White continues to be the leading car color choice globally according to research by paint supplier BASF. The study says over 50 percent of non-commercial vehicles produced in 2022 wore achromatic paint colors, including white, black, gray, and silver, though white continued to top the charts.
These findings confirm the trend already reported by iSeeCars at the start of October 2022. White cars already accounted for 26 percent of 6.1 million passenger cars sold in the United States during the first nine months of 2022. Grayscale or achromatic car colors, including white, comprised 78.5 percent of the vehicles sold to American car buyers during the year’s first, second, and third quarter.
The popularity of various shades of white for non-commercial automobiles is a long-term trend. PPG’s global car color popularity study showed 35 percent of vehicles produced in 2021 sported a white hue. 2021 was the 12th consecutive year with white paint topping the charts, making 2022 the 13th year in a row with this color predominating.
Researchers compiling data for these studies assert white’s popularity as a car color results from its resale value and ease of maintenance as well as its crisp, clean look.
For 88 percent of vehicle buyers, color is a key influence on the purchasing decision, according to research by Axalta, an American paint and coating manufacturer. Buyer preferences for finishes such as high gloss, satin, or matte also had strong influence, but varied much more from country to country.
In spite of white’s unshakeable popularity as a passenger car color, chromatic colors appear to be gaining market share. Red and blue continue to be the most popular non-grayscale tints in North America, BASF notes, but violet, green, yellow, and beige are catching up.
BASF’s 2022-2023 automotive color trends study shows a broader car color palette gaining popularity, Buyers in the European, Middle Eastern, and African markets are choosing highly chromatic colors for cars, while Asia-Pacific region buyers want “happy, spicy” tints.
Yet more studies reveal additional interesting facts about car color that could signal changing paint preferences in the future. Yellow cars depreciate less in value than any other colors as per iSeeCars, losing only 4.5 percent of value over three years compared to 15 percent on average and 15.5 percent for white cars. The next color with lower than average depreciation is orange at 10.7 percent.
Additionally, the 2023 Global Automotive Color of the Year is Techno Blue according to Axalta. Blue hues are typically in the top four paint choices worldwide. However, The General doesn’t currently offer any car colors similar to Axalta’s Techno Blue anywhere in its entire lineup of brands.