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GM Outsold Toyota In 2022, Becomes Number 1 Automaker In The U.S. Again

GM just released sales numbers for Q4 of the 2022 calendar year, recording a 2.5-percent year-over-year sales increase to 2.27 million units sold. The figure edges out Toyota to once again make GM the top automaker in the U.S.

Per The General’s recent Q4 2022 sales report, GM sold 2,274,088 vehicles last year, a 2.5-percent year-over-year increase compared to the 2021 calendar year, with 1,111,757 full-size pickups, mid-size pickups, and full-size SUVs folded into the 2.27-million total. GM also reports 623,261 units sold during Q4 of the 2022 calendar year, a 41-percent year-over-year increase compared to Q4 of the 2021 calendar year.

2021 Chevrolet Suburban

Meanwhile, Toyota reports 2.1 million vehicles sold in the U.S. for the 2022 calendar year, a 9.6-percent year-over-year decrease.

Sales Results - Q4 2022 - USA - Chevrolet

MODELQ4 2022 / Q4 2021Q4 2022Q4 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
BLAZER-16.79% 16,63119,986-4.38%67,246 70,325
BOLT EUV+140,249.44% 11,2428+883.34%27,091 2,755
BOLT EV+28,506.70% 4,86617-50.03%11,029 22,073
CAMARO-19.59% 5,4756,809+12.60%24,652 21,893
COLORADO-3.97% 20,60221,453+22.17%89,197 73,008
CORVETTE+10.09% 9,1308,293+4.45%34,510 33,041
EQUINOX+242.98% 48,74814,213+28.28%212,072 165,323
EXPRESS+110.66% 16,3607,766+19.24%52,888 44,355
LOW CAB FORWARD+1.19% 1,5321,514+1.93%5,764 5,655
MALIBU+393.95% 35,6687,221+193.24%115,467 39,376
SILVERADO+23.00% 141,912115,376-1.23%523,249 529,765
SPARK+126.17% 3,2841,452-43.95%13,710 24,459
SUBURBAN+14.35% 16,04514,031+5.68%50,951 48,214
TAHOE+0.78% 31,12330,882-0.26%105,756 106,030
TRAILBLAZER+16.56% 18,95616,263-32.47%60,888 90,161
TRAVERSE+23.67% 27,27122,052-16.59%96,965 116,250
TRAX+267.21% 4,7151,284-37.55%26,597 42,590
CHEVROLET TOTAL+43.28% 413,560288,647+5.59%1,518,048 1,437,677

Sales Results - Q4 2022 - USA - Cadillac

MODELQ4 2022 / Q4 2021Q4 2022Q4 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
CT4+56.16% 2,1801,396+27.82%9,271 7,253
CT5+197.85% 5,3911,810+68.28%15,896 9,446
ESCALADE-34.27% 6,3529,664-40.03%24,290 40,505
ESCALADE ESV* 4,216**15,957 0
LYRIQ* 86**122 0
XT4+123.34% 6,8033,046+88.05%21,774 11,579
XT5+139.40% 8,4463,528-3.66%27,340 28,380
XT6+92.55% 5,6612,940-2.95%20,053 20,662
CADILLAC TOTAL+74.83% 39,13522,385+13.88%134,726 118,310

Sales Results - Q4 2022 - USA - Buick

MODELQ4 2022 / Q4 2021Q4 2022Q4 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
ENCLAVE-10.51% 7,7198,626-27.24%30,533 41,962
ENCORE+208.95% 2,487805-31.66%13,718 20,072
ENCORE GX-10.09% 9,05210,068-53.19%33,348 71,247
ENVISION-17.48% 7,6639,286-44.30%25,871 46,450
BUICK TOTAL-6.49% 26,92128,789-42.43%103,519 179,799

Sales Results - Q4 2022 - USA - GMC

MODELQ4 2022 / Q4 2021Q4 2022Q4 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
ACADIA+229.29% 13,9424,234-11.52%53,014 59,913
CANYON+4.11% 6,4086,155+15.31%27,819 24,125
HUMMER EV PICKUP+7,172.73% 721+85,300.00%854 1
SAVANA+67.53% 7,1004,238+44.10%25,569 17,744
SIERRA+25.42% 72,41557,738-2.97%241,522 248,924
TERRAIN+416.73% 20,9484,054+82.29%86,567 47,488
YUKON-7.60% 13,29614,390-6.12%48,220 51,365
YUKON XL-6.38% 9,46410,109+3.67%34,084 32,877
GMC TOTAL+42.34% 143,645100,919+7.30%517,649 482,437

Sales Results - Q4 2022 - USA - GM Totals

BRANDQ4 2022 / Q4 2021Q4 2022Q4 2021YTD 2022 / YTD 2021 YTD 2022YTD 2021
CHEVROLET TOTAL+43.28% 413,560288,647+5.59%1,518,048 1,437,677
CADILLAC TOTAL+74.83% 39,13522,385+13.88%134,726 118,310
BUICK TOTAL-6.49% 26,92128,789-42.43%103,519 179,799
GMC TOTAL+42.34% 143,645100,919+7.30%517,649 482,437
GM USA TOTAL+41.41% 623,261440,740+2.51%2,273,942 2,218,223

As GM Authority reported early last year, Toyota dethroned GM as the top automaker in the U.S. following the release of its Q4 2021 sales numbers, with GM recording 2.2 million vehicles sold during the 2021 calendar year, a 13-percent year-over-year decrease compared to 2020. Meanwhile, Toyota recorded 2.3 million vehicles sold in the U.S. during the same time period, a 10-percent year-over-year increase. GM had previously held the title as the U.S. auto sales leader since 1931, ending a 90-year streak. Toyota was credited as managing the global microchip shortage better than other automakers.

Meanwhile, Toyota continues to lead in EV sales, which include hybrid, plug-in hybrid, and all-electric vehicles. GM has focused on ramping up its all-electric vehicle efforts, and has largely skipped hybrid powertrains.

GM EVs made up less than 2 percent of GM sales last year, although The General does cite several 2023 growth opportunities in the segment, including an expected production increase for the Chevy Bolt EV and Bolt EUV to over 70,000 units annually, as well as the launch of new mainstream all-electric models like the Chevy Equinox EV and Chevy Blazer EV, and increased production to meet demand for Cadillac Lyriq all-electric luxury crossover.

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Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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Comments

  1. GM has a lot of unsold units meaning greater discounts. Yes, supply chain definitely played a role, but the era of GM being America’s without question dominant automaker are over.
    Toyota, Ford, Hyandai-Kia, FCA offer competitive vehicles meaning GM needs to up its game

    Reply
    1. Have you looked at any GM dealers lately for all this mysterious unsold inventory?! Lots in TX are pretty darn bare…

      Reply
      1. Joe: You are correct. There are no dealers with much inventory let alone unsold (leftover) inventory. About the most you will find is a dealer with some Silverado’s, but less than half the normal.

        Reply
  2. Why doesn’t this article post the source article? It’s on GM’s website btw…

    Reply
  3. of course we won’t hear this from other car magazines and the brainwashed jap bois will continue to believe their toyotas are best sellers

    Reply
    1. I mean this has basically been reported by all of them since October. Toyota claimed the supply shortages are affecting them more at the end of 2022 than previously, but it is what it is. I can honestly say, the GM AFM/DFM failure rates have completely dissuaded me into buying anything past 2006 ish from GM in the truck arena. The Camaro suffers the same DFM issues as well as on paper being the slowest of the muscle/pony cars. I kind of liked the Volt Hybrid with plug in capabilities, but those are gone.

      it’s tough to really desire what GM is putting out right now, except maybe the Corvette.

      Reply
    2. Congrats on being a racist a$$ clown. Your ancestors came from elsewhere and your comment just highlights your stoopidity!

      Reply
  4. Hmmm. That’s outstanding. So glad GM got above Toyota once again and I hope they stay there.

    However, this is for all the naysayers that keep proclaiming that the sedan is dead. Take note: The Malibu outsold EVERY SINGLE GM vehicle except for the Silverado, Sierra and Equinox. Not only that, but just take one hard look at Buick’s numbers. Pathetic. So how’s that going for them selling only SUV’s?

    Reply
    1. And Mary wanted to kill the Malibu until very recently! GM needs new leadership now!

      Reply
  5. The real number one question was who made more money?

    Reply
    1. Tesla

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      1. Don’t be so sure – Tesla sales have been and are in the process of falling. Musk’s expectations have not been met, and Tesla is now offering discounts and rebates in an attempt to slow down their fall.

        Reply
        1. I agree; with Blazer Ss, Silverado EV, Celestic/Lyric, Ford Lightening all coming like gangbusters. Tesla’s days could be numbered. He may end up regretting snubbing the General.

          Reply
          1. Tesla just lacks the scale once the big MFG get rolling. The Ford Lighting is just a blip on the radar. The truck they are working on now with a dedicated EV platform is where they will make their mark but it is a couple years off.

            Reply
            1. C8.R

              You are spot on. Tesla will be sucking hind tit on a Boar hog once the big players get rolling. A large dealer network is priceless too. Tesla just has regional service centers. If you break down in Elko, Nevada you have to haul it to Salt Lake City, Utah.

              The kids are excited about the Tesla truck because it’s a head turner. All the new mobile electronic entertainment centers on wheels are on display this week at the Consumer Electronics, aka Geek Show in Las Vegas, aka Sin City, Nevada.

              Reply
        2. Tesla’s segment share will continue to fall as other manufacturers ramp up production. Tesla’s line up is looking more and more bland every day.

          Reply
        3. Stop watching Hatestream media, but you’re right, Tesla only increased 47% vs the projected 50%, what did all other OEMs do for 2022. Imagine the positive press if GM had a YoY increase of 47%, yet its a negative for Tesla. I’ve always been a GM supporter (2020 ZR2 owner), but no legacy automaker comes close to Tesla’s 20-30% margins (https://asia.nikkei.com/Business/Automobiles/Tesla-earns-8-times-more-profit-than-Toyota-per-car). Considering that Tesla already made more profit than GM or Toyota in Q3 and sold more cars (400k) in Q4 (and 2022) than ever, its safe to assume they made more profit than every OEM including GM and Toyota again. You may not like a non-union American company doing well, but you cannot dispute the facts.

          Reply
    2. You know C8.R or CR.8, you really don’t get it do you. Can’t see the forest because of all the trees.

      I’ll put a wager on it that Buick made one heck of a lot more money for GM back in the 80’s and 90’s than they are now with a pathetic 104K in TOTAL sales for 2022.

      Reply
      1. But you fail to understand the economics of today.

        Buick, Pontiac and Olds were all independent divisions that share few if any engines and only the basic platform. Much development went into each of these cars and it was fine when cost were in control.

        Today it is billions just to do one model when it was millions to do a division.

        So the MFGs are now going to cooperate platforms to save development cost. Now the problem is that Buick is no longer a Buick. It is just a styling exercise. Olds began a line of forgettable cars that were no longer Olds. Pontiac like the Trans Am was just a better styled Chevy. The economics of today prevent them from really making a brand all it should be. Sales tank and they lost money .

        Note this is not just GM but all MFGs. Ford is struggling with Lincoln right now as they are more Ford than Lincoln. Chrysler is down to one car that is discounted to crazy low prices.

        Today most MFGs enjoy a volume brand like Toyota, Nissan, Chevy and Ford. Then they have luxury divisions that in many cases are a platform from the volume brand that is dressed up but has the same drive line and platform of a cheaper model.

        Buick died a long time ago and you just never noticed till now?

        Times have changed and the way cars are designed, engineered, built and sold all have changed. The Sloan program is no longer possible today.

        The money could be plowed into Buick but they will never see the return on it like they once did. If not for the CUV models there would be no need for them outside of China.

        As for making money Buick really stopped making much money in the 80’s The FWD lines killed them. Only the Lesabre did well for a few years and the rest were passed over.

        Look my local GMC dealer in Rittman Ohio lost Pontiac. They were offered Buick and refused to take them. They continued on as a GMC only dealer and have made more money than they did under Pontiac or what Buick would have for them.

        I talked to the GM about it and he said there really was little money in the cars and GMC is where they made money. Their average trans action price is over $70K and they have no trouble selling.

        The Buick dealer went to a near by Chevy dealer and pretty much is lost. Most people forget it is even there.

        My other two Buick dealer lost interest in Buick a long time ago. They still sell them but all up front are GMC models. That is where the money is.

        Sorry but Buick really died in the 70’s when it lost its own engines and true identity. Same with Pontiac as the soul of Pontiac was their engines and special engineering. GM never understood this.

        As time went on we thought these were good cars but GM and the other brands can not spend the money to do multi divisions right anymore. We lost Plymouth, Mercury and others for the same reasons. Ford nearly killed Lincoln and still may.

        Note again this is not my opinion it is just what is going on in the industry. It starts right at the development cost of a new model.

        A big part of this today is to build and choose models not that will make money but what ones that will make the most money in profits. Just making money alone is not enough anymore. Efficiencies are needed in what you invest in a program and the return need to be as high as they can be.

        You may see a forest but I see the whole map.

        GM sold a lot of cars in the 90’s right up to the bail out but they also lost a ton of money do to the lack of efficiencies.

        At the end of the day you don’t make money it matters little how much you have sold.

        Reply
        1. So did Buick (in your opinion) die in the 80’s or 70’s? You said both.

          How do you know Buick and GM didn’t make money on these cars in the 70’s, 80’s and 90’s? You take all this from one general manager at one store? Really? You do realize that most GM’s at dealerships are a dime a dozen and many of them could be the reason why some brands did so poorly. I can tell you that the store I worked at for a total of 12 years did fantastic with the Buick line (all cars then) and our Buick rep was quite happy and told us that Buick was making a lot of profit.

          You say it would take Billions today (with a B) to do just one model. Really? Care to expand on that? So according to you, it would cost GM billions to make the Malibu into a Regal for Buick? I call BS.

          The rest of what you say is kind of rabble. Doesn’t change the fact that just like car fell in popularity and profits, the SUV/CUV’s of today are also falling in popularity and profits. If/When there are no more sedans to sell, then are you proposing that the SUV’s will just hold their popularity and value? I think not and it’s already been happening. Case in point is Buick who even in a very hot market has had to put cash on the hoods and/or incentivize their line and then still couldn’t sell more than 104K.

          So why are you so against GM and others having sedans? You truly seem hell bent on coming after me on every single thing I post about sedan’s. Why? Did a Buick sedan run your puppy over when you were a young lad? If you like and want an SUV and if you haul huge boxes all the time, then go with god on it and buy every stupid SUV you want. Myself and many others don’t want them and could care less about hauling a large box once or twice a year. My point is and has been that not everyone wants an SUV. Live with it.

          Reply
      2. Dan B

        This whole automaking business is in a constant game changing flux that is influenced by style, energy costs, government mandates, safety and personal image or wanna be image transferred to a motor vehicle product. The Buick, Cadillac crowds of the fifties, sixties and seventies were totally different than today.
        Today we are into a hip, athletic, progressive, macho image which is totally different than the post World War Il in your face whale swagger sedans. Hence volumes and profit differentials. Buick survived because of the late great Richard Nixon’s trip to China. You gotta understand the history to that story.
        .

        Reply
  6. Nice job GM. Good to see a US automaker back on top. Quite a few of the vehicles are made here in the good old USA.

    Reply
  7. Toyota sells more because they are cheaper In everyone sense of the word “cheap”. Toyotas are like paper towels, just one use and throw them away to buy another. I have seen several junkyards just filled with Toyotas! My three past GM cars last over twenty years each, and my present Chevy Equinox is 14 years old. Longer lasting GM vehicles sell less in numbers.

    Reply
    1. My Tundra has 285K miles on it while my last 3 GM vehicles all had tranny issues a before 300K miles COMBINED.

      Quit lying, where in hell ,except maybe Japan is there a junkyard filled with only Toyota’s in the US?

      Reply
      1. He is not lying. Toyotas do go to the junkyards as well. You just do not hear about it.

        Reply
  8. “Meanwhile, Toyota continues to lead in EV sales”. Let’s be clear, Toyota only has a single (pure) EV model, the BZ4X and it’s in very limited supply. All other offerings are ICE hybrids.

    Reply
  9. Looks like GM kicked butt this year Buick is slipping away though . Hard to see them in business with just all evs

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  10. CONGRATULATIONS!

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  11. Hooray! Now Mary will tank GM sales again by pushing EV’s too hard and killing popular models for no apparent good reason.

    Reply
  12. Just think what Malibu sales count do if they ever advertised it.

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    1. Koko: You are absolutely correct!! I’ll add just one more. We all know that GM was allocating chips to the more popular vehicles in order to get more on dealer’s lots. So that means Cadillac (XT4, XT5 and XT6) got more chips in order to sell less vehicles than the Malibu. Buick got some of those chips and still ended up selling LESS in total than the Malibu. Point being that maybe GM could have given more chips and production to the Malibu and put that many more on dealer lots, thus selling even more cars. Add that to more advertising and it would have done even better.

      Reply
    2. Mary hates Malibus for some dumb reason.

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      1. yep, public transportation in the “15 minute cities” < it's a real thing coming soon.

        Reply
      2. It takes the same labor or slightly more to build a sedan vs a truck.material cost for a truck is 5-10 k more, but sale price is 25k higher.

        Reply
  13. These are excellent results! To Dan B’s point if we add the 2 Caddy sedans, the total comes to 141,000+ sedans and it is just because there are no more.
    And the truth of the matter is that (if we go back to the bankruptcy moment) Buick was considered to be put to rest since then, but China alone saved it. That is the brand with which GM really got into China sales boom and their customers had sticked to it and in return, GM China / SGM has continued to develop Buicks of all sizes, shapes and prices, basically committed to the Sloan motto of “a car for every purse and purpose”.
    It is evident Buick not taking off in North America, regardless of what is done.
    Stubbornly keeping a brand with 3 vehicles only Envision, Enclave and Encore GX with the three of them losing sales big time. Do not think that is a good business case.

    Reply
    1. No but the GMC dealers in the same Buick building is paying all the bills. The Buick sales are just add on.

      From what it appears and what GM has stated Buick is the white sheet of paper division. They were delayed but I expect them to try some odd things with EV products at Buick they would not try at Chevy.

      It will be a deal to see what works and if it fails no loss or damage they already have not suffered.

      The new models Buick are taking on a very Androgynous styling much like Tesla. Not sure if it will work but they sell more Tesla cars than I ever imagined.

      Reply
  14. Interesting article I read from Car and Driver this morning. In it, they went over the 25 best selling models for 2022. It broke down as such:

    SUV/CUV’s had the most models at 13 of the 25.
    Sedans had the second most at 7.
    Trucks came in 3rd at 5.

    Wait a second. Sedan’s had the second highest number of vehicles in the top 25? No way! So I say to Ford: Go suck an egg. I may never buy another Ford/Lincoln product again. I say to Chrysler/Dodge: Wake up. Don’t put all your sedan eggs in one basket of large high powered sedans. And I say to GM: Are you paying attention?

    Reply
    1. Car and Driver is gone. Done. Politicized.

      Reply
      1. Although that may be true, it doesn’t change the facts of the top 25 selling vehicles.

        There was a time many years ago when I subscribed to every major car magazine: R&T, C&D, MotorTrend and Automobile. Today I subscribe to none and have gone down to just one car club: The Cadillac and LaSalle Club. I still get their monthly magazine in print……for now. I may switch over to the online club magazine (The Self Starter) to help reduce waste. Either way, it’s a highlight of the month to get it and read.

        Reply
  15. This, the Silverado/Sierra outselling F150s in 2020, 2021, and again in 2022, plus GMs 65% market share for full size SUVs is all Barra’s fault ! But that won’t stop the misogynists. Because hate is all they got left when data contradicts their uninformed opinons.

    Reply
  16. GM-A reported, Dec 31, 2022, that the Malibu is slated for a refresh that will extend it another generation, what ever that means. I guess someone woke up to say, hey we are making money and gaining market share in sedans.

    Quote from GM Authority
    “Now, however, GM Authority has learned from sources familiar with the matter that GM has decided to keep the Malibu nameplate kicking for at least one more generation.”

    Reply
  17. All the squawk about Buick, just tonight my wife watching a Buick commercial on TV, asked me if Buicks are good vehicles? Buick is advertising and recently she told me she would be be very interested in a hybrid. EV is not on her hit parade but as we are retired and driving less, an EV just may be a better option.

    My take on Buick is it has lost its identity. At one time you knew what Buick stood for and definitely a USA product. Today, ask anyone what are the Buick models? I have to think about it first, they just don’t roll off your tongue like LeSaber and Electra. Buick is similar to the Oldsmobile catch phrase, it’s not my Daddy’s Oldsmobile. Other than past young buyers for performance Buicks, many of the former Buick buyers are dying off. Most want a vehicle and identifies them and without a young buyers for sedans or performance vehicles, todays young buyers may not even know to look at Buick.

    But I do have to say young buyers are very interested in EV’s and GM is also making a lot of noise about future EV’s. The young people live on chargers and touch screen devices. They are all comfortable with it and EV’s doesn’t scare them at all. Forever, many complain about most US manufactures that they are more concern about the last quarter numbers and profits than long term strategy and profits. One day GM will beat the world again and you’ll thank Mary to bring a century old company into the 21 century,

    Reply
  18. Good job General. 2023 is going to be another great Year to GM in North and South America!

    Reply

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