When it comes to the mainstream midsize pickup truck segment, the Toyota Tacoma is the dominant player, consistently outselling rivals like the Chevy Colorado and GMC Canyon by a considerable margin. Now, the next-gen 2024 Toyota Tacoma has been caught testing out in public as a prototype.
This isn’t the first time we’ve seen the next-gen 2024 Toyota Tacoma. Back in July of 2022, our spy photographers caught the next-gen pickup out and about testing as a chassis mule, but now, we’re getting a gander at it as a prototype following further development.
In terms of exterior changes, the 2024 Toyota Tacoma is expected to offer all-new exterior styling highlighted by a smaller grille and reworked front bumper. This prototype model also appears to be equipped with a lower air dam and a set of tow hooks in the front fascia.
In the flanks, we find a lower overall hood line and a new windshield design, as well as a larger cabin that could provide more space for passengers, in particular for those seated in the rear. In back, the camo hides what looks to be restyled tail lamps, which could reach all the way into the tailgate.
Under the new body panels, the 2024 Toyota Tacoma will ride on the Japanese automaker’s NGA-F platform, and will incorporate a version of the latest Toyota Tundra’s rear coil spring suspension design, as hidden by a rear skirt on this prototype model. Motivation will likely be sourced from Toyota’s new turbocharged 2.4L engine. Production of the next-gen 2024 Toyota Tacoma is expected to kick off in the second half of the 2023 calendar year at two Toyota facilities in Mexico.
As covered previously, the Toyota Tacoma consistently outsells the Chevy Colorado and GMC Canyon in the midsize mainstream segment, partly due to GM’s decision to drop the Colorado and Canyon in 2012.
Sales Numbers - Midsize Mainstream Pickup Trucks - 2022 - USA
| MODEL | YTD 22 / YTD 21 | YTD 22 | YTD 21 | YTD 22 SHARE | YTD 21 SHARE |
|---|---|---|---|---|---|
| TOYOTA TACOMA | -6.02% | 237,323 | 252,520 | 42% | 42% |
| CHEVROLET COLORADO | +22.17% | 89,197 | 73,008 | 16% | 12% |
| JEEP GLADIATOR | -13.22% | 77,855 | 89,712 | 14% | 15% |
| NISSAN FRONTIER | +25.52% | 76,183 | 60,693 | 13% | 10% |
| FORD RANGER | -39.84% | 57,005 | 94,755 | 10% | 16% |
| GMC CANYON | +15.31% | 27,819 | 24,125 | 5% | 4% |
| TOTAL | -4.95% | 565,382 | 594,813 |
Subscribe to GM Authority for more GM competition news, Chevy Colorado news, Chevy news, GM business news, and around-the-clock GM news coverage.
Comments
It’s about time.
I get a kick out of these authors who report the sales were impacted because GM discontinued the Colarado/ Canyon from 2012-2016.
The real reason they do not sell as many as Toyota , is that GM only has capacity for 150k truck a year including the GMC. Then factor in the chip shortage and chips being prioritized for full size trucks / SUVs, then you understand that GM has limited the sales and it has little to do with actual customer demand .
In my area the retailers have if lucky only 1-2 Colarados , most have 0 inventory. its been this way for most of 2022.
That is the reason that Toyota handily outsells them!!
Even if all those excuses for massively outselling everyone else in the midsize market are true, then you still have to give Toyota credit for not having all those problems.
So they are putting the tacoma on a corolla chassis? No BOF? Sounds like a big mistake, especially if they also start using their troublesome turbo engines.
My mistake, f stands for BOF platform.
They at least have rear disc now.
i went 280,0000 k and drums were only halve gone…. ill take the drums over discs
Is the Tacoma going to have a pathetically small vestigial bed like the Colorado?
The only people who care about Toyotas, are Toyota fan bois. Over rated trucks and the Tundra is a great example of how bad the ball will be dropped here.
Maybe, but those fanbois are half the market.
So here’s the question: How many dissatisfied Tacoma owners flock to GM vs how many dissatisfied Colorado/Canyon owners moved to the Tacoma after their ownership experience? Safe to say, I think we know the answer and the sales numbers don’t lie.
That’s a good point. I went from a 2015 Colorado (which I loved) to a 2019 Silverado, and 2 years of visiting the dealer for ‘defects’. Last straw was the leak on the roof (that wasn’t the antenna) and I went with a Tacoma. No issues what so ever since. Wish I had just kept the Colorado in the first place!
That has no point. Dissatisfied owners of Toyotas are usually silenced, so they would trade brands without telling anyone. Toyotas are overblown period.
This will continue to outsell gm. I don’t think anyone will ever top the Tacoma in midsize sales. It’ll always be a race for second.
I am surprised how few Ford Rangers are sold. Wow! I am a Tacoma fan and have owned 3 since 2008 and I now have a 2021 Ranger. I honestly like the Ranger much better than my 3 different 2000’s + era Tacomas. Although the tiny bed in the Ranger is nearly useless.
From what I can see and read I dont like it already. Rear Coil springs?…sorry its not a truck anymore. No Thanks !!