J.D. Power has recognized GM mobile apps as a top-performer in the recent 2022 U.S. OEM ICE App Benchmark Study.
Fielded in October of 2022, the J.D. Power 2022 U.S. OEM ICE App Benchmark Study examines apps from 32 OEM automotive brands that sell gas-powered vehicles in the U.S. The study evaluated brand apps in 12 key categories, with the most-recent 2022 study drawing survey data from over 1,000 owners who said that they have used their brand’s app.
From this data, J.D. Power then calculated a score for each app studied, based on a 1,000-point scale, with a higher score indicating higher overall customer satisfaction.
Of the 32 apps studied, the GM mobile apps were recognized as some of the best. Other top-performing mobile apps included Mercedes me connect, MySubaru, and MyINFINITI. Each of the top-performing apps performed well in all 12 evaluation categories, however, J.D. Power points out that none of the top-performing apps ranked best in class for more than half of the evaluation categories.
J.D. Power states that the results of the 2022 U.S. OEM ICE App Benchmark Study underlines the need for OEMs to work towards improving their brand-related apps in order to meet owner expectations.
“Some OEM apps are quickly implementing new functionality such as vehicle settings, advanced climate control functionality, and Phone as a Key (PaaK),” said senior manager of global automotive consulting at J.D. Power, Jason Norton. “However, many OEM apps still lack basic functionality. For example, while an app may provide users the ability to lock or unlock their vehicle remotely, the app fails to provide information on if their vehicle is locked or unlocked. The lack of current vehicle status creates an unknown for users and hinders the overall usefulness of the app.”
Among the study’s key findings was that just 16 percent of OEM ICE apps provide a PaaK feature, while advanced climate control functionality (such as cabin preconditioning) was also scarce. The study also found that dealership support continues to improve app usage, while most consumers report that they are not willing to pay for app services.