of the slim few that have decided to cater towards younger generations. Even the ones (like my generation) that can’t afford their cars at the moment. I can afford some but GM isn’t giving me a good reason to trade my Malibu or Impala on something else. And I don’t need an oversized tool box thats only gonna be good for showing off. Cars like the Escalade and Escalade V (something i thought they would never make), CT5 and CT5 V, CT4 and CT4 v, the Lyriq, Celestiq, although they are out of our price range, they very well speak to us i think. One thing i love is that they aren’t being quick to move to all SUVs. Im one of the few that doesn’t drive a crossover, SUV, or truck everyday. I saw someone who looked young as hell in a CT5 V. They are slowly turning their image around. Im about to be in the market soon and I can afford me a CT4. I agree, they need some hybrids. I don’t think moving to all EVs right away is a good idea. They need to slowly move that way. I love a good efficient car but i also love a exciting or interesting car. And i think thats something Toyota has learned that too. They have cars that fit everyone’s needs. Not just one demographic. And if you want luxury, Lexus is there. And you don’t have to sacrifice quality for it. GM is just now getting their crap together and I feel like they are headed in a good direction. But they need to look at their competition and implement that with Chevy and Cadillac.

          Reply
  4. Eliminate xT4, XT5 completley produce , XT6 have hybrid availibility , enclave os as good in style as XT5 , yukon , escalade will capture rest of market

    Reply
  5. Rich people can afford and want a RELIABLE bullet proof car. Poor people are stuck with the crap.

    Reply
  6. Lack of updated designs and priced to high to have no separation from other GM models.

    Reply
    1. Too many CUVs as it is. Who needs them.

      Reply
  7. PLEASE BRING BACK THE CT6 AND ONCE AGAIN BE CADILLAC

    Reply
    1. Bring back the RWD Brougham and be Cadillac again.

      Reply
  8. Cadillac is not a “crappy car”, it is much more than a “glorified Chevy”, ” poor people” are not stuck with crap, designs are better than anything Lexus has to offer, and don’t tell me Lexus isn’t priced high! People tend to believe everything they read and hear about quality, or lack thereof, without ever experiencing anything for themselves. I could go on and on. I’ve driven nothing but Cadillac since 1980, and proud of it! I believe in one of their old slogans, “when you turn your car on, does it return the favor?” Cadillac does that! As far as I’m concerned, it is still “the Standard of the World”.

    Reply
    1. If only the 3.7L were more dependable. Those pesky timing chains.

      Reply
      1. The 3.6L V6 hasn’t had timing chain issues for several years now.

        Reply
      2. The weak Timing chains have been addressed almost a decade ago. It was only the first few years of that engine that were a problem.
        My biggest complaint is the same as many mentioned. Why would I spend an extra $10K on a caddy when the Buick looks better, has the same engine, trans, chassis etc.
        There is nothing to justify the premium except the crest on the grill…which isn’t good enough when it’s obvious they are badge engineering products again.
        At a minimum they should be using a more powerful engine.
        Too much “good enough” coming from that brand.
        Even the ford explorer has a turbo V6 with significantly more power than GM’s premium brand.

        Reply
        1. Lexus is always advertising it’s product. over and over. the Lexus does have a good reputation. the xt-6 is smaller and doesn’t look as good as the Enclave. And, why don’t we get some of the Buicks that are made in China? The Century van? The new LaCrosse? I have a 2012 La Crosse. Great car. Good reviews.

          Reply
    2. Traded our RX for an XT5 four years ago. The RX was reliable, as is the XT5, but the question, “when you turn your car on, does it return the favor?” applies here. The RX was fine, but it drove like an appliance and the XT5 excites and is tailored more for performance driving than the RX.

      That being said, our XT5 has only had tire rotations and oil changes in 4 years, never used that darn warranty once.

      Reply
    3. Habit and brand loyalty play a huge role in purchasing. It’s rare for a damaged brand to bounce back. It rarely happens (Alfa, Jaguar, Opel, Lancia, Range Rover, Mazda) and this is why the auto press has been so excited by RAM or even the success at Dodge.
      Cadillac needs more than Regina King and Lyriq. Cadillac needs more than buys who remember El Dorado. Maybe, in the US and Canada, it’s too late and an Escalade sub brand would be a better way to market some of these fantastic products?

      Reply
  9. A few things. First of all, GM and Cadillac need to do a better job of updating their vehickes more quickly, particularly the interiors. The XT4 is finally receiving an MCE and an interior reminiscent to the Escalade and Lyriq. The XT6 needs this same treatment. Unfortunately the new XT5 will be China only. Also Lexus and Toyota have hybrids, Cadillac and GM don’t. Toyota and Lexus have a better reputation for Quality and reliability.

    Reply
  10. It might have to do with the lackluster interiors, the higher pricing, the piss poor attitude of the Cadillac dealership experience and the resale value of the Germans and Lexus. Cadillac keeps shooting itself in the foot and the perpetual “wait till you see our next model” mantra of the last 30 years has made this past GM customer switch to BMW permanently. Every time I walk into a Cadillac dealership, the sales people are some of the most arrogant people in the industry. When you have a superior product, you can be arrogant. You don’t.

    Reply
    1. We have driven Cadillacs since 2002, owning 5 and still have 2 in the stable. We have had one Caddy CUV, that being an SRX Platinum. All of them have been great and have had 1, yes 1, warranty repair when the puddle light stopped working on a CT6. That was spotted by the tech doing an oil change and tire rotation. He told the service manager and they let me know. I left the dealership in a brand-new Escalade so I wouldn’t be inconvenienced bringing the car back when the part arrived and have to wait for the installation.

      “Some of the most arrogant people in the industry”…at the dealership that I go to they are friendly and want to win you satisfaction first and foremost. When was the last time you got a birthday card, anniversary gift or anything else from your dealership? Called to remind you that they will come 60 miles to flat be my car in for routine service and leave me a COMPARIBLE loaner? Yes…in total I have gotten 13 cars from them over the years we have been doing business (Oldsmobile’s, GMC’s and Cadillac’s) but the first time we walked in we were welcomed and NEVER pressured or ignored. Obviously, your experience has been at a “stealership” and I dealt once with them when I had a flat tire on a Cadillac. They said that since I didn’t buy the car there, I would go to the end of the service line and could pick my car up at the end of the week. I called my dealership, and they sent a local tire repair shop out. Removed the rim and flat, put on a universal spare they brought and had the rim with a new tire back in less than an hour. My charge was only for the tire, which the repair shop prorated for me. Don’t lump your experience to all dealerships and if they treat you that way, go to a different dealer.

      Reply
  11. Bring back big torquey Cadillac coupes, sedans, and convertibles and pair them with those great automatics and suspensions Cadillac already knows how to make. Make long distance driving pleasurable again. Enough SUVs are on the market already to splinter the luxury vehicle segment.

    Reply
  12. I had a 2018 Cadillac XT5. Good product, good mileage, built well. I wanted another one, but now the luxury edition only comes with a 2.0 L 4 cylinder motor instead of the 3.6. Many Premium Luxury vehicles also only come with the 4 cyl. Many reviewers have stated that the 3.6 is much better suited for the size of the vehicle. What is Cadillac thinking…..Cadillac has always been about power! They will not achieve greater sales when the bean counters are penny pinching !

    Reply
    1. My 2023 XT5 Sport has the 3.6 V-6 and AWD, I’m very happy with it.

      Reply
      1. Surprised you received your 2023 XT5 sport! Ordered mine late August….still waiting. Dealership says that it was built in June and sitting in a lot in Tennessee waiting to be shipped. Told me the same story now for 3 months. When I purchased the vehicle after they advertised it with serial number in August, they promised me that I would have it in 2 weeks. I am starting to figure out why Cadillac sales can’t compete. This would have been my 5th Cadillac…1986 coup deville, 2004 XLR, 2006 STS, 2017 XT5……2023 Xt5??? Not so sure!

        Reply
  13. GM is afraid the Cadillac name is brand damaged and is afraid to put serious money in it.

    Reply
  14. Expect even more Cadillac branding issues as Cadillac races to EV “only,” skipping right over the common sense hybrid option. Can I just say this one-more-time … “I DO NOT WANT AN ALL ELECTRIC CAR!”. Is anyone listening to the consumer at GM? Doubtful since the board is so WOKE.

    Reply
    1. A hybrid vehicle, even a PHEV, is a transitional solution that is unnecessarily complex. Now that we have long-range EVs available, the result is a car that can be built on a dedicated EV platform and has fewer parts.

      Reply
  15. I think a lot of it still deals with the image thing. Lexus like Toyota is known for their reliability. That’s that. I just wouldn’t hold my breath for the new 2.4T that’s on the new RX because of the engine being relatively new. Same goes for next generation 4Runner and Tacoma which will use that engine as well. As for those that says Cadillac is a glorified Chevy, would you say that Lexus is just a glorified Toyota? Hence the first few gens of the RX is really called a Toyota Harrier which is really just a glorified shortened Toyota Highlander. As for sales, I think not only just Cadillac, but Lincoln is suffering the same problem. No matter how hard they tried on their advertisement, I still rarely see any of their crossover products. The only one that I see the most is the Navigator. But even then, I see Escalade more than Navigator. Honestly, I would consider XT5/XT6 or even the Enclave as my Terrain’s replacement. But something that I never understand is that why the cargo capacity of the XT5/Blazer and the Terrain/Equinox is literally the same albeit XT5/Blazer is midsize and Equinox/Terrain is Compact.

    Reply
  16. Having owned many sedans over 30 years, the 2020 CT5 is the best one out of all of them. Handling, suspension & braking blow away my BMW 840 that it sleeps next to. If anything, bring the interior design up a notch.

    Reply
    1. @Hal which CT5 do you have? My wife has the sport and i wish she would have went with the V6. The 4cyl in my opinion is just not very refined or quick for that matter.

      Reply
  17. Cadillac has been dying for decades. Well before Lexus entered the market way back in 1989. Aside from a few thousand nice sport sedans (which quite frankly isn’t the lineage of Cadillac), they simply make gussied-up appliances with no powertrain differences from their GM counterparts.
    That is why I have to applaud GM on the Lyric and Celestiq, as they had to do something big, to resurrect the brand. Very few car buyers under 55 considers Cadillac when car shopping, those 2 models could change that notion.

    Reply
    1. Cadillac is not dying! It is being Killed by clueless leadership. Its been a decades long slow strangulation of cheapness lack of vision and uninspired group think by soulless corporate Penney pinching drones.. The electrics wont save Cadillac because the same duds are masterminding them too.

      Reply
  18. Cadillac will really tank when they go all electric.

    Reply
  19. The gap would be much wider if the RX didn’t have such a hideous grill.
    Full disclosure: I own a 2009 RX350 with 202k miles. Great vehicle!

    Reply
  20. I don’t understand how anyone can buy or drive a Lexus,,,they are U-G-L-Y from every angle !!!

    Reply
    1. I agree that the current Lexus models are all ruined by their grills and overly angular lines, but I don’t mind many of the previous designs. I am surprised, however, that their sales do not seemed to have suffered much with those awful grills.
      BMW now seems to be in a competition with Lexus to see who can design the ugliest grill (sorry for taking this off-Cadillac topic).

      Reply
  21. Like someone else said, image. Most of the people buying these are not in the old WASP category anymore, and they have no loyalty to American brands. I think the SRX had an edge with it’s old school platform. Also, the styling of the XT$-5-6, can’t tell one from another at 20 feet.

    Reply
  22. Many U.S. Consumers are actively looking to detach from China and GM is making it increasingly difficult for their life long customers to do that and subsequently many are turning away to other products

    Reply
  23. Because they build overpriced garbage and everyone has figured that out.

    Reply
  24. The Cadillacs aren’t bad crossovers in themselves, but they do seem like phoned-in efforts. It doesn’t help that Cadillac has done basically nothing to update them since they came out and offers no electrified and/or higher-horsepower options.

    Reply
  25. Quick takes…
    XT4 – styling isn’t awful but isn’t grab-you-by-the-collar-good either, needs a more premium powertrain to justify a premium price point; the concept could have been so much more if executed on Alpha, or anything RWD-biased

    XT5 – it’s not bad on the whole, but just OK, and getting stale fast; I see styling cues that harken back to ATS and earlier – not inherently bad, but so 10-years-ago

    XT6 – front-end design is it’s strength, but after the A-pillar all I see is a 3-row SUV that looks familiar (Subaru? older Traverse?), but not in an upscale kind of way; as others have said, imagine what could have been with something Omega-based

    These are ‘competitive’ because they’re offered for sale – they compete – but they don’t sell in quantity because (IMHO) they’re not terribly compelling, or have a shortcoming that undermines their most compelling feature(s). If their successors get the same attention to detail that Lyriq’s (XT5 successor) development did, there’s at least hope for Cadillac. I can’t imagine that any MCEs will make much difference with sales numbers.

    Reply
  26. I had 2 Cadillacs, both SRX. I wanted reliability at my age. The first was 2009 with the 3.6 and the never ending timing chain issues. They knew the problem but were too cheap to fix it and kept throwing band-aids on it. Gave Cadillac a try again in 2012, warranty went from 4 years to 3 years -wonder why? – and this time had issues with heated seats and rear axle. Blamed the seat issues on “someone too heavy”. The wife weighs under 100#. The rear axle check light came on. Cadillac dealer said sorry about your luck. Took it to Buick – GMC garage and said they had parts in stock to fix it – which means to me GMC knew there was an issue with the all wheel drive. Again if you have an issue – fix it. Anyway those will be the last two I’ll ever own and won’t consider them ever again.

    Reply
  27. I’d choose Cadillac over Lexus…any model…every time!

    Reply
  28. When you are serious about competing in a certain segment of the marketplace as GM should be (but isn’t) you simply take the competitors product, drive it, tear it all apart and reverse engineer it but first you find any weak links (they’ll have one or two I’m betting) and fix them, then you “build your product better than they do”! It’s not hard to do, the Communist Chinese have been doing that for years, building better military weapons by using our stolen designs they finding any weak links and fixing ’em! The end product after reengineering design flaws should give the car buying public a better product if you follow the basic plan to build a better product, however if you are General Motors, you first design and build a product that you want the public to buy. So now after you check out the competitors product and find ways to cheapen everything they’ll use to increase it’s desirability and reliability GM will start making that product that is “just good enough but never better than the competitors they’re trying to compete with AND trying to outsell!
    I’ve seen this happen so many times before with various GM products…GM will wait for a certain product line to hit the marketplace, watch closely to see how it does, then make a quick decision to build a similar product, only cheaper in every way, from design to production, and then try to tell the world “here you go, we sweat the details please buy our product”!
    Do I have to name some of those products or can you think of them on your own…okay, lets take the latest foray into the world of EV’s. Ford has had so many “got you” products before GM that it just staggers the imagination…the Mustang Mach E, the Maverick, the Bronco, the Lightening all “out there” ready for purchasing. So far, GM has been trying to push it’s “over the top” 3 ton, $100 Grand plus GMC Hummer…how many of these are GM really going to sell before they have saturated that small segment of the marketplace? Not many…the Hummer will find it’s niche eventually, the very rich that can afford this behemoth, but the numbers will drop and within a few short years, the Hummer will be gone, again!
    You have to be innovative, and you have to produce products that people want and need and foremost, they have to be reliable and they have to have the automotive editors jumping for joy saying how great this product is, not just “it’s ok but isn’t any better than the rest”…Hogwash! Lets face it, GM has been building vehicles that are “just good enough” to sell in the marketplace in numbers that return a small profit right away, but in the long run, They seem to always be playing a “catch up” game compared to other manufactures and this sort of business plan will never lead you to the top of the charts in any segment of the market. After seeing the sales figures posted in this article…I rest my case. Wake up GM!!!

    Reply
  29. Whatever the styling is, Lexus has a good reputation that has been passionately shaped and protected by Toyota. GM has spent billions to ruin Cadillac’s reputation because they cant figure out a way to LINE ITEM reputation on financial flowcharts so its a non existent concern. Lip service, corporate word salad BS, cost cuts, hemogination and mainstreaming are the priorities that dominate Cadillac making it little more than a punchline punch line. Cadillac.. A Chevrolet in fancy discount cloths…

    Reply
  30. Sales are down because dealers don’t have any. Tried to find one, I would have to order it and wait. Not going to do it.

    Reply
  31. Boils down to quality and more importantly reliability, whether true or not Toyota/Lexus, also Honda/Acura are regarded as the most reliable vehicles on the road period. consumers with any common sense want reliable low-cost maintenance to operate on a daily basis, GM/Cadillac has lost their woke way and with MB at the helm will not find it anytime soon

    Reply
    1. You’re so triggered. The “woke”’ comment shows how ignorant you are

      Reply
  32. Another way to put this is that the Escalade his all 4 marks here:
    1. Brand Image- Absolutely
    2. First mover- it’s really second after Navi, but who’s counting?
    3- Supply chain- maybe
    4- Superior Product- Absolutely. OLED dash has been a homerun!

    So… leverage the Escalade “magic” into the crossover product. Easier said that done, but incorporate ALL tangible and non-tangibles that make the Escalade a winner into the XT6/5/4 INSTEAD OF TARTING UP A LOW-END CHEVY SUV.

    Reply

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