Anticipation for the upcoming Buick Envista has been building, and now, GM Authority has just confirmed that General Motors has taken another step forward toward bringing the crossover to North America by filing to trademark the Envista nameplate in the United States.
GM’s December 1st, 2022 filing is assigned serial number 97700079, and specifies that the mark will be used with automobiles, namely the upcoming Buick “crossover coupe”.
What’s notable about this trademark application is that it’s actually the second time GM has filed for the Envista nameplate.
Confirmed by GM President Mark Reuss during the November 17th, 2022 GM Investor Day event, the Envista will serve as the fourth entry in Buick’s ICE-powered North American crossover portfolio. This direction results from the departure of the Buick Encore, and the decision to not offer the three-row version of the Buick Envision, also known as the Buick Envision GX and currently sold in China as the Envision Plus.
As a reminder, the Chinese-spec Buick Envista is positioned towards the bottom of the lineup, close to that of the second-gen Buick Encore that isn’t offered in North America. There are four different trim levels available, the Enjoy, Smart, GS and GS+. The entry-level Enjoy trim level starts at 152,900 yuan (about $21,450 USD at current exchange rates), while the range-topping GS+ trim MSRPs for 178,900 yuan ($25,100 USD).
The Chinese-market Envista is powered by a turbocharged 1.5L four-cylinder engine, which develops 181 horsepower and is mated to a continuously variable automatic transmission (CVT). The North American-market Envista will likely get a different powertrain.
The Envista rides on a new variant of the VSS-F platform (vehicle set), which it shares with its corporate cousin, the all-new 2024 Chevy Trax. Notably, the Trax was recently unveiled for North America, and is sold in China as the Chevy Seeker. In fact, GM Authority exclusively reported that the Seeker would make its way to North America.