Cadillac Celestiq Customers Don’t Understand The Word ‘No’, Says GM
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Through the upcoming Cadillac Celestiq, GM is attempting to target an audience accustomed to the extreme levels of luxury often seen in Rolls-Royce and Bentley models. As such, the Detroit-based automaker is learning that prospective buyers of the Celestiq are different from customers of other GM products.
Speaking to SAE Media, chief engineer Tony Roma explained how the Celestiq customers are different from XT6 and even Lyriq buyers.
“These truly are people that tell you about a $100-million-dollar yacht that they spent three years building,” Roma was quoted as saying. “They don’t see roadblocks. They don’t understand the word ‘no’ like most of us do. And ‘I can’t afford that’ doesn’t enter their vocabulary. So, we’ve baked a mantra – Never tell a customer ‘no’ – into how we make the car and the material choices. We just want to tell them how much and how long.”
GM is capitalizing on this newfound customer base by offering an extreme level of customizability for Celestiq buyers. The never say ‘no’ mantra truly applies here; if a customer wants to use the wood from a tree on their property or a certain type of leather from an animal they own for any interior appointment, GM will accommodate their request.
Unsurprisingly, this makes the Celestiq the most customizable vehicle GM has ever offered. As a result, it’s no shock that Cadillac’s halo vehicle will cost at least $300,000, making it the most expensive model the luxury marque has ever offered.
As a reminder, the Cadillac Celestiq rides on GM’s BEV3 platform and uses a 111-kWh Ultium battery pack to power an advanced AWD system. Total output is a GM-estimated 600 horsepower and 640 pound-feet of torque. Hand assembly is expected to begin in December 2023 at the GM Warren Tech Center in Michigan, while availability will be by waitlist only.
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Well based on the demographic the Celestiq is geared to, I am not surprised. I am just afraid of seeing garish trashy customization from future Celestiq owners.
There is a famous saying “if you have to ask the price, you cannot afford it”. I believe in getting a better dealer relationship by not haggling over prices when I buy. And after 52 years of buying cars, I am never wrong. Only those who see the short term savings lose sight of the long term savings when buying a better vehicle now.
Yeah. Well How about letting us customize some physical controls in the interior that way it’s easier to use and it looks better.
They even offer fully leather floor rather than carpet you would find in every other car including dressed bmw Rolls-Royce and lame-ass vw bentleys. I don’t think people here are understand who this car for. They don’t like that it has a very unique design want three box claasic sedan look. All tell you they are definetely are not the target customer for this car.
They probably just save all the “no” for after the sale…
Well I can’t wait to see how Cadillac dealers and GM’s own wholesale service staff react to this kind of customer. GM better get to work with re-training their Dealer body and service reps because that’s going to take a lot longer than building one of these beauties.
I wonder how they would respond if you asked for the body of your Celestiq to be from the new, China-only CT6.
I’ve had 10 clients ask me about customizing the Celestiq because the dealers don’t get it especially something that is truly individualized. Yes, Caddy is offering a unique vehicle by way of customer needs but it’s mass customization not individual. Anyone can be unique but not everyone can be an original.
Personally I’d prefer it with an ICE versus Electric
It may be said that the “customer is always right”, but anyone that has worked knows full well this is not the case. GM is going to learn a very hard lesson by not setting boundaries with these customers.
GM better buckle up because a large percentage of this demographic will never, ever be pleased enough with the end product to keep from complaining.
But they cannot order a more attractive re-end styling than offered by GM.
This vehicle is destined to replace the Pontiac Aztec for “Most Hideous Rear End Design”.
I’ve seen worse rear ends than the Aztek’s; the face is what ruined that car.
It appears that the average out-the-door price is likely going to be somewhere beyond $300k. GM might consider breaking the Celestiq away and giving it its own division within the company.
Celestiq customers also do not have good eyesight.
So, would they let Cruella De Vil have an interior made from Dalmatian dogs? I guess good taste doesn’t matter as long as you’re filthy rich. GM needs to have some limits as ridiculous and badly ostentatious choices will reflect badly on Cadillac. But then again, Cadillac dealers never refused to put aftermarket fake convertible roofs, gold trim, and fake Rolls grilles on Cadillacs.
Is this model eligible for the Costco member $1000 discount? And can I order it with a manual transmission?
if it came in manual transmission sign me up,, only toyota is making an electric with manual transmission now. the one pedal driving and one manual pedal
All I can say of this car is: These days, you gotta pay a heap for damn ugly. Are all of these “luxury” cars designed by the same person?