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Full-Size GM Trucks Sales Fell Short Of Ford F-Series In Q3 2022

By Vince Brown

December 20, 2022 5:42 pm

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GM full-size pickup truck sales decreased five percent to 167,778 units in the United States during the third quarter of 2022, with both of The General’s trucks powered by internal combustion engines in the red. Chevy Silverado sales fell five percent to 117,198 units, while the GMC Sierra also fell five percent to 50,169 units. As has historically been the case, GM continues to sell over twice as many Silverados as Sierras.

Meanwhile, the first-ever all-electric GMC Hummer EV pickup is a brand new entry with no historical sales data. It moved 411 units during the quarter.

Sales Numbers - Full-Size GM Trucks - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
CHEVROLET SILVERADO -4.77% 117,198 123,067 70% 70% -7.98% 381,337 414,389
GMC SIERRA -4.94% 50,169 52,774 30% 30% -11.55% 169,107 191,186
GMC HUMMER EV PICKUP * 411 * 0% 0% * 782 0
TOTAL -4.59% 167,778 175,841 -8.97% 551,226 605,575

First-ever 2023 Chevy Silverado 1500 ZR2 Bison

Chevy Silverado

Silverado sales fell 4.8 percent to 117,198 units, comprised of:

  • 63,629 units of the Silverado Light Duty (1500), down 27.9 percent
  • 51,334 units of the Silverado Heavy Duty (2500 HD and 3500 HD), up 57.7 percent
  • 2,235 units of the Silverado Medium Duty (4500 HD, 5500 HD, 6500 HD), up one percent

Chevrolet Silverado Sales Detail - Q3 2022 - USA

ModelQ3 2022 / Q3 2021Q3 2022Q3 2021YTD 2022 / YTD 2021YTD 2022YTD 2021
Total-4.8%117,198123,067-8%381,337414,389
Silverado LD-27.9%63,62988,306-21.3%233,190296,286
Silverado HD+57.7%51,33432,550+27.3%141,289110,980
Silverado MD+1.1%2,2352,211-3.7%6,8587,123

First-ever 2023 GMC Sierra 1500 AT4X AEV Edition

GMC Sierra

GMC Sierra sales decreased 4.9 percent to 50,169 units, comprised of:

  • 27,114 deliveries of the Sierra Light Duty (1500), down 28 percent
  • 23,055 deliveries of the Sierra Heavy Duty (2500 HD and 3500 HD), up 52.3 percent

GMC Sierra Sales Detail - Q3 2022 - USA

ModelQ3 2022 / Q3 2021Q3 2022Q3 2021YTD 2022 / YTD 2021YTD 2022YTD 2021
Total-4.9%50,16952,774-11.5%169,107191,186
Sierra LD-28%27,11437,637-28.6%97,452136,534
Sierra HD+52.3%23,05515,137+31.1%71,65554,652

Refreshed 2024 Chevy Silverado HD High Country

Poor sales performance of GM’s two bread-and-butter pickup truck nameplates, Silverado and Sierra, means The General fell short of outselling the Ford F-Series by less than 200 units, even when counting the Hummer EV Pickup’s 411 deliveries. Even so, GM’s entries handily outsold the Ram Pickup by nearly 50K units.

Full-Size Pickup Truck Sales - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
FORD F-SERIES -6.54% 161,498 172,799 33% 35% -14.26% 458,547 534,831
CHEVROLET SILVERADO -4.77% 117,198 123,067 24% 25% -7.98% 381,337 414,389
RAM RAM PICKUP -2.96% 118,106 121,704 24% 25% -16.49% 363,089 434,772
GMC SIERRA -4.94% 50,169 52,774 10% 11% -11.55% 169,107 191,186
TOYOTA TUNDRA +42.82% 30,203 21,148 6% 4% +14.62% 74,519 65,013
RIVIAN R1T * 4,400 * 1% 0% * 8,000 0
NISSAN TITAN -74.48% 1,275 4,996 0% 1% -45.17% 12,487 22,772
GMC HUMMER EV PICKUP * 411 * 0% 0% * 782 0
TOTAL -2.66% 483,260 496,488 -11.73% 1,467,868 1,662,963

Note that the table above includes sales of the first-ever all-electric Ford F-150 Lightning pickup in the F-150 line item. Joining the mix this time around is the Rivian R1T as a new all-electric pickup. As we reported earlier this week, the Hummer EV Pickup was outsold by the R1T 10-to-1. The R1T went on sale a full six months or so before the Hummer EV Pickup.

In any event, combining Chevy Silverado sales with GMC Sierra sales makes GM the second best-selling maker of full-size pickups in the United States, with a combined 167,778 units for a 34 percent segment share. The Ford F-Series held a similar 34 percent share with a slightly higher 167,962 units, while the Ram Pickup held a 24 percent share with 118,106 units.

In fact, sales were down for all full-size pickup trucks during the quarter except for the Toyota Tundra, which posted a 43 percent bump to 30,203 units. That was still 20K less than even the Sierra.

Refreshed 2024 Chevy Silverado HD LTZ

Looking Ahead

While sales of the Chevy Silverado and GMC Sierra were down year-over-year, this was mostly the result of availability issues rather than competitive pressures.

The refreshed light duty Silverado and Sierra both introduced their most capable off-road variants ever for the 2023 model year, with respective special editions from American Expedition Vehicles (AEV). Meanwhile, the refreshed heavy duty Silverado and Sierra models debuted during the fall of 2022. All of these models have been highly anticipated, with the refreshed models featuring an updated exterior design and an overhauled cabin while adding variants and new technology.

Refreshed 2024 GMC Sierra HD AT4

By mid-2023, GM will have launched updates to its entire pickup truck line, including full-size trucks and mid-size trucks with the all-new 2023 Chevy Colorado and next-generation 2023 GMC Canyon models, making a bid to dominate all truck markets in which it competes. In addition, The General is is taking on all comers with upcoming electric trucks to join the Hummer EV Pickup, having debuted the all-new 2024 Chevy Silverado EV and first-ever 2024 GMC Sierra EV Denali in 2022.

First-ever 2024 GMC Sierra EV Denali Edition 1

About The Numbers

Sales News

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By Vince Brown

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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