When it comes to model loyalty, a majority of customers buy a different model (nameplate) every time they purchase a new vehicle. But the GMC Sierra HD lineup bucks that trend, as most owners of Big Red’s heavy duty truck line return to buy the vehicle again.
Speaking to GM Authority Executive Editor Alex Luft, GMC marketers explained that the Sierra HD lineup enjoys the most loyal customers of all vehicles in the GMC portfolio. In fact, over 50 percent of Sierra HD owners are return customers who came back and bought another GMC heavy duty truck.
To put this statistic into perspective, the typical vehicle loyalty rate hovers in the 20 to 30 percent range, depending on model. This means that Sierra HD customers are roughly twice as loyal as average buyers.
GMC Sierra Sales Detail - Q3 2022 - USA
|Model||Q3 2022 / Q3 2021||Q3 2022||Q3 2021||YTD 2022 / YTD 2021||YTD 2022||YTD 2021|
When looking at sales numbers, the GMC Sierra HD lineup is in a good position. Sales are on rise, as GM sold 23,055 units of the heavy duty truck during Q3 2022, representing a 52.3 percent increase as compared to the same time frame the year before. During the first nine months of the year, sales rose 31.1 percent to 71,655 units.
This is promising news for GM, as the refreshed 2024 Sierra HD makes the big truck even more competitive. Set to begin production in February 2023, the refreshed 2024 Sierra HD brings all kinds of updates and changes to the exterior, interior, powertrain, capability, and even the trim hierarchy.
On the trim level side, an all-new trim level – the Denali Ultimate – joins the lineup. This new range-topping model is distinguished by Vader Chrome exterior bits, 20-inch Ultra-bright wheels, and a unique Alpine Umber interior appointment.
On the exterior, the 2024 Sierra HD range spotlights tweaks to the front fascia, including the grille and bumper, along with six new exterior colors. Meanwhile, the SLE and SLT trim levels get a unique interior treatment, while the AT4, Denali and Denali Ultimate receive a more premium interior design.
In regards to engine options, all trim levels but the Denali Ultimate are equipped as standard with the naturally aspirated 6.6L V8 L8T gasoline engine, which is rated at 401 horsepower and 464 pound-feet of torque. Standard on the Denali Ultimate and optional on the other trims is the 6.6L V8 L5P turbodiesel Duramax engine, which is now uprated at 470 horsepower and 975 pound-feet of torque.
No matter the engine choice, every heavy duty truck is equipped with the Allison-branded 10-speed automatic transmission. This 10-speed replaces the GM heavy duty six-speed gearbox used in gasoline models prior to the 2024 mid-cycle refresh. More details, like pricing, are expected closer to the start of production.