Buick is making big moves in the all-electric segment, with plans to launch the first-ever Buick EV in 2024, as well as plans to go fully electric across its portfolio by 2030. Of course, all that will also include new styling cues, as seen with this interesting Buick crossover sketch.
Recently posted to social media by the official GM Design Instagram feed (@generalmotorsdesign), this Buick crossover sketch was created by GM Creative Designer Maxwell Sullivan around the 2019 calendar year. Notably, Sullivan also helped to create the Buick Wildcat EV concept that debuted last year, and the similarities here are obvious.
Buick crossover sketch
Buick Wildcat EV concept
Up front, this Buick crossover sketch incorporates thin upper lighting elements that fan out around the outer edges, creating a checkmark shape with lower styling indents in the corners of the bumper. The bumper itself runs a large central grille section that is recessed back into the front end, creating a sort of pinched seam along the upper nose of the vehicle.
This section is enhanced by lighting elements that run along the periphery, while the new Buick Tri-Shield logo is placed front and center on a raised ridge section.
The sideview mirrors are ultra-thin, likely representing rear-facing cameras rather than actual reflective glass. Up top, we see what looks to be a thin silver antenna placed in the middle of the roof, which complements the sideview mirrors, headlamps, and lower styling elements in the front bumper to focus the eye onto the center of the vehicle.
Unfortunately, only a single front-facing image was provided, which means we can’t see the rest of the Buick crossover concept body. That said, the ultra-large tires in the corners of the rendering suggest that it probably looks quite aggressive in the flanks.
View this post on Instagram
As covered previously, Buick will launch a long lineup of new all-electric models in the next few years, with future Buick EVs carrying the Electra name. We can’t wait to see them, especially if they look like this.
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Comments
A Buick must be distinctive and premium. Perhaps they are trying to settle on a future product, since this is the second red Buick image that the GM Design Team has released recently.
for an EV, is a decent front
I like the front end except the Flying Wing running lights have become too abstract and look like shapeless blobs like currently on Enclave. They aren’t distinctive or special like Avista
I like that it at least identifies itself as a B U I C K. Just adding named branding goes a long way in rectifying some of the extremely generic designs from Buick as of late. Am I the only one who thinks the L U C I D Air screams of a modern take on late 80s / early 90s Buick design? (you wont be able to un-see it, especially the full width tail light with L U C I D branding)
Of the two sitting side by side (red next to gray one), I actually like them both from a full frontal view. However, there’s something about the red one I just like a little more. Subtle differences, but I like it more.
I like all the clowns who down voted your comment. I guess you are not supposed to have an opinion. Either that or this place is bot central. Or maybe Lincoln pays people to down vote comments about other manufacturers cars.
cliff: Thanks for the thought, but I couldn’t care one bit about up/down votes. Personally I wish they would remove that feature. The thing with me is that I will say what I know to be true, or what I firmly believe to be true, or what I think. I try hard to be clear if my comment is opinion or how I feel. The thing I find very strange is how some on here will just rip into someone else because they don’t agree with the other person or their opinion/thoughts.
Bottom line is that I’m not very well liked on here by some (Assuming the up/down votes reflect that), but I don’t care. I’m on here to read about the auto industry and GM: two things I’ve been in and around and really enjoy. I’m not here for the votes.
Un – Impressive
Un – Inspiring
Un – Imaginative
Un – Interesting
Un – Buick
A generic dull vehicle that might make a nice Mazda, Lexus or Acura
but
Never a Buick
I see a bit of the Cadillac Lyric in the overall curves.
To be honest it has a look of a Hot Wheels car.
You know those car they made that were not really based on an existing car that looked like it could never be built. Well now they can if they don’t need a radiator and use LED lights.
I’m confused…why does GM Authority call this a crossover? The original Instagram post states nothing about the type of vehicle it is. And they are comparing the front end to the wildcat concept that is also not a crossover. It appears to have far too low of a roofline to be considered that type of vehicle.
If you throw a few creases in the hood it’s not hard to see what a Corvette CUV might look like.
The grill is less a rock and bug catcher than the model 3 and most EVs.
Throw an ICE in there!
As long as it’s a Nailhead
Looks ugly to me honestly think that the old style looks better then this junk design sorry not sorry.
As Buick lover it impressed me how this brand is fighting to be alive in this new generations, by creating new designs with distinctive features that remarks a true Buick. As the Headlight designs or even the interior lighting, also I’ve seen that Buick doesn’t need to look like their siblings (Cadillac, Chevrolet and GMC) to stand out, they actually create more “distinctive” design. For me the new designs that are coming along in all Buick line up will make new and young buyers (as me) start buying this legendary brand.