The fate of the Chevy Camaro nameplate is somewhat uncertain, with the current sixth-generation model slated to sunset in 2023 for the 2024-model-year, and no seventh-generation model currently in development. Now, however, it was recently reported that GM may be moving to leverage the Chevy Camaro name for a new all-electric sub-brand.
According to a recent report from Car and Driver, which cites an anonymous insider at GM, The General will leverage the Chevy Camaro name to create a new Camaro sub-brand “umbrella” offering a variety of all-electric models in multiple segments. Among these will be relatively familiar offerings in the form of a new coupe and convertible model with a 2+2 seating arrangement, as one might expect from the Chevy Camaro, albeit with an electric powertrain.
That said, the report goes on to mention plans to offer a few new Camaro SUVs as well. The new all-electric Chevy Camaro SUV models will have a decidedly sporty flavor to them, and will offer both a two-door body style, and a four-door body style. Finally, the report mentions that the new all-electric Chevy Camaro sub-brand will also offer a mid-price flagship sports car, which could be loosely tied to the ninth-generation C9 Corvette in terms of content, but not appearance.
Notably, these new all-electric Chevy Camaro models could be sold globally. According to the report, GM considered other standalone products, including the Chevy Silverado and Chevy Suburban, but eventually went with Camaro instead. The report also states that a new sub-brand must include three or more distinct products to qualify, at least in GM’s view.
All of this echoes similar efforts coming down the pipe for the Chevy Corvette. Per previous GM Authority coverage, GM is set to expand the Corvette brand to include several new all-electric models, including a new EV sedan and a new EV crossover. The new Corvette EV sub-bran could launch around the 2025 calendar year, and will include GM Ultium batteries and GM Ultium drive motor tech for motivation.
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Comments
Again as in the Corvette slapping a name like this on non related models is a cheap cash grab.
It also is a risk to a name with a solid name equity. One really bad model can do a lot of damage.
Come on GM you have plenty of good name you can use and should not be lazy by slapping Corvette and Camaro on everything.
You did this with Cutlass and destroyed the name and fooled no one.
Total agreement here. As you note, GM has plenty of other fabled names to choose from. If they are going to sunset the model let it rest in peace. Also not a fan of the GM’s decision to use Electra as a sub-brand for Buick. .
You know a Nomad name on the Blazer would have really worked and then use the Blazer for the Off Road Performance vehicle.
I had marketing in Collage and these folks are not using much of what we were taught.
The Electra I am not all that bad if they use it like a Denali name on the EV upscale cars. Most people today have no clue what a Electra was let along a 225 Due and a quarter.
But I am really against using names that are still active on a model on more than one model.
I would hope most people today are not that stupid to be fooled by a name plate. But then looking around. Hmmm it is grim for our future based on what I see in the public today.
“I had marketing in Collage”
This explains it…
More than some had to understand there are things you just don’t do.
Many here just have a degree in I Think.
Ford did it with Mustang and it’s been a sales success. What GM product has always been their version of the Mustang? Right, so do it with the Camaro too.
Also interesting is this mid-price new sports car mentioned above, as the Corvette is being priced out of that market. Do they still have the Soltice/Sky body dies around?
Ford claims a sales success. But not really. Now quality issues are doing great harm to a name on a vehicle that shares nothing with the Mustang car.
Kind of like what the Chrysler brand did with the LeBaron name in the 1970s and 1980s. Le Baron used to be the top-of-the-line Imperial but they slapped it on their entry level vehicle and almost every new vehicle they came out with in the 1980s.
Name equity doesn’t hold much weight these days. And as we transition out of the ICE era switch to EV changes that name equity immensely. While I agree watering down and spreading the name around is something I don’t like, it won’t do much damage but pertain to more buyers than less. I would rather they come up with cool names or reuse classics but hey, I don’t buy a vehicle for a name (as most don’t).
Just what Cadillac is doing with the SUV/CUV and calling the CT4/CT5 “luxury sedans” when they don’t have a luxury sedan in the US unless you have $300K+ for that fugly Celestiq thing. And who wants to go all electric when our power grids can’t support them? Cadillac’s own newsletter touts a charging rate of 31 miles for an hour’s charge. How can you travel with that and how much is an hour charge rate?
Keep the Camaro as a coupe and convertible. Keep the Corvette as Americas Sports Car and choose another name to destroy.
The CCP is laughing while we stupid Americans shut down our petroleum pipelines and purchase their Li-Ion batteries to propel the “latest and greatest” EV vehicles. Meanwhile, they are building dozens and dozens of coal fired power plants and are burning up petroleum more than any other nation on Earth.
Somewhere, Karl Marx is smiling.
Are you having fun yet?
You sir need to pick up Karl Marx’s book, hand it off to a person who can read and let him/her read it to you. Comments like yours only show you’re basing on what your favorite radio/TV says… clearly regurgitating what you wanted to hear with no clue about what the guy’s philosophy really was.
I have read The Communist Manifesto multiple times and actually wrote my college thesis on the topic of Marxism.
Now, go and iron your wife’s clothes.
No you didn’t. No need to lie either.
Also, wrong school on where you “wrote your thesis” too.
It’s apparent that you dropped out of highschool on the first opportunity.
Iron wife’s clothes? Was that meant as an insult, or cement that you’re an imbecile?
GM seems to be going full cycle, instead of buying new brands they are expanding current models to compete against a few competitors that do the same. I see plenty of room for failure here as they are screwing with successful nameplates.
I will likely order an SS convertible before they sunset. Probably with a manual transmission to increase its rarity.
Honestly the 2024+ Mustang GT seems like the last game in town and if you like the Camaro styling it looks like a mash of a current Camaro and Mustang. But if you must buy GM, that’s the way to go.
if the 7th gen Camaro goes BEV, I’m getting a S650 Mustang.
I would rather see the 7th gen Camaro use the Alpha2 chassis from the Cadillac CT4, and give us anther 10 years of lightweight ICE sports car. The 6th gen Camaro has amazing handling from the Cadillac ATS chassis. The one thing I don’t love about Mustangs is they use a SUV chassis that’s shared with the Ford Explorer. I heard the S650 Mustang improved their handling and steering too.
The electric Camaro is late for the electric sports car party. GM had the e-COPO running for years. The electric Camaro can cost less than a Tesla Model S Plaid or the Mustang Mach-e yet compete in performance easily.
GM has a Blazer EV that competes with the Mustang Mach E. The problem with electric cars is they weight 5000lbs minimum. Sure they have good torque to overcome the weight for straight line performance but they can’t handle turns very well. The Tesla Model S Plaid is the fastest production car on earth right now at the 1/4 mile, but it ran the Nurburgring lap 20sec slower than the Camaro ZL1…. which is like 100+ car lengths. BEVs cannot compete with ICE cars when handling matters.
I thought fossil fuel is used to make a majority of electricity??? This seems silly, to spend a fortune to transition to EV’s. Just because environmental and governments are colluding to change the economy. Without a diverse energy policy our economy is screwed, while China will benefit the US and Europe will become weaker economically. Third world countries don’t have regulations and EPA, but they want us to pay them environmental reparations? I like EV’s, but the transition could realistically take two or three decades. It isn’t possible to make a global society where everyone lives by the same set of rules, a one fits all won’t work with different cultures. Oil is the only sustainable energy source for the near future, it drives the economy. Renewable energy still has it’s problems and transporting goods around the world causes alot of pollution. Cargo ships use the dirtiest fuel ever, that is a huge problem for the global environment and nothing is being done to make it better. EV’s will be a great alternative, but it will take years. Consumers will switch when their concerns are answered, cost and range anxiety must be addressed before they replace ICE options totally.
Nice comments BB but you are wrong about the cargo ships, they are rapidly transitioning to clean fuel.
Please take a nap and sleep it off.
“rapidly transitioning to clean fuel”? Um, no. They are very slowly transitioning to clean fuel. According to the US Dept. of Energy, >97% of cargo ships still burn heavy fuel oil.
This is ~$130,000 per day/~63,000 gallons per day.
Fossil fuels are 61% of the energy production with 2/3 of that Natural gas. Nuclear is 20$ currently and that should go up and is the best source for bulk reliable and safe energy. So power production of electricity isn’t hugely dirty and only getting cleaner, the mining takes a toll though for the batteries. Hopefully they build more of these next gen Nuclear power plants and as the infrastructure grows to accommodate EV’s won’t be much of a problem for most since that is the obvious direction the industry is heading.
EXCATLY, the only way a national EV fleet would ever be practical is a resurgence of Nuclear based energy production. if we had Nuclear plants for every major city, almost all of the power issues we suffer from would be eliminated. But ya know, politics and Fweels dictate policy in the west, not common sense.
This could be interesting. I have no issue with it, i mean the Germans are doing fine doing it so why can’t america.
Its not the environment people are concerned with its the climate, two different things. We can control our environment but we cannot and will never be able to control the climate. By the way someone needs to tell the Hawaii volcano to stop going of because its putting too much CO2 in the air…..i’m kidding but this is what the greenies don’t want to talk about. It has just put more CO2 in the air than humans could possible do in 10 years.
Larry, Moe’s, Curly, and Shemp have been resurrected and are now running GM. Imbeciles.
Just because some models you have are truly successful does not mean you should make it into a subbrand. I have a belief that just because you can afford to do something does not mean you should do it. Doing a Corvette subbrand is an obvious choice over the Camaro.
I forgot to mention I currently own a new 2022 Camaro LT1 manual, my fourth Camaro since 2011. Don’t copy Ford, the Mach E used Mustang brand equity and Ford would have sold them regardless. It wasn’t necessary and using the Camaro name on a sedan or SUV will dilute the decades of model equity. If GM had built a sedan or SUV of the ICE version of the Camaro, it would have ruined it. Lumina branding used on a Chevy coupe, sedan and minivan in the 90’s is a perfect example of how not to market vehicles! Surely the marketing department can do a better job than recycling a sports car model into oblivion. I hate it that Corvette is going down that rabbit hole, bring the Saturn nameplate back as a EV? I wouldn’t buy an EV Camaro unless it was a sports coupe and that seems controversial. Cadillac, Olds and Pontiac kept playing with nameplates and they have suffered.
Since when is Car and Driver a reputable source of all these foreign vehicle brand loving publications? I’m not going to the well on this until I hear it from someone like Mark Ruess. Do you think that they’re going to have a whole car line in a sub brand? Come on people. Be a little objective!
As long as you make a great product, you won’t have to leverage model equity to sell a vehicle. Quality and value are essential, smoke and mirrors marketing is the downfall of major corporations. No excuses, it’s all about the product! Listen to consumers, not focus groups.
It was obvious to most that the Camaro name would be used on an EV. The e-Mustang is working very well and I’m starting to see more of them. This past Sunday I was at the Orlando International Auto Show. There was an e-Mustang and a F-150 Lightning. You couldn’t touch the F-150 but the E Mustang you could climb all over it. If you are over 6′ tall, you will not be able to get in it. It’s a small car, no bigger than a Corolla. It looks big because of the CUV design. The tailgate is more of a hatch of the old days but don’t tell anyone of that forbidden word. What ever GM decides to do with the Camaro name, hopefully it is a good size vehicle. Yes I know, smaller cars, less weight mean more distance on a charge but what good is it if they are small.
How about leaving the Corvette as a Z06 ZL1 and a 1,000hp Zoe’s alone. Let’s make the Camaro a. 2door coupe and 2 door convertible as a reasonably priced EV sports car if Kia can do it so can we. Also let’s refine our own oil and gas from the US and Canada screw Russia and the other countries from across the pond North America first screw China Korea keep US and Canada working I am a retired GM worker and Corvette owner
Show of hands. ..
How many here bought a Camaro cause they wanted a quiet and fuel efficient car???
Crickets.
Ok, how many here bought one cause they wanted a aggressive lookimg, light weight car?
Crickets.
Ok, another dumb move by GM. One of a thousand since I’ve been alive.
Do me a favor, when this EV fashion fascination fails and E fuels dominant. Keep the Camaro nameplate around and build a Z28 with a V8 that recs to 9,000..
The Camaro should be lightweight, yes. A Z/28 doesn’t need to rev extra high, that was just Trans Am homologation. It needs the best small-block w/stick and the track suspension (not mag-rides).
I wouldn’t hate the idea, as long as they make a 7th Gen coupe with a V8.
I’d love to see a hybrid Camaro slot in with these all-electrics, but aside from the E-Ray, GM is not interested. They are going to either sink or swim with their all electric stance.
Good to hear the nameplate will survive. Now it’s up to them to execute and build us an electric Camaro that will have us excited. And no, Camaro CUV’s, SUV’s or 4×4 off roaders don’t cut it.
PS: I want a return of a 70 Chevelle SS 454 gone all electric to counter whatever Dodge has with it’s upcoming Charger design study. Even consider a GM 442, Buick GSX and GM GTO, badge and body engineering, to go along with the Chevelle. Do it, GM.
Hey GM, how about building a Camaro that fits customer needs and wants? I think it used to be done that way and was very successful.
Damn…. This sucks. The thought of a Camaro sedan or SUV makes me cringe. I would happily accept a hybrid or downsized ICE engine, but I don’t want a BEV. 6th gen Camaros shined for being a lightweight track capable sports car with really good handling, that was what made me like Camaros over Mustangs and Challengers (which were heavy boats). Electric cars are REALLY HEAVY (5000lbs minimum)… damn it, this article completely ruined my day. I was so excited about the 7th gen Camaro, now I don’t even care anymore. Might as buy a Tesla for my next car.
Electric and Camaro should never be uttered in the same sentence. Anyone who suggests or approves of an electric Camaro should be shot.
I just hope GM will make Camaro a fully electric two door muscle car, I did not wants to see Camaro going discontinued, I love Camaro.