As GM continues to march towards its all-electric future, it’s rolling out new EV-centric branding efforts to complement. That includes new badging for the latest batch of Chevy EV models, all of which will sport a small blue E in the nameplate.
Indeed, GM isn’t lacking when it comes to new Chevy EV models. The Bow Tie brand has already laid out plans to launch the new Chevy Equinox EV crossover, the new Chevy Blazer EV crossover, and the new Chevy Silverado EV pickup, all of which are set to hit the market in the next year. Notably, all three also bear a small blue E badge in the nameplate.
The badge includes three horizontal blue lines that replace the “E” in each respective nameplate. The new blue E badge closely resembles the Ultium Cells brand logo, which also includes three horizontal lines. For those readers who may be unaware, Ultium Cells is a joint venture between GM and LG Energy Solution that builds the battery systems that power the latest GM vehicles.
For now, no other Chevy EVs beyond the three already mentioned have been confirmed for production. It’s also worth mentioning that many of the existing Chevy nameplates don’t actually include an “E,” with examples including the Chevy Camaro, Chevy Malibu, Chevy Trax, and Chevy Suburban. It’s possible that if these nameplates are electrified in the future, Chevy will simply opt to add an Ultium badge next to the nameplate, rather than within the nameplate as is the case for the Chevy Equinox EV, Chevy Blazer EV, and Chevy Silverado EV.
Looking ahead, GM has announced plans to eliminate tailpipe emissions from its light-duty vehicle lineup by the 2035 calendar year, with the eventual goal of becoming completely carbon neutral by 2040. GM will also introduce 30 all-new electric models globally by mid-decade, with 40 percent of the automaker’s U.S. lineup being battery-powered by the end of the 2025 calendar year.