Rumors have been abound for quite some time now about GM possibly relaunching Cadillac in Australia. The automaker may, in fact, be moving in that direction, as GM has filed to trademark Cadillac Lyriq in the land down under.
GM’s November 14th, 2022 filing is assigned serial number 2314663, and specifies that the mark will be used in conjunction with “motor land vehicles, namely automobiles.”
As reported by GM Authority in July 2022, General Motors has been considering bringing EV Cadillac models to Australia and New Zealand for some time. The luxury marque likely believes that EVs will provide what’s needed to gain a foothold in the local market.
GM, however, has said that the filing is standard practice.
“It is common practice for GM to secure key trademarks globally,” a GM spokesperson was quoted as saying by Drive. “GM has several brands registered, to protect them from unapproved usage. Given the strong interest, it’s not unusual for some registrations to create excitement. But we aren’t making any announcements about Cadillac and our focus is on Chevrolet Silverado and Chevrolet Corvette.”
With that being said, we should note that GM has not filed to trademark other vehicles in its lineup, such as Escalade, XT4, XT5, XT6, or CT4. It has, however, filed to trademark CT5 and CT6, but the applications were never finalized and have instead been canceled.
Production takes place at the GM Spring Hill plant in Tennessee for North America, while the Cadillac Jinqiao plant in Shanghai assembles the electric luxury crossover for the Chinese local market. Though the Lyriq is rolling off the two lines, production has been very limited, with GM building only 1,000 Lyriqs in September at the Spring Hill facility. This will be the case until the automaker’s Ultium Cells battery plants go online, thereby enabling higher levels of EV production.