The all-new 2023 Chevy Montana just made its world debut in Brazil and has already made a splash with potential customers, as reservations of Chevrolet‘s compact pickup were all spoken for the same day its pre-sale order period launched in the Brazilian market.
GM’s Brazilian subsidiary announced that the initial pre-sale batch of 2,000 units of the all-new 2023 Chevy Montana sold out during the evening of Thursday, December 1st, the same day the new model was launched during a special broadcast on Chevrolet Brazil’s official YouTube channel. That day, the manufacturer opened the order book for the two range-topping variants of the new Montana, and had to close it shortly after.
Notably, the pre-sale success of the all-new Chevy Montana in Brazil demonstrates high customer interest and confirms that the model will be a major player in the fastest-growing segment of the Brazilian automotive market. In fact, the new 2023 Montana will be the Bow Tie brand’s most important and strategic launch next year, both in that country and throughout South America.
The 2,000 pre-sale units of the new 2023 Chevy Montana in Brazil consist of the LTZ and Premier trim levels, reserved for an initial deposit of 2,000 reais or about $390 USD at current exchange rates. According to the company itself, the lot included 1,200 Montana Premier and 800 LTZ units equipped with the Multi-Flex cargo bed organizer – which will be offered as an optional accessory and will be exclusive to the pickup.
With the entire pre-sale batch sold out, GM Brazil’s communications department announced that it began registering customers interested in the 2023 Chevy Montana through the dealer network and its digital sales channels. “Chevrolet informs that, from now on, it will accept requests from those interested in new Montana through more than 550 dealerships spread across Brazil and their digital service channels,” the company said in a press release.
The all-new 2023 Chevy Montana will be available for sale at official dealerships in Brazil starting in February next year, when the full trim level lineup will be released, which also includes the yet-to-be-released base and LT variants. Production of the new Montana will start imminently at the GM São Caetano do Sul plant to supply Brazil and other countries in the American continent.
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Comments
there is indeed much very rich people in world..
This is very much an indication of a missed opportunity in the US. A very good looking and very versatile small pickup would sell well here, look at the Maverick! But it’s not electrical so kiss more lost business goodbye.
Tommy G…..It Is The GM WAY!!!
Does the US really want a Chevrolet Ridgeline?
I really do not know why guys here insist, but this mid size truck was made only for GM Brasil in Brasil. Forget USA… You Guys have to know GM and GMB are different companies. General Motors do not understand really General Motors do Brasil as a General Motors part. USA only wants the Brazilian Budget, but Strategies are totally different. When in Brasil continues to have Combustion Engines, in USA is over… GM USA is only EV EV EV EV EV .. forget this car there for sure never goes
GG….Honestly, Exactly What Vehicle In Size, Price And Looks Has Replaced The Ridgeline.
The Maverick has averaged sales numbers of 15,000 per quarter, and dropping rapidly. Hardly a success.
The Maverick sales are entirely limited by production. There are still guys waiting for their trucks from a year ago.
They opened up orders for 2023 in October and sold out the entire year in a week.
The interest being shown in Brazil is proof positive that this vehicle would sell in droves here in the North American market. Hope GM wakes up and sends this little beast here. It would be hugely successful. Truth be told, I’d buy one, as it’s exactly what I’m looking for and don’t wanna entertain the Maverick or Santa Cruz being a pretty die hard GM guy.
Comparing sales in one part of the world to another is ludicrous. That thing would be a total flop, just like the Maverick. Ford will have to drop that within the next two years unless the sales suddenly change.
Hey Ted, I’ll bet you’re fun at parties. Sighhh
They’re on pace for 75k sales, hardly a flop and needing to get cancelled in two years. Some months have been north of 9k sales a month, so it is doing well and has even more potential. we can’t judge anything based on currently supply chain and production issues, so 75k a year in this climate is quite good, we have to wait until normalcy returns to see how it really performs.
Gm bringing a competitor here while nice might saturate the market and not drum up the same 75-100k of sales a year. So if Ford gets a smaller piece of the pie and GM gets a similar piece it won’t do either any good. That is why bringing a Bronco/Wrangler competitor is a bad idea, it just doesn’t sell enough in a niche market and it is already saturated with the Bronco being added . That (the Bronco) sells around 100k currently being a brand new unique offering, that will taper off in the next couple of years when people realize how bad of a DD it really is when they don’t use it off road and sales will settle probably closer to half the current sales. Time will tell, moves need to be strategic in this day in age.
David ,I too believe that the ( little truck) ,not med size ,It is the size of first S10, Would sale well here in USA ! The Montana would need a few additions like bigger 4cylinder engine with more power , close to the Mavericks and 4X4 option plus at list 1200 to 2000 towing ! My wife currently drives a Chevy LT Trax 4wheel drive , So with improvements I listed , I would trade the Trax for a new Montana !!
Cool lil ute . it could sale in the us very well under $25k Like to see a smaller cab and a 6 ‘ or a fold down rear seat mid gate to get 6 ‘
Here is what would happen.
They bring it here. It would be imported so a number of you will complain and not buy. Then it will have a 3 cylinder and you will complain and not buy. Then it will have a too small bed and you will complain and not buy. The it will be over $19,000 and you will complain and not buy.
Seeing 2000 orders in Brazil and then saying proof positive it would sell in droves here is asinine.
Look at the number sold of the Ridgeline, Santa Cruz and Maverick and it is a good chance all three combined will not sell over 100K units combined this year and that is not good. Especially with a lower dollar vehicles like this that should sell 100K units each and more.
Then some of you want to add midgates that add weight and more expense and then you would complain it is slow and even more expensive.
To this point these trucks have nor sucked up a ton of sales and with more coming will they just split what is there or add more. Likely split.
GM has this truck and if the market really begins to grow they can bring it here but till then there is no sure thing here and it could be money used on areas of more profit.
It is not all about dominating everything. It is about making money and the best return on investment.
GM went broke as number one once already.
C8.R is right there. First thing off the Montana is on a GEM platform, so its never coming to the US. This little pickup has a lot of compromises already and to make it NA compliant will add even more compromises. A engineered for and designed for NA market Chevy LUV unibody pickup is what would be the right thing, not the Montana.
The little Chevy LUV was never a unibody Pickup > I bought one when they first, sold here , Mine was long 7′ bed 4 speed stick body on frame !
A new generation small LUV pickup as I imagined will have to be unibody to save on development costs which means it would have to share platform with existing compact GM crossover vehicles.
Glad to see the success. Sure glad I was able to get a Santa Cruz because the layout is just what I wanted.
I guess Montana would do very well in South Africa, attractive looks and practical load bed, sure winner just like the previous Opel/Chevrolet Ute, that held it’s top sales position for few years in South Africa. Then it was replaced by an ugly Brazilian version that lost it’s position to Nissan NP series. So maybe this time the choice of smaller pick-up from same country is now deign mature. Fortunately in South Africa, even huge guys don’t mind squeezing themselves in anything small as long as they feel part of the trend game.
can anyone explain why we don’t get this in the States? Is it the stupid “chicken tax” or more like marketing people deciding what we don’t want here. if you don’t know what the chicken tax is you should Google it.
can anyone explain why we don’t get this in the States? Is it the stupid “chicken tax” or more like marketing people deciding what we don’t want. if you don’t know what the chicken tax is you should Google it.