GMC Canyon Sales Gain Market Share During Q4 2022

GMC Canyon sales increased in the United States and Canada during the fourth quarter of 2022.

GMC Canyon Sales - Q4 2022 - United States

In the United States, GMC Canyon deliveries totaled 6,408 units in Q4 2022, an increase of about 4 percent compared to 6,155 units sold in Q4 2021.

During the complete 2022 calendar year, Canyon sales increased about 15 percent to 27,819 units.

GMC Canyon Sales - Q4 2022 - Canada

In Canada, GMC Canyon deliveries totaled 1,290 units in Q4 2022, an increase of about 129 percent compared to 563 units sold in Q4 2021.

During the complete 2022 calendar year, Canyon sales increased about 15 percent to 5,587 units.

Despite GM offering the GMC brand in the U.S., Canada, and Mexico, the current-generation Canyon is only sold in the U.S. and Canada, but not in Mexico. However, GM will introduce the all-new 2023 GMC Canyon in Mexico for the first time ever.

Competitive Sales Comparison (USA)

GMC Canyon sales during the fourth quarter of 2022 kept the midsize pickup last in its segment when ranked by sales volume. The Toyota Tacoma continued at the top with an 18 percent bump in sales to 61,451 units. The Chevy Colorado (see running Chevy Colorado sales), the Canyon’s corporate cousin, stayed in second place with a four percent slide to 20,602 units, but still with just a third of the Tacoma’s deliveries. The Nissan Frontier moved up to third place with a 12 percent decline to 19,830 units. The Jeep Gladiator dropped to fourth with a four percent slip to 17,587 units, while the Ford Ranger (see running Ford Ranger sales) remained in fifth with a segment-worst 51 percent drop to 10,712 units. The GMC Canyon rounded out the list even though it was the only other model besides the Tacoma to be in the green, posting an increase of four percent to 6,408 units.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q4 2022 - USA

On a segment share basis, the Canyon posted a five percent share, up one percentage point year-over-year. The Tacoma led with a dominant 45 percent segment share, up a healthy nine percentage points year-over-year, while the Colorado maintained its 15 percent share. The Frontier also posted a 15 percent share, down one percentage point, while the Gladiator maintained a 13 percent share. The Ranger earned a share of eight percent, down a segment-worst seven percentage points.

Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q4 2022 - USA

Sales of GM’s two midsize pickups, the GMC Canyon and Chevy Colorado, combined for 27,010 deliveries for a cumulative 20 percent segment share, cementing The General’s second place spot while still moving less than half the units of the Tacoma.

The midsize mainstream pickup truck segment slid four percent to 136,590 units in Q4 2022, meaning Canyon sales outperformed the segment average.

Below, we provide Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments. The Honda offering earned 10,450 sales during the quarter, placing it only above the Canyon in terms of sales.

Sales Numbers - Honda Ridgeline - Q4 2022 - USA

The GM Authority Take

GMC Canyon sales remained at the bottom of the segment during the fourth quarter of 2022, as has been the case since its introduction for the 2015 model year. We would argue that the ongoing margin gap is the result of GM’s decision to drop the Colorado and Canyon nameplates in 2012 – for which the automaker continues to pay the price to this day.

While supply issues over the past year or so have also contributed to a lack of sales, new vehicle inventory for GMC overall finally improved to a better than 60-day supply mark as of the end of November 2022.

However, the all-new, third-generation 2023 GMC Canyon is just around the corner, headlined by the new exterior styling, an overhauled cabin, a new powertrain, a suite of new technologies, and the introduction of the first-ever 2023 GMC Canyon AT4X as the range-topping go-anywhere off-variant. The new truck is available in four trim levels: the mass-market Elevation, AT4 off-roader, Denali luxury cruiser, and the aforementioned AT4X, which offers an exclusive Edition 1 package. All trims feature a factory two-inch suspension lift, enabling ground clearance of up to 9.6 inches, as well as a dedicated off-road performance display page in the infotainment system.

Under the hood, the 2023 GMC Canyon is equipped as standard with the turbocharged 2.7L I4 L3B gasoline engine in the High Output tune rated at 310 horsepower and 430 pound-feet of torque. It is mated to an updated version of the GM eight-speed automatic that addresses many of the transmission’s shortcomings.

Outside, the 2023 Canyon is taller and wider than the previous generation, improving the pickup’s approach, departure, and breakover angles since all models in the Elevation, AT4, and Denali trim are equipped as standard with an off-road suspension package featuring an ultra-wide track and a two-inch factory lift. That results in an impressive standard ground clearance of 9.6 inches. The 2023 Canyon Elevation is available with either 2WD or 4WD, while the AT4, AT4X, and Denali trim levels are equipped with 4WD as standard. The front air dam was removed across all trims, while LED exterior lighting complements the new exterior design.

Inside, we find an overhauled cabin featuring soft-touch materials and stitching all around. The all-new interior comes with a new standard eight-inch digital instrument cluster for Elevation and AT4 trims, and an 11-inch digital instrument cluster for Denali and AT4X trim. An 11.3-inch infotainment display is standard across the lineup, featuring wireless Apple CarPlay and Android Auto compatibility, plus Google Built-in (Google Automotive Services), an available head-up display, and wireless phone charger.

The 2023 Canyon AT4 expands on the off-road performance with 17-inch off-road wheels and tires, a faux front skid plate, red-painted tow hooks, gloss black exterior trim, and red-accented AT4 exterior and interior badging. The 2023 Canyon AT4X, meanwhile, features an additional one-inch lift over the rest of the line, as well as standard 33-inch MT tires, Multimatic DSSV dampers, front and rear e-lockers, underbody skid plates, and an exclusive Baja drive mode for high-speed driving on the rough stuff.

The GMC Canyon Denali stands out from the Elevation, AT4 and AT4X trim levels with heaps of chrome exterior trim, which adorns the faux front skid plate, grille and mirror caps and frames the exterior GMC logos. The Denali trim level also features as standard chrome running boards, LED headlights, taillights, daytime running lights and fog lamps, as well as a wide stance and two-inch factory suspension lift.

The cabin of the range-topping Denali is the most important aspect of this luxury-focused truck. The well-equipped interior includes a 6.2-inch diagonal head-up display, 11-inch diagonal driver’s display, and an 11.3-inch infotainment display, along with laser-etched open-pore wood trim, a heated steering wheel, a seven-speaker Bose stereo, Jet Black leather upholstery with Teak accents, heated and ventilated power front seats, and a drive mode selector with four available modes.

The 2023 GMC Canyon AT4X features an extra one-inch lift over the rest of the line, as well as standard 33-inch MT tires, Multimatic DSSV dampers, front and rear lockers, underbody skid plates, and an exclusive Baja drive mode for high-speed driving on the rough stuff. Inside, the Canyon AT4X includes an Obsidian Rush colorway with Ceramic White accents.

The Edition 1 package mentioned earlier aims to make the new off-road-ready AT4X trim level even more appealing with a variety of exclusive off-road parts and components, including underbody cameras, an off-road bumper with a safari bar, a winch, 17-inch beadlock capable wheels, a reconfigurable bed rail system, a performance front skid plate, and Edition 1 badging. Beyond that, a 2023 GMC Canyon AT4X AEV Edition is on its way, and will include a number of important upgrades over the standard, new 2023 Canyon AT4X.

The 2023 Canyon also gets a new StowFlex Tailgate like the Colorado, plus new wheel designs up to 22 inches, and keeps the Denali Black Edition package.

Production for most variants of the 2023 GMC Canyon is scheduled to kick off at the GM Wentzville plant in Missouri on January 25^th, 2023, with the new AT4X trim set to roll off the line in the spring of 2023. The online configurator tool is now live for the 2023 Canyon. Pricing for the 2023 Canyon starts at start at around $38K.

We expect the next-generation Canyon and Colorado to boost sales for GM with changes to its two models made with the segment-leading Toyota Tacoma squarely in its sights. The General even invested $1 billion in the Wentzville plant for producing the all-new midsize trucks. This year will tell if the automaker’s bets have paid off.

About The Numbers

• All percent change figures compared to GMC Canyon sales for Q4 2021, unless noted otherwise
• In the United States, there were 78 selling days for Q4 2022 and 78 selling days for Q4 2021
• GM Q4 2022 sales reports:
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