BMW i Vision Dee EV Concept Revealed At 2023 CES
Sponsored Links
GM is stepping into the all-electric vehicle space with gusto, and it isn’t alone – several other prominent automakers are also making the move to EVs, including BMW, which just unveiled the new BMW i Vision Dee EV concept at the 2023 Consumer Electronics Show (CES), giving us an idea where the German automaker is headed with regard to the EV space.
Framed as a futuristic midsize sedan crammed with forward-looking, next-generation technology, the “Dee” in the BMW i Vision Dee EV name stands for “Digital Emotional Experience,” with the concept’s various onboard features designed to “create an even stronger bond between people and their cars going forward.”
To that end, the exterior of the BMW i Vision Dee EV concept features customizable color-change technology offering up to 32 different hues. The tech is dubbed E Ink, which BMW unveiled at CES last year. The BMW i Vision Dee EV concept also features a custom welcome animation with unique graphical elements, lighting, and sound effects, while the front kidney grille and headlights can be manipulated to create different facial expressions to connote joy, astonishment, or approval. The overall shape of the vehicle was pared down to a simplistic, three-box sedan body style.
Inside, the all-electric concept is equipped with an enormous BMW Head-Up-Display, which spans the width of the windscreen. BMW says it will debut the windscreen-spanning head-up display in its Neue Klasse all-electric vehicles set to drop in 2025.
The display works with the BMW Mixed Reality Slider to allow occupants to tailor the level of digital content that’s displayed, ranging from analogue, to driving-related information, to the communications system, to augmented reality, up to a fully virtual world. The system also works with the concept’s dimmable windows to “gradually fade out reality.”
Of course, it remains to be seen exactly how BMW will choose to implement the features and design ideas presented by the i Vision Dee EV concept with regard to future BMW production vehicles.
Subscribe to GM Authority for more GM competition news, GM electric vehicle news, GM technology news, and around-the-clock GM news coverage.
- Sweepstakes Of The Month: Win a 2023 Corvette Z06 Convertible. Details here.
Sponsored Links
In my 66 years of Cardom, as with humans, I never trusted a car that did not smile at me.
Looks more like a modern version of the Alfa GTA 1300 Junior.
If it has to use all that to be interesting then it must not be much of a car.
Yeah I know that a lot of people don’t really care about the driving experience these days.
I see more of modern take on a ’59 Pontiac or ’61-’63 Pontiac Tempest front end. That’s interesting because according to an interview I recently saw with former GM designer John Manoogian, apparently BMW tried to sue General Motors in the 1990’s because of Pontiac’s use of the “Split-Grille” on the 1990s Grand Am & Grand Prix. Pontiac argued that they had been using the split grille design motif as an iconic brand identifier more-or-less since 1959. BMW argued that by the 1990s, the design of Pontiac’s grilles had morphed into a very close resllmblence to BMW’s designs. Now it seems this has come full circle…. This would have been a great Pontiac Tempest EV.
Front end treatment looks way better than the grille. They’re putting on current models.
I wonder if the changing colors will be available as a monthly subscription fee from BMW?
Looks like a Hot Wheel. I like that front design though
The only way I would drive this, is if i lost a bet.
you mean the “BMW i VISION DEEz Nutz” or ” BMW i VISION DEEBeamNG”?
My question is and has been for a very long time: Why do automakers feel the need to make hybrid and (especially) EV’s look so much different from the ICE? This is a huge turn off for me personally.
This looks like a clown car.
Dan B its ready for Halloween. With the changing windscreen there will be more distracted driving.
It is a Playground Game Simulator, but BMW Electric Engineers did an Impressive Computer work in this Mock Up
Seems done from Pixar Toy Story or so… but USA would buy a lot of them
Love the Ukrainian flag color motif! SLAVA UKRAINE!