General Motors is celebrating the 12th anniversary of the Cheyenne Brigade, the company’s flagship social responsibility program in Mexico that supports the most vulnerable communities in that country.
The Cheyenne Brigade has traveled more than 680,000 kilometers (422,530 miles) during its first 12 years of operating in Mexico, promoting sustainable projects, transporting construction materials, raw materials, and carrying humanitarian aid in the event of natural disasters. The GM program has benefited more than 700,000 people across 25 states of the Latin country, where it works in partnership with more than 60 non-profit institutions.
“It fills us with enthusiasm to be able to contribute to the sustainable development of the communities, for which we are very grateful to the institutions that have joined the Cheyenne Brigade so that the impact on those who need it is even greater,” said Tere Cid, Communications and Public Relations Director of GM Mexico, in a statement translated by GM Authority from Spanish. “In 2023, our commitment will continue to challenge paths and bring aid to where it is needed,” she added.
Founded in December 2010, the Cheyenne Brigade began its journey in Mexico by supporting communities and families affected by Hurricane Alex in Coahuila, transporting equipment and humanitarian aid to the cities of Monclova and Sabinas in conjunction with the Mexican Red Cross. Since then, the social responsibility initiative has earned recognition from both the public and Mexican authorities.
In 2020, the Cheyenne Brigade played an important role helping to distribute 66 percent of the almost seven million N1 and N95 masks produced at the GM Toluca plant, which were donated to public hospitals in the country to deal with the COVID-19 pandemic. Over the past 18 months, Cheyenne Brigade has expanded its reach by establishing new partnerships with more charitable organizations in Mexico.
The Cheyenne Brigade supports the most vulnerable populations that live in hard-to-reach areas and is made up exclusively of a fleet of Chevy Cheyenne pickups, a model that represents the high-end variants of the Chevy Silverado in Mexico. This year the program was bolstered with the addition of units of the new Chevy Cheyenne ZR2, Chevrolet’s flagship off-road pickup specially equipped to tackle demanding roads.
As a reminder, Chevy markets the Silverado only in the Work Truck trim level in Mexico. Meanwhile, other trim levels of the full-size truck are marketed as Cheyenne in the country.