When it comes to high-performance ICE-based pickups, GM’s crosstown rivals, Stellantis and Ford, both have something on the docket, with Stellantis offering the Ram TRX, and Ford offering the F-150 Raptor R. Meanwhile, GMC has yet to step up with a rival of its own in this space, and according to GMC exec Duncan Aldred, it looks like that isn’t changing anytime soon.
During a recent media event, Global Vice President of Buick and GMC Duncan Aldred was asked if GMC was planning to build a rival to the Ram TRX or F-150 Raptor R. In short, the answer is no.
“I don’t see that as really our position,” Aldred responded. “We have no plans to do that. When you’ve got a Hummer EV in the portfolio, which makes those vehicles look a bit ordinary, in my mind, I don’t think we need anything else in that space.”
GMC Hummer EV Pickup
Never mind that Aldred is throwing a little shade at Stellantis and Ford by calling the Ram TRX and F-150 Raptor R “ordinary” when compared to the Hummer EV. For those readers who may be unaware, the Ram TRX is equipped with a supercharged 6.2L V8 producing 702 horsepower and 650 pound-feet of torque, while the F-150 Raptor R is equipped with a supercharged 5.2L V8 producing 700 horsepower and 640 pound-feet of torque. That said, Aldred may have a point when considering the 1,000-horsepower all-electric behemoth that is the GMC Hummer EV Pickup Edition 1, but either way, it’s quite the statement.
Ford F-150 Raptor R
For now, the ICE-based GMC Sierra 1500 pickup lineup is crowned by the luxurious GMC Sierra 1500 Denali Ultimate, as well as the off-road-focused GMC Sierra 1500 AT4X. GM is also set to drop the new GMC Sierra 1500 AT4X AEV Edition, which debuted last July as the most off-road capable factory Sierra 1500 ever produced. However, compared to the fire-breathing Ram TRX and Ford F-150 Raptor R, the GMC Sierra 1500 AT4X AEV Edition is more of a rock-crawling trail machine, while the other two are straight-up high-performance pickups.
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Comments
No surprise. Lower case “gm” is lame.
The ZR2 should’ve came with a wide body, a supercharged 6.2 and a pano roof.
Not sure why these clowns (no offense to the actual clown profession) keep coming up short. And when they do bring out the options real buyers ask for, they are atleast 7 years late to the game.
Why does it need a wider body? I don’t consider a panoramic roof desirable for any unit that in theory is going to be in an environment of bouncing & twisting to a variety of positions. They have enough issues with them now. A supercharged 6.2 could be an option because not everybody wants one.
There’s a truck for buyers like you, it’s called a Trailboss.
There’s not truck for buyers like me.
Not sure how I feel about you spending my money on options you want.
I thank you for suggesting a truck for me, but I already have an AT4. I would be more interested in the reasons for a wider body & panoramic roof. The supercharged 6.2 could be an option but the naturally aspirated 6.2 is a fine choice. That is the reason for options, not everybody wants the same. I was not aware that I was spending your money but again that is the reason for options. I am not aware of your age but as you get older your option choices will change. Enjoy whatever you are driving at this point.
You’re very welcomed GMC owner putting in your 2 cents on a ZR2 you are not a customer of. I, on the other hand am an able and willing buyer of the ZR2 (not AT4) Your stance on options is correct, why can’t we have those options? There’s an Escalade out there with a V package with low production numbers, why can’t we get a ZR2 like that.
Yea, and the 1,000hp Hummer EV only costs ~$20,000 more than either of these trucks and has had a litany of problems and recalls (leaking door seals, battery disfunction, taillight failure, etc.).
As a longtime GM owner, it is a pity to see.
It costs $1,100 more than the Raptor R. Second it has had a couple issues called out on TFL, but not a litany. It has had a couple of things recalled or identified, but you aren’t hearing them over and over again by owners or in the news. Nice try though.
Doing a direct competitor to those is silly. It brings nothing to the brand and returns no value. That is a limited space to sell in. Those trucks sell only a few percent of their total sales and the development costs sure don’t cover that, they are quite special breads. GM has done it right, they have a more capable useful truck with the lockers and tech than either of those in an environment more people can make use of it.
Leave the Raptor/TRX fighter and work on another angle, same with the Wrangler/Bronco…
I think it’s a hard sell to say the Hummer EV has the Raptor and TRX space covered. We are talking about completely different platforms and customers. Hopefully Chevy makes a serious attempt with the next gen Silverado. I think GM needs an ICE-based full-size halo truck to drive excitement for the brand. A halo truck does far more good than just it’s physical numbers sold.
I agree with you 100%. I love HUMMERs – always did – I still have my 2006 H3, but the new EV in my opinion is not a competitor for the TRX or Raptor, even though it is a beautiful vehicle. Either Chevrolet or GMC NEEDS to produce an ICE based competitor. GM has the corporate resources to do it, but maybe Mary Barra considers something like that to be ‘toxic masculinity’. Who knows. I just wish GM would invest in cars/SUVs/trucks that would trounce the competition, like they used to.
You’re kidding, right? Chevy and GM made the Trail Boss, and ZR2 to beat ford and dodge, and Chevy and GM have beat ford and ram. And ford and dodge have never even come close to competing with Chevy and GM. ford and dodge have always sucked, and always will suck, because Chevy is the best!
Let the aftermarket industries to compete with TRX and Raptor by using the Silverado platform.
Look the TRX and Raptor are cool but they are not exactly adding much to the bottom line.
Case in point GM sells more Colorado ZR2 and make more money per unit vs these other two.
GM is in this to make money and that is one thing Ford really is struggling with. The cTRX is just a novelty.
GM does have a number of aftermarket companies making trucks like Calaway, we have a Joint project Bison coming. And others.
The trail trucks are more suited for the real buyers than a dune jumping Raptor.
To be honest the Trail-boss being offered a people building their own trucks is more in tune with most buyers as they want their own stuff.
Leave the Raptor and TRX to the big dollar buyers who can’t turn a wrench.m
The Raptor has outsold the entire Corvette’s history. 1 in 10 F150s is a Raptor. It is literally the difference between the F150 being the best selling full size and worst-selling full size of the big three. It has added a LOT to the bottom line. True, profit margins aren’t huge due to the sheer amount of engineering put into it, but then again, there is also the halo effect that it puts on the rest of the lineup. On the other hand, the Hummer EV is such a low volume and shabby product that not only will it sell poorly, but the perception will be extended to the Silverado and Sierra EVs that share the platform.
Now that’s a stupid comparison. Your statement is comparing apples to oranges. Two totally different markets.
RTS, you are correct, the initial statement has no meaning in this context. I also question the source of 1 in 10 F150’s are raptors. Historically Ford does not release individual sales figures for the models in the F-series lineup, which the Raptor is part of. They may have changed their practice, otherwise this ratio is questionable. I am no fan of the Hummer but I don’t believe its existence will have any negative influence on the Silverado or Sierra EV’s market share. There is a base that will want them & I am not part of it.
You cannot be more incorrect. ford and dodge are outsold by Chevy Corvette, and Chevy has made, and people bought more Chevy ZR2’s than any vehicle ford and dodge has ever made. And the GMC Hummer has been doing an awesome job at selling, and the ram trx and ford raptor is literally trash, and complete garbage. And 1 of 7 Chevy Silverados are ZR2’s. ford and dodge are weak, dying companies. And if you pull the “GM went bankrupt” card, then you’re in for a world of hurt. Guess what? chrystler went bankrupt not only once, BUT TWICE! And ford went bankrupt 4 TIMES! And don’t you dare say that is not true, THEN LOOK IT UP. Actually, ford and dodge are so weak, that they are considered dead, sooooooooo
The reason I am going to comment is because you mentioned the ford debt. I am tired of people commenting how ford didn’t need govt help, that is untrue. The attached link will probably enlighten some of the ford constituents.
https://www.freep.com/story/money/cars/ford/2020/07/29/ford-government-loan-department-energy-debt/5526413002/
They’re still trying to figure out a real EV pickup not this EV Avalanche thingy they built.
They have it figured out. The Silverado EV is just the first of a number of trucks. But truck EV models will be some of the last to be forced to change.
Seeing how they are more worried about going full ev that makes sense . GM really not intrested in that market all . Their off road trucks they have now will be gone in 5 years. They really trying to go full ev and nothing in between . Buick , caddlaic moving that way . GM and Chevy will behind .
i laugh at the Chevy commercial showing their trucks with “factory lifts” going off-road. gm will be like always & be 8 years late to the party to build something like the trx
Chevy Trail Boss, and the Chevy ZR2 beats the raptor, and trx, and you know it, and every time I see a ford or dodge commercial, I laugh, because everybody knows ford and dodge suck. It’s been proven that dodge had been lying about their horsepower, and ford is chinese, woke, liberal trash. Chevy ZR2 beats the hell out of raptor, and trx, and you KNOW IT, sooooooooooo
I can list off several ways the Raptor is better:
-More and better technology
-Faster
-Better build quality
-Higher ground clearance
-Coil springs
-Adaptive shocks
-Actual underbody protection
-Suspension travel
-Efficiency
-Massive fuel tank
-Better angles (at least with the 37 pack, and even without it, it still has a better breakover)
-Better looking
I can also list a couple ways the ZR2 is better:
-More towing
-Better approach and departure to start
-Easier to park
-V8
Once you weigh the pros and cons, I think the choice is abundantly clear for people who are good at parking.
I don’t have the time to proofread that list but the “more & better technology” & “efficiency” has me confused & the “better build quality” is laughable.
That list is absolute false. I can give you 1,000 facts that Chevy ZR2 is better than the raptor, and trx, but I will only list a few reasons why Chevy is better than ford or dodge
-ZR2 has a V8
-less cost
-better traction
-better suspension
-better off roading capabilities
-REAL horsepower numbers, not a complete lie like the raptor or trx
-better quality
-better value
-more variety
-faster 0-60
-more torque
-better gear ratio
And I can keep going all day and night.
Also, here are more facts
-made of REAL MATERIAL, NOT ALUMINUM
-rust protectant
-better MPG
-more efficient engine
-better, and more efficient technology
-bigger wheelbase
-more traction
-better towing
– The ZR2 is also the best, because it doesn’t have a pos ford, or dodge name
-the trx is the biggest failure, due to LYING ABOUT HORSEPOWER AMOUNT
-the raptor sucks, because it’s a ford
-ZR2 is better looking
-recovery hooks
-better leaf, and coil springs
-less recalls
-less problems
-more horsepower
-bigger gas tank
-REAL MATERIAL MADE skid plates, not aluminum like found on road dead ford, or drips oil, damn garbage emitter dodge
-more cabin room
-more leg room
-more head space
-no rust complaints
-highest ground clearance
-named off-road truck of 2023
-not ugly, unlike the retard raptor, or the terrible trx
-better interior quality
-better interior value
-most bought off-road truck
And like I said, the list goes on and on, soooooo
Chevy is the best, soooooo
I am not a hard core “off-roader” so I might be a little ignorant for the reason to have 700+ hp for an off-road vehicle. I would want something that had bragging rights associated with torque. Unless you have extra play money sitting around & that raptor or trx are used only for playing on the weekends the unit is rather silly. The average guy is looking for something with an attractive stance & is a daily driver & you have numerous options & packages to feed your wants. The Trail Boss & AT4 fit those requirements, although pricing is a bit out there, just like all makes. The Raptor is tough to find a parking place & the TRX is just flat out ugly, with that being said I believe GM has found a niche for their Trail Boss & AT4 & sales seem to reflect that.
Is it just me or is the Ram starting to look a little bit like a Jeep Grand Cherokee.?