GM has filed to trademark the Turbomax name, GM Authority has learned. The trademark may be used as a new engine family name.
The trademark was filed on January 24th, 2023 with the United States Patent and Trademark Office (USPTO), and is assigned serial number 97766047. The application carries a Goods and Services description of “Engines for motor land vehicles.”
At present, it’s not totally clear exactly what the new trademark will be used for. However, it’s possible that the new Turbomax trademark may be used in conjunction with a new family of turbocharged gasoline engine. It’s also worth noting that the Turbomax name draws certain similarities to the Duramax name that GM uses in conjunction with its family of diesel engines.
As GM Authority exclusively covered last May, GM is considering the development of a new twin-turbocharged six-cylinder gasoline engine to be used in various GM pickup trucks and SUV models. If GM does end up moving forward with the development of this new boosted ‘six, it would likely be similar to the turbocharged 2.7L I4 L3B gasoline engine currently cradled by various GM vehicles, and would follow GM’s Cylinder Set Strategy, or CSS.
For those that don’t know, GM’s CSS is intended to optimize engine development production processes by economies of scale, although GM CSS has been scaled down considerably since GM made the pivot to all-electric vehicles and autonomous vehicle technology. The foundational elements of GM’s CSS including the turbocharged 2.7L I4 L3B gasoline engine and the 3.0L I6 LM2 turbodiesel Duramax.
GM certainly wouldn’t be alone with regard to switching from big-displacement V8 gasoline engines to smaller turbocharged six-cylinders. Just a few examples include GM crosstown rival Ford, which offers its line of EcoBoost engines in models like the F-150 and Bronco, and Stellantis, which offers its Hurricane engine in the Wagoneer. There’s also Toyota, which offers its i-Force engine in the Tundra.
We’ll keep an eye on this story and report any updates as we receive them. In the meantime, subscribe to GM Authority for more GM trademark news, GM business news, and around-the-clock GM news coverage.