Big changes are afoot at General Motors as the automaker moves to transition to all-electric powertrains. Among the changes are plans to launch several new EV sub-brands, which, according to a recent report, may include a sub-brand taking leveraging the Cadillac Escalade nameplate.
Originally launched in the late ‘90s, the Cadillac Escalade is now considered an icon of the luxury SUV segment, with the latest fifth-generation model debuting for the 2021 model year. Looking ahead, however, a new report from Car and Driver indicates that GM may launch a new all-electric sub-brand under the Cadillac Escalade name.
Citing anonymous insider sources at GM, Car and Driver reports that if green-lighted, the Cadillac Escalade sub-brand may contain a variety of different vehicles hitting multiple different segments. Among these will be a new all-electric three-row crossover, which will slot in under the full-size Cadillac Escalade SUV in terms of exterior dimensions, while still seating seven passengers in the cabin. The new seven-seat crossover would line up with the upcoming, all-electric Porsche K1 three-row crossover, and could be sold in the U.S. and Chinese markets.
In addition, the new Cadillac Escalade sub-brand may introduce a new all-electric “carlike” crossover. This particular model would reportedly add a splash of off-road flair to the equation, taking on an “all-terrain” attitude for those customers who don’t mind playing with their luxury vehicle in the dirt.
Finally, the upcoming Cadillac Escalade sub-brand may also spawn a new luxury MPV, which, according to the report, may initially be sold as a Chinese-market exclusive.
All of this echoes GM’s plans for the Chevy Corvette nameplate, which, as GM Authority has covered numerous times in the past, is also set to launch as a new all-electric sub-brand in the near future, spawning GM Ultium-powered models in the sedan and crossover segments around the 2025 calendar year.
We’ll certainly keep an eye on this, so stay tuned. In the meantime, remember to subscribe to GM Authority for more Cadillac Escalade news, Cadillac news, GM electric vehicle news, GM business news, and around-the-clock GM news coverage.