Two months after starting pre-production of the new crossover in South Korea, General Motors has just officially announced the all-new 2024 Chevy Trax in the Asian country.
The automaker introduced the all-new 2024 Chevy Trax in South Korea on January 30th during a special press conference to present the new business strategy that the South Korean subsidiary will implement starting this year, with notable changes expected to achieve profitability. In fact, this is the first time GM Korea has communicated the all-new 2024 Trax by name rather than “next-generation global product.”
“Following the outstanding success of the Chevrolet Trailblazer in Korea and around the world, our new crossover is already a huge hit in the US,” said Senior Vice President of GM and President of GM International, Shilpan Amin, in a statement. “And I am sure this [all-new Trax] will be another great success in Korea as well,” he added.
In particular, GM Korea announced that 2024 Chevy Trax will be launched “worldwide” during the first quarter of the year and confirmed that Chevrolet’s new small crossover will also go on sale in the domestic market of South Korea – the place of origin of first two generations of the nameplate. As such, the new 2024 Trax will strengthen the Bow Tie brand’s utility portfolio and improve its level of competitiveness in that country.
In May 2022, GM Authority exclusively anticipated that the new Chevy Seeker/Trax would be built in South Korea as one of future next-generation vehicles the company develops and plans to manufacture in the country. Later, we reported that GM Korea will build two global next-generation models, and that project would also include the all-new Buick Envista confirmed for North America.
GM is expected to begin series production of all-new 2024 Chevy Trax in the coming weeks at the GM Changwon plant in South Korea, which builds crossover to supply major international markets where the vehicle is launched, including North America and South Korean market. The official presentation and launch of crossover in the Asian country is also scheduled for first quarter of year.