Big changes are afoot at Buick, with the Tri-Shield brand recently announcing details surrounding its transition to an all-electric portfolio, as well as a revamp for its brand identity, styling, and logo. Now, it’s possible Buick may be considering a new product that slots in above the Buick Enclave in North America.
Buick Enclave
Presently, the Buick Enclave is the biggest vehicle that Buick offers, sitting at the top of the brand’s lineup as a seven-seater, three-row, full-size crossover. Looking ahead, the Buick Enclave is poised to receive a new generation for the 2024 model year, as confirmed by GM President Mark Reuss during a presentation given at the recent GM Investor’s Day event. However, some of the wording in that presentation may suggest Buick is considering a new product that slots in above the Enclave.
“This is the flagship, the third entry in the C1 architecture, which you might not know what that is, but it’s our three-row made in Lansing,” Reuss said, referring to the Buick Enclave. “Very profitable for us, and Buick’s flagship for now in the family-type luxury SUV segment. And again, the new design language for Buick, as well as the new badging as you’ve seen here over the last few months.”
The key phrase here is this: “Buick’s flagship for now in the family-type luxury SUV segment.” Indeed, “for now” certainly suggests that Buick may be looking at offering a new product above the Enclave in terms of price and prestige. But what would something like that look like?
Buick Wildcat EV concept
For the moment, the answer is rather open-ended, with anything from a large SUV to a passenger car when it comes to a potential new Buick flagship. That said, this new product would definitely be all-electric, which means it would ride on the GM BT1 platform if it were to be a large SUV, while a passenger car model would draw inspiration from the recently debuted Buick Wildcat EV concept. The new flagship would also likely wear the Electra nameplate, given GM recently filed to trademark the Electra E1 through E9 names, per previous exclusive GM Authority coverage. It’s also worth noting that whatever this new product will be, it won’t be the next-gen Buick LaCrosse, which is reserved for the Chinese market.
Regardless, the prospect of a new Buick flagship model is certainly enticing. We’ll provide updates as they become available, but in the meantime, subscribe to GM Authority for more Buick Enclave news, Buick news, GM business news, and around-the-clock GM news coverage.
Comments
I think youi are wrong. All that he meant was Enclave is there “for now” but it, like all other Buick models, will be replaced by an Electra EV by 2030.
The US might be electric but the rest of the world will still be driving gas. Especially Africa, South America and the Middle East were gas is .10cents a gallon and they don’t give a $hit about the world.
I love my 2017 Enclave Premium. No issues great car so far. I have Buick, Ford and Toyotas in the drive way.
Very Profitable???….That Was BEFORE Any Discounts And Incentives!…Classic!
Love my enclave 230000 mile still driving like a new suv quiet smooth reliable vergin to any major repairs
I have a 08 with over 104,000 miles on it and except for the usual dings, etc. that a 14 year old vehicle gets its been great.
Sadly I was in a accident which punched out the driver’s side headlight and damage to the fender, unfortunately the repairs possibly cost more than it’s worth which is sad because it still runs great.
Nothing wrong with the Enclave if you like an Xuv. Many of us do not. How about a sedan or coupe this time? Listen to the customer!
A sedan, with real passenger room and a real trunk, all moved by a gasoline engine.
Buick has become so boring the brand ought to produce sleeping pills…😣
I wish Buick would build the Avista … and then build a second version called the GNX2, which would have the 6.2L supercharged engine in a spiced up version that would fall in the 680 hp range. They also should build the Enspire (which they probably are going to) as it looks the Buick version of the Lyriq. I just want one more kick-a$$ Buick with a high power fossil fueled engine and rear wheel drive that harkens back to the Grand National era!
I like the lambda or c1 whatever. I’ve had an Acadia in 2012 then switched to Buick since 2015. My favorite prolly was the 2015 interior and all that. 2018 design was okay. 2022.23 redesign again okay. My big thing with five kids was a minivan but one the wife would drive. Checks all those boxes. Traverse enclave were larger on space than a Tahoe Yukon escalade even up until the redesign in 2021. If they nerf it like Acadia on space I’ll be upset heh. I have a 2016 lacrosse sport touring with adaptive cruise addon flex fuel e85. They took that away prior to killing it. Wife wants me to get an envision but I just a new lacrosse that does e85 and maybe a supercharger.my 2016 with some minor tweaks on e85 is pretty fkin fast natty. Super charger would make it more of a cheap BMW without the price. Sad.
Just to add to my depressing outlook sedan wise I bought my lacrosse new. I was planning on upgrading in 2020 but that got dashed. Hell planned to upgrade the 2018 enclave in 2021 but hey chip shortage shutdowns. Now I have no path unless I go caddy and they want way too much. Odd but the seats are more comfy than my enclave and it costs more. Need someone to break out the small violin.
If you want a comfortable, fast/fun sedan, buy a Toyota Camry TRD, or a Honda Accord… you won’t be disappointed, and they’ll last forever. Make sure you get the fastest ones they produce though.
I’ve looked at Camrys and accord and had an Avalon. Cheap feeling and small. Seats were not comfortable. Last forever is a meme sadly in my experience with several Toyotas. Quality control is an issue with most makes that I’ve seen in the last two years. All makes tbh have been garbage on that front especially Ford. The accords were okay lil bit better on seats and design. Interior on Hondas is all over the place though. I should mention I got rid of that Avalon for the lacrosse. Power features comfy it ticked all the boxes. The Lexus lines are likely loads better and more in my wheel house but I ignore caddy which is priced similar. My tastes and price points are specific so I might get stuck trying a more premium brand that has a sedan or luxury one that is off lease instead of new. Lexus caddy bmw mebbe. I like my sport touring types. I also can’t own anything with turd on it lmao.