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GM Teases Upcoming Chevy Small Car In Mexico

General Motors has just released the first official teaser for the upcoming Chevy small car as a prelude to the imminent world debut of Chevrolet‘s new entry-level vehicle in Mexico.

A couple of weeks after GM Authority reported the capture of the upcoming Chevy small car during its validation tests in the Latin country, GM’s Mexican subsidiary released a teaser video announcing the launch of the new subcompact vehicle which will compete in the Mexican automotive market’s most popular segment. In fact, the company projects that the Chevy small car will be a favorite among Mexican consumers.

“At Chevrolet, we find new roads and for this reason, we will later share details of a new vehicle that will become the favorite of Mexican customers,” said Marketing Manager for Chevrolet at GM Mexico, Wilberto del Ángel, in a statement. “Expect information very soon,” he added.

The automaker thus confirms that the upcoming Chevy small car will make its world debut in Mexico which will be the main volume market for the as-yet-unnamed next-generation vehicle. It’s a new entry-level model to the Bow Tie brand’s portfolio that will replace the aging Chevy Sail/Aveo in some selected markets in Latin America and Africa.

Known internally as project code “310C,” the upcoming Chevy small car is an all-new vehicle from the Wuling brand’s global model lineup that will be sold as a Chevrolet in some emerging markets outside of China. It’s the first model in Wuling’s new global strategy to wear the American brand’s logo, and was announced before the original Wuling model that will wear the Global Silver logo.

The upcoming Chevy small car is expected to make its world debut in the coming weeks in Mexico, where it will be available in five-door hatchback and four-door sedan body styles. Units of the model are already manufactured at the Tianjin plant of the SAIC-GM-Wuling joint venture in China, which will supply all international markets where it will be sold.

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Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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Comments

  1. Here in the US, we get nothing like this. In fact, those not wanting a breadbox CUV or SUV were shut out when Barra and company axed the Impala, Malibu, Cruz and Spark in recent years. And just like they continue to deny the US buyers an alternative to the Ford Maverick, the GM leadership remains utterly clueless. Instead, these losers give away market share to VW, BMW, Mini, Hyundai, Kia, Toyota, Honda…..do I have to name them all? God almighty in heaven, the captains of GM are steering this company right back into bankruptcy and irrelevancy with their boring lineup/

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  2. Its so sad to see Americans targeted to financially support China and Mexico while our engineering, patent development and technical capabilities erode away. Our once coveted Technical Centers do make glamorous Health Care Centers.

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  3. We need a new small Chevy to kill all these tiny Asian imports in the U.S.

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  4. Where is Harley Earl when you need him? Why doesn’t GM for once in a long time ask their customers, or better, previous customers what they are looking for in a vehicle?

    Reply
  5. Where is the Ford focus the world car, we want it here, the Germans have it why don’t we.

    Reply
  6. Look they offered a full range of cars and no one bought them.

    Why do Mexico and China get cars because they buy them .

    Even if GM offered this car here you would complain it was made in Mexico . If it was made here you would complain about the price. If it was offered here you would complain it was not larger, smaller or more powerful.

    I just marvel at the complaints here that no one ever gets that the Norrh American market has changed and GM is not going to do as they did in the past and build carts that just sit unsold.

    Reply
  7. Not sure what GM will do if a war over Taiwan happens? Pretty obvious a Cold War has begun. GM is not a global company anymore after exiting Europe, Australia, NZ, India, Russia & will be devastated if/when China implodes.
    The General would end up partnering with Honda. With so many EVs in the pipeline GM needs to sell them in a regions where they are popular like Europe. Aging demos mean little especially in the short-term so long as only a few factories are built. VW, Tesla and other OEMs aren’t letting an older population & business school theory stop them. If they did listen then China, with terribly old demos, would be toast.

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    1. There will be no industry un touched if that happens.

      We are building plants but it will be a while. GM is in a better place than many.

      What is a greater worry is pharmaceuticals Most come from China and the present admin really has not addressed this.

      Reply
  8. It looks just like my Bolt EUV. Too bad the article doesn’t give any dimensions. Maybe it’s smaller.

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  9. Hay, I just was on the comments page saying GM/Chevrolet should be producing a $10,000 basic car for the working people of America. the guys and gals who need transportation to work and back and to church on Sunday. No bull#hit, no $30,000… just a 3 or 4 cyl four door sedan/hatchback…. I don’t care, but something sensible…. Could this Mexico entry be it. And we should see it built in Mexico or even in USA at plants where workers make an honest wage for what they do and nothing more (that’s how you build and sell a $10,000 car). If you build a Silverado or Yukon, and throw on the kitchen sinks, you can charge more to the Yuppies on steroids out there.
    Tom Pinard
    PS I’ll take my 2015 Terrain Denali that cost me $15,000 some years back……

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    1. In theory, that’s a great idea. In practice, not so much.

      First, Mexico and the rest of Latin America are very different markets from the US and Canada, with very different emissions and crash safety requirements.

      What that means is that a $10K car is feasible in Latin America, but it’s not all that feasible in the US. That kind of product would be around $14-$15K, and that would be a product that very few will end up buying.

      Case in point, the Chevy Spark was that vehicle. Despite being a great product, it sold in low numbers in the US that never exceeded 40,000 units per year:
      https://gmauthority.com/blog/gm/chevrolet/spark/chevrolet-spark-sales-numbers/

      It’s very difficult to break even at that volume, let alone actually turn a profit, especially when the product being sold is a low-margin one.

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    2. Tom it is 2022 and Hitler could not build a Beetle in the most obscure country for $10,000.

      Then you need to get sone one to buy it.

      The cheap car has been tried but you saw the Yugo! You get what you pay for and it was not much.

      Sorry times have changed and you can not even buy a Side by Side for $10k.

      Reply
  10. You are right with your statistics….. the working class will continue to have to buy six year old Toyotas and Hondas that still have 100,000 miles left on them to get to work and back…..

    Reply
  11. For the first time in a long while, GM has a variety of global vehicles that are actually decent. I hope this new ‘small’ Chevrolet car is made to be durable and reliable with low cost of ownership. It should be able to endure bad roads with ease of maintenance and parts readily available worldwide which is very important. This will bode well in the long term as Chevrolet solidify its place in global markets.

    Reply

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