Recently, GM Authority reported that the GMC Sierra HD pickup truck lineup boasts GMC’s most loyal customer base. This is good news in the sense that current Sierra HD owners are likely to be repeat buyers of a newer Sierra HD, however, thereby presenting an opportunity for the upcoming 2024 Sierra HD to steal customers from rivals, and to do so in a lasting fashion.
In a recent interview with GM Authority Executive Editor, Alex Luft, GMC marketing managers said that the current Sierra HD enjoys a good amount of conquests, meaning that it steals customers from competitors. Even better, they expect the upcoming 2024 Sierra HD lineup to conquest at an even higher rate than before.
“We do a fair amount of conquests and we expect to conquest quite a bit with this truck,” Sierra marketers tell us.
|Model||Q4 2022 / Q4 2021||Q4 2022||Q4 2021||YTD 2022 / YTD 2021||YTD 2022||YTD 2021|
This is a promising position to be in from a sales standpoint, as GMC Sierra HD sales volume is on the rise. To wit, GM recorded 27,463 deliveries of the Sierra HD during Q4 2022 in the United States, representing a colossal 72.4 percent jump on a year-over-year basis. And during the complete 2022 calendar year, GM moved 99,118 units of the Sierra HD, up a very healthy 40 percent.
The news gets better still, since the refreshed 2024 Sierra HD is set go into production in February 2023. This mid-cycle refresh is notable for the introduction of a new, range-topping trim level, the Denali Ultimate. This all-new model is characterized by Vader Chrome exterior accents, 20-inch Ultra-Bright wheels, and a unique Alpine Umber interior colorway.
On the outside, the 2024 Sierra HD features revisions to the front fascia, including the grille and bumper, along with six new exterior paint colors. Meanwhile, the SLE and SLT trim levels get a unique interior treatment, while the AT4, Denali and Denali Ultimate trims receive a more premium interior design.
As far as powertrains go, all 2024 Sierra HD trim levels but the Denali Ultimate are equipped with the naturally aspirated 6.6L V8 L8T gasoline engine as standard, which is rated at 401 horsepower and 464 pound-feet of torque. Standard on the Denali Ultimate, and optional on the other trims, is the 6.6L V8 L5P turbodiesel Duramax engine, which has been uprated in the 2024 trucks to make 470 horsepower and 975 pound-feet of torque.
Regardless of engine option, every Sierra HD is now equipped with the Allison-branded GM 10-speed automatic transmission. This 10-speed replaces the GM six-speed used by gasoline models prior to the mid-cycle refresh. Currently, official pricing is unknown, with more details expected closer to the start of production.