Just a month and a half after the world debut of the all-new 2023 Chevy Montana in Brazil, General Motors has just announced that it has begun series production of the next-generation pickup in the South American country.
The automaker reported that on Monday, January 16th, production of the all-new 2023 Chevy Montana officially began at the GM São Caetano do Sul plant in Brazil, which was upgraded specifically to focus on the assembly of the first unibody compact pickup in Chevrolet‘s history. The complex is the only manufacturing site confirmed to date for the new Montana, which will supply the Brazilian market and export to other countries in the American continent.
“The New Montana is considered the most anticipated launch of 2023, both for its innovative concept and for its great market potential,” said National Sales Director of GM Brazil, Kleusner Lopes. “In addition to the inaugural batch of 2,000 units that were purchased in the pre-sale phase, we have thousands more orders registered in the Chevrolet network. We will work at an accelerated pace to be able to serve everyone in the shortest possible time,” he added.
As such, the 2023 Chevy Montana not only becomes the first non-body-on-frame compact pickup made by GM in Brazil but also worldwide. This strategy is due to the constant increase in popularity of the compact pickup segment in the largest country in South America and other countries in the region, a category that has grown more than 50 percent in recent years and already boasts the third highest volume in the Brazilian market.
In addition to announcing the production start of the model, GM confirmed that the new 2023 Chevy Montana will be available with a total of four trim levels in Brazil. This includes the previously announced range-topping LTZ and Premier trims, as well as the entry-level LS and LT that will be equipped with the same turbocharged 1.2L engine, producing 133 horsepower and 155 pound-feet of torque, but mated exclusively to a six speed manual transmission.
The all-new 2023 Chevy Montana pickup should arrive at the official Chevrolet dealer network in Brazil in mid-February, when the launch of all versions and the first deliveries of the pre-sale units are scheduled. Like the Chevy Onix and Tracker with which it shares the GEM platform, the 2023 Montana has the potential to become the new benchmark and lead sales in its segment in Brazil.