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GM’s Cruise Seeking To Enter More Markets In 2023

Cruise, GM’s autonomous robotaxi service, recently announced that it will expand its coverage in the cities of Phoenix and Austin, while driver-manned Cruise Origin units have starting roaming the streets of San Francisco. In order to capitalize on its autonomous vehicle technology, GM’s Cruise has announced its intention to scale up operations to field thousands of vehicles in a larger number of markets by 2030.

In a report by Reuters, Cruise has immediate plans to expand operations to even more cities in 2023. As it currently stands, human-driven Origins have been testing on the streets of San Francisco as volume production commences in 2023, although the company asked permission from California authorities to use driverless Origin robotaxis. Up until this point, Cruise was using Chevy Bolt EV units for its testing.

To increase the appeal of the Origin, Cruise is also working to develop its delivery services. Prototypes have been spotted with locker outfitted to increase grocery carrying capacities. With the potential to be a large part of the business, Walmart has also been investing in the technology. Right now, there are currently eight stores being used for testing.

The anticipation for expansion comes as GM CEO Mary Barra indicated that General Motors will continue to invest $500 million a quarter into the self-driving technology. If Cruise Origin performs as expected, GM sees the potential for revenue of $50 billion a year by 2030.

With the recent departure of the Ford and Volkswagen jointly developed Argo AI, Cruise will have an easier time expanding with less competition.

This latest Cruise development comes on the heels of another promising event. As GM Authority reported in November, Cruise published its first safety report, which demonstrated zero Cruise-caused major incidents in the first 500,000 miles of driverless operation. In GM’s quest to expand the Cruise business, having a strong track record such as this is a huge advantage.

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As a typical Florida Man, Trey is a certified GM nutjob who's obsessed with anything and everything Corvette-related.

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Comments

  1. No thanks, I prefer a human behind the wheel on public roads.

    Reply
    1. because humans are so rational and not distracted

      Reply
      1. Your comment is exactly why AI vehicles should not be on public roads. No one can code the AI to correctly handle everything a distracted, irrational human does while driving.

        AI vehicles should only be allowed in sand-boxed, closed courses where everything is known, controlled, and there are no human drivers and/or human foot traffic.

        Then after getting these AI vehicles to operator correctly within these courses in all manner of whether conditions, then maybe trial them on public roads with human drivers and pedestrians.

        Reply
    2. This vehicles are safe so far and are very good interacting with humans and their behaviors. Let them roam amongst us. AI is learning very good, comparing to when they first came out. I believe this AVs are ready. Humas are not.

      Reply

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