All-New Buick Electra E5 EV Makes World Debut In China21
Just a month after the fully electric crossover leaked in China, the all-new Buick Electra E5 has just made its world debut in the Asian country as the first member of the brand’s new global family of zero-emission vehicles.
The all-new Buick Electra E5 is Buick’s first all-electric model based on General Motors’ Ultium architecture comprised of the Ultium Battery package and Ultium Drive propulsion technology, created to lead the Tri-Shield brand’s transition into a new era of mobility. In addition to the powertrain, the Electra E5 introduces the upcoming EV design language, new nomenclature and cutting-edge technological solutions.
“The Electra E5 is the first of an all-new portfolio of Buick EVs in China that will set the benchmark across mainstream EV segments,” said General Director of Buick Sales and Marketing at SAIC-GM, Cesar Toledo. “It fully embodies the brand’s ongoing transformation through its innovative spirit and adoption of the latest industry innovations, including the Ultium platform, all-new Virtual Cockpit System and enhanced Super Cruise driver assist technology, which customers will appreciate,” he added.
Positioned smack dab in the middle of the upcoming Electra family as a compact to midsize crossover, the all-new Buick Electra E5 uses the same variant of the BEV3 platform debuted by the all-new 2024 Chevy Equinox EV, with a 116.3-inch wheelbase that supports a body slightly larger than Chevrolet‘s crossover. As such, the Electra E5 measures 192.6 inches long, 75 inches wide, and 66.2 inches tall.
Aesthetically, the Buick Electra E5 embraces the new Pure Design philosophy introduced by the Electra-X Concept, with clean lines and sculpted body shapes that give it a unique blend of elegance and sportiness. Highlights include a new face Buick corporate identity up front, redefining the flying wing lighting signature with split headlamp clusters, along with a massive trapezoidal grille with a parametric pattern and a shark-nose shape that supports the new logo.
The new Buick Electra E5’s side profile shows a dynamic stance and muscular rear fenders where a unique molding extends the line of the windows along the D-pillar. The taillights are connected horizontally with highly distinctive wing-shaped LED lighting that enhances the feeling of refinement. Additionally, the center stop light in the spoiler echoes the new Buick logo.
Full specifications of the all-new Buick Electra E5 crossover – including powertrain, performance, estimated battery pack size, range and interior design – will be revealed in the coming days during an official unveiling event in China. As we’ve previously reported, the new Electra E5 is also expected to launch in North America as the brand’s first zero-emissions model in the region.
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I’ve gotta see it in person and see what the interior looks like.
Yeah I think I need to see it in person. It’s a clean design but the front looks like the current Jeep Cherokee to me.
why this extension on D Pillar ? in what sense ? seems unnecessary
Who Cares about the D pillar Extension. Dude, you are bored.
I absolutely hate the new Buick design. It looks like a KIA and Toyota. No American styling at all. Im really sad about this look.
I wouldn’t say I hate it but, yeah, theres no American styling here
Dude, you are bored too kkkkkk it is for china not for you neither me
Looks good. Very clean looking. Interested in whether this will be FWD based or RWD based.
I’d guess the interior will be quite similar in design to the updated Encore GX. Maybe with an interior that’s a bit more upscale to differentiate it from Chevy’s.
The center high mounted brake lamps sound interesting. Something no other auto maker has done and should provide an opportunity to set Buick apart.
Anxious to hear more details about it.
Maybe both fwd AND rwd, like the Blazer EV. They certainly gave it RWD proportions. 👍
This vehicle looks 100% Toyota! I understand Toyota sells well, Buick is looking for a new identity, but, if you’re going to copy cat, at least take from Mazda. Envision is beautiful and should be the brand’s benchmark anyway!
The flying wing lighting signature was the best thing about Buick and this new effort looks wrong.
Buick can be profitable selling small numbers of Chinese imports but, since the brand has real potential sitting beside GMC, a real effort should be made.
The rumor is this is basically a Luxury version of the Nox
But who really knows.
I’m thinking it’s not that simple. Proportions are totally different. Specifically, the dash-to-axle ratio.
The front may not be exactly like the new LaCrosse they just did the article about last week, but they are similar for sure. So my though is why doesn’t it look as bad on this one? Then it hit me. The more blocky front end looks out of place on a sedan where this box (SUV) allows the blocky front to look better. Still not Buick level in my mind, but it looks better here. Then I had to take a few moments to look at those pics again to see why I actually like this more than others, including the refreshed Encore GX. Then it hit me a second time. This has all painted molding instead of the hideous black plastic all over the bottom and around the wheels.
UPDATE: I went back and clicked on the LaCrosse article and looked hard at that front end. It has very little in common with this. I’m not really interested in an SUV, but this one I would buy.
And did you notice the painted wheel arches… Like those too! (‘ )
Robert: Yes, I did end up figuring that out as I looked more at the pics. At first I didn’t realize it, but could tell something looked better on it. Then it hit me and it made sense why I like this one better. Funny, the other night a commercial for Lexus came on the TV. Of course they were showing the RX (SUV). At the end of the commercial, they had 3 different RX’s sitting there and all of them had fully painted moldings.
I don’t care if they (auto world) want to offer those black non-pained moldings to people who may want it. But when it’s the only way to get a vehicle, that’s just not cool. Give buyers the choice
GM must be saving a bunch of money on having to pay one designer to work on both the Buick and Chevy SUVs, their front ends looks pretty the same. No character line what so ever, sad……..
Well … it is Ev … so.. between this and GMB Montana, stay with Montana. If 3 cylinders E85 Ethanol even better, but not EV
Go back to a real luxurious car of the 60s and 70s . The Electra 225
GM needs to make their upcoming EV’s capable of charging at bare minimum 250kW
150 kW and 190kW is just not good enough…..190kW is ok but not where it needs to be!!!
That is my only gripe so far with the EV’s GM has shown off of the Ultium Platform…..besided the Full Size Trucks they have shown.
This Buick looks decent. Nice clean design but very tame looking.
I will withhold final judgement as the rumor is the interior will be very modern and Tech Heavy.
I surprisingly don’t hate it. Earlier pictures I saw made it look much worse, not sure if it was the color or some other details, but this looks okay. The one thing I still don’t care for though is the shark nose treatment on the front bumper. On the Encore refresh it looks too much like the last Ford Escape…and I can’t unsee it now. Otherwise, the side and rear are rather clean and sporty.
Nothing even remotely unique about that design. It’s handsome but nothing special.
And they’ll probably try to throw it together in China. So culture of deception a design that will blend in. This is an also ran at best unless they can break the 400 mile range mark.
THAT would make headlines. The 400 mile range milestone can’t be ignored even by the EV skeptics.