GM is stepping into the all-electric vehicle space with gusto, and it isn’t alone – several other prominent automakers are also making the move to EVs, including BMW, which just unveiled the new BMW i Vision Dee EV concept at the 2023 Consumer Electronics Show (CES), giving us an idea where the German automaker is headed with regard to the EV space.
Framed as a futuristic midsize sedan crammed with forward-looking, next-generation technology, the “Dee” in the BMW i Vision Dee EV name stands for “Digital Emotional Experience,” with the concept’s various onboard features designed to “create an even stronger bond between people and their cars going forward.”
To that end, the exterior of the BMW i Vision Dee EV concept features customizable color-change technology offering up to 32 different hues. The tech is dubbed E Ink, which BMW unveiled at CES last year. The BMW i Vision Dee EV concept also features a custom welcome animation with unique graphical elements, lighting, and sound effects, while the front kidney grille and headlights can be manipulated to create different facial expressions to connote joy, astonishment, or approval. The overall shape of the vehicle was pared down to a simplistic, three-box sedan body style.
Inside, the all-electric concept is equipped with an enormous BMW Head-Up-Display, which spans the width of the windscreen. BMW says it will debut the windscreen-spanning head-up display in its Neue Klasse all-electric vehicles set to drop in 2025.
The display works with the BMW Mixed Reality Slider to allow occupants to tailor the level of digital content that’s displayed, ranging from analogue, to driving-related information, to the communications system, to augmented reality, up to a fully virtual world. The system also works with the concept’s dimmable windows to “gradually fade out reality.”
Of course, it remains to be seen exactly how BMW will choose to implement the features and design ideas presented by the i Vision Dee EV concept with regard to future BMW production vehicles.