Buick Encore Sales Down 13 Percent During Q3 2022

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Buick Encore sales decreased in the United States, Canada, and Mexico during the third quarter of 2022.

Buick Encore Sales - Q3 2022 - United States

In the United States, Buick Encore deliveries totaled 3,487 units in Q3 2022, a decrease of about 13 percent compared to 4,012 units sold in Q3 2021.

In the first nine months of the year, Encore sales decreased about 42 percent to 11,231 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ENCORE -13.09% 3,487 4,012 -41.71% 11,231 19,267

Buick Encore Sales - Q3 2022 - Canada

In Canada, Buick Encore deliveries totaled 155 units in Q3 2022, a decrease of about 61 percent compared to 402 units sold in Q3 2021.

In the first nine months of the year, Encore sales decreased about 72 percent to 437 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ENCORE -61.44% 155 402 -71.53% 437 1,535

Buick Encore Sales - Q3 2022 - Mexico

In Mexico, Buick Encore deliveries totaled 235 units in Q3 2022, a decrease of about 18 percent compared to 287 units sold in Q3 2021.

In the first nine months of the year, Encore sales decreased about 38 percent to 457 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ENCORE -18.12% 235 287 -38.24% 457 740

Competitive Sales Comparison (USA)

Buick Encore sales during the third quarter of 2022 place the Tri-Shield brand’s subcompact crossover in 17th place among 20 entries in the mainstream subcompact crossover segment when ranked by sales volume. The Jeep Compass took the top spot with a 14 percent drop in sales to 20,631 units, while the Honda HR-V took second place with a 47 percent slide to 19,539 units, and the VW Taos took third place with a 44 percent bump to 18,880 units. The Chevy Trailblazer (see running Chevy Trailblazer sales), the Encore’s corporate cousin from Chevy, placed fourth with a 32 percent drop to 17,388 units. The Buick Encore GX (see running Buick Encore GX sales), Encore’s fellow corporate cousin, placed 11th with a 40 percent drop to 9,825 units. The Chevy Trax (see running Chevy Trax sales), the Encore’s other corporate cousin from Chevy and Gamma platform mate, placed 15th with a one percent bump to 6,329 units, while the Buick Encore placed 17th with a 13 percent slide to 3,487 units.

Note that Buick fields two entries in this segment, the Encore and Encore GX. The two crossovers are mechanically not related despite carrying the same base name. The “regular” Encore is Buick’s smallest crossover, slotting below the Encore GX.

Sales Numbers - Mainstream Subcompact Crossovers - Q3 2022 - United States

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
JEEP COMPASS -13.59% 20,631 23,875 10% 9% +15.40% 66,966 58,029
HONDA HR-V -47.13% 19,539 36,957 9% 14% -12.19% 92,555 105,398
VOLKSWAGEN TAOS +44.08% 18,880 13,104 9% 5% +159.57% 46,835 18,043
CHEVROLET TRAILBLAZER -31.89% 17,388 25,531 8% 10% -43.26% 41,932 73,898
KIA SOUL -21.92% 16,837 21,565 8% 8% -26.35% 44,445 60,345
MAZDA CX-30 +15.40% 15,660 13,570 8% 5% -21.25% 37,387 47,474
TOYOTA COROLLA CROSS * 15,206 * 7% 0% * 37,521 0
HYUNDAI KONA -35.32% 12,893 19,932 6% 8% -35.60% 45,680 70,928
KIA SELTOS +22.12% 12,416 10,167 6% 4% -24.01% 32,182 42,352
NISSAN KICKS -49.36% 10,520 20,773 5% 8% -30.30% 45,120 64,735
BUICK ENCORE GX -40.45% 9,825 16,500 5% 6% -60.29% 24,296 61,179
FORD ECOSPORT +0.88% 8,262 8,190 4% 3% -24.09% 26,186 34,494
HYUNDAI VENUE -4.84% 6,954 7,308 3% 3% -12.31% 19,605 22,358
JEEP RENEGADE -38.83% 6,523 10,663 3% 4% -43.33% 23,776 41,957
CHEVROLET TRAX +1.12% 6,329 6,259 3% 2% -47.02% 21,882 41,306
MITSUBISHI OUTLANDER SPORT -21.48% 3,721 4,739 2% 2% -57.12% 12,317 28,722
BUICK ENCORE -13.09% 3,487 4,012 2% 2% -41.71% 11,231 19,267
TOYOTA C-HR -84.48% 1,233 7,945 1% 3% -68.16% 10,313 32,388
KIA NIRO -85.59% 1,045 7,254 1% 3% -1.89% 18,711 19,071
FIAT 500X -42.63% 179 312 0% 0% -22.76% 757 980
TOTAL -19.77% 207,528 258,656 -21.74% 659,697 842,924

From a segment share standpoint, the Encore held a mere two percent share. The Compass earned a 10 percent share, up one percentage point, while the HR-V posted a nine percent share, down five percentage points. The Taos also held a nine percent share, but up four percentage points. The other GM models in the segment fared as follows: Trailblazer posted an eight percent share, down two percentage points; Encore GX earned a five percent share, down one percentage point; and Trax held a three percent share, up one percentage point.

The four GM vehicles in the mainstream subcompact crossover segment, the Buick Encore and Encore GX along with the Chevy Trax and Trailblazer, accounted for a cumulative 37,029 deliveries. That was good for an 18 percent segment share, putting The General in second place in the segment from an overall volume standpoint.

Sales Numbers - GM Mainstream Subcompact Crossovers - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
CHEVROLET TRAX +1.12% 6,329 6,259 -47.02% 21,882 41,306
CHEVROLET TRAILBLAZER -31.89% 17,388 25,531 -43.26% 41,932 73,898
BUICK ENCORE -13.09% 3,487 4,012 -41.71% 11,231 19,267
BUICK ENCORE GX -40.45% 9,825 16,500 -60.29% 24,296 61,179
TOTAL -29.20% 37,029 52,302 -49.23% 99,341 195,650

By comparison, the three Stellantis rivals – the Jeep Compass, Jeep Renegade, and Fiat 500X – accounted for a cumulative 27,333 deliveries for a combined 13 percent segment share for third place overall.

Sales Numbers - Stellantis Mainstream Subcompact Crossovers - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
JEEP COMPASS -13.59% 20,631 23,875 +15.40% 66,966 58,029
JEEP RENEGADE -38.83% 6,523 10,663 -43.33% 23,776 41,957
FIAT 500X -42.63% 179 312 -22.76% 757 980
TOTAL -21.57% 27,333 34,850 -9.38% 91,499 100,966

Toyota’s newest model, the Corolla Cross, joined the mainstream B-crossover segment earlier this year to replace the C-HR, which has performed poorly from a sales volume standpoint in the U.S. market. In fact, the Corolla Cross outsold the C-HR over 12-fold this quarter. Toyota saw a combined 16,439 sales for an eight percent segment share.

Sales Numbers - Toyota Mainstream Subcompact Crossovers - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
TOYOTA COROLLA CROSS * 15,206 * * 37,521 0
TOYOTA C-HR -84.48% 1,233 7,945 -68.16% 10,313 32,388
TOTAL +106.91% 16,439 7,945 +47.69% 47,834 32,388

Meanwhile, Hyundai – with the the Kona and Venue, and Kia – with the Seltos, Niro, and Soul, saw a cumulative 50,145 deliveries, which account for a combined 24 percent segment share for a solid first place finish.

Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (With Soul) - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
KIA SOUL -21.92% 16,837 21,565 -26.35% 44,445 60,345
KIA SELTOS +22.12% 12,416 10,167 -24.01% 32,182 42,352
KIA NIRO -85.59% 1,045 7,254 -1.89% 18,711 19,071
HYUNDAI KONA -35.32% 12,893 19,932 -35.60% 45,680 70,928
HYUNDAI VENUE -4.84% 6,954 7,308 -12.31% 19,605 22,358
TOTAL -24.28% 50,145 66,226 -25.31% 160,623 215,054

However, a strong argument can be made that the Kia Soul is not part of the segment in question, but rather competes one segment below based on its size and price point. Removing the Soul from the Hyundai-Kia total nets 33,308 deliveries for a combined 16 percent segment share, placing the Hyundai-Kia conglomerate to second place behind GM at first under this scenario.

Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (Without Soul) - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
KIA SELTOS +22.12% 12,416 10,167 -24.01% 32,182 42,352
KIA NIRO -85.59% 1,045 7,254 -1.89% 18,711 19,071
HYUNDAI KONA -35.32% 12,893 19,932 -35.60% 45,680 70,928
HYUNDAI VENUE -4.84% 6,954 7,308 -12.31% 19,605 22,358
TOTAL -25.42% 33,308 44,661 -24.91% 116,178 154,709

The mainstream subcompact crossover segment contracted 20 percent to 207,528 units during Q3 2022, meaning Encore sales underperformed the segment average year-over-year.

The GM Authority Take

Sales of the Buick Encore have been up and down over the past year, as the Encore will be dropped after the 2022 model year.

The Encore will be indirectly replaced by the first-ever Buick Envista that will launch in the U.S. in the first half of the 2023 calendar year as a 2024 model-year vehicle.

First-ever 2024 Buick Envista

In June, GM announced that Buick will offer a full-EV portfolio by 2030, and the Tri-Shield brand’s first electric vehicle is slated to arrive in 2024 in North America. While Buick prepares for an all-electric future, the marque still has new ICE-powered crossover models coming to market.

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    1 Comment

    1. Carl Bailey says:
      February 6, 2023 at 1:32 pm

      The real reason Encore sales nose dived is the only the Preferred trim level is offered, whereas the Encore GX has 3 trim levels and updated safety equipment. The Encore had a 10 year run with an update in 2017. How do I know? I own a 2017 Encore Preferred 2.

      Reply

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