Big changes are afoot at Buick, with the Tri-Shield brand recently announcing details surrounding its transition to an all-electric portfolio, as well as a revamp for its brand identity, styling, and logo. Now, it’s possible Buick may be considering a new product that slots in above the Buick Enclave in North America.
Presently, the Buick Enclave is the biggest vehicle that Buick offers, sitting at the top of the brand’s lineup as a seven-seater, three-row, full-size crossover. Looking ahead, the Buick Enclave is poised to receive a new generation for the 2024 model year, as confirmed by GM President Mark Reuss during a presentation given at the recent GM Investor’s Day event. However, some of the wording in that presentation may suggest Buick is considering a new product that slots in above the Enclave.
“This is the flagship, the third entry in the C1 architecture, which you might not know what that is, but it’s our three-row made in Lansing,” Reuss said, referring to the Buick Enclave. “Very profitable for us, and Buick’s flagship for now in the family-type luxury SUV segment. And again, the new design language for Buick, as well as the new badging as you’ve seen here over the last few months.”
The key phrase here is this: “Buick’s flagship for now in the family-type luxury SUV segment.” Indeed, “for now” certainly suggests that Buick may be looking at offering a new product above the Enclave in terms of price and prestige. But what would something like that look like?
For the moment, the answer is rather open-ended, with anything from a large SUV to a passenger car when it comes to a potential new Buick flagship. That said, this new product would definitely be all-electric, which means it would ride on the GM BT1 platform if it were to be a large SUV, while a passenger car model would draw inspiration from the recently debuted Buick Wildcat EV concept. The new flagship would also likely wear the Electra nameplate, given GM recently filed to trademark the Electra E1 through E9 names, per previous exclusive GM Authority coverage. It’s also worth noting that whatever this new product will be, it won’t be the next-gen Buick LaCrosse, which is reserved for the Chinese market.
Regardless, the prospect of a new Buick flagship model is certainly enticing. We’ll provide updates as they become available, but in the meantime, subscribe to GM Authority for more Buick Enclave news, Buick news, GM business news, and around-the-clock GM news coverage.