Since the COVID-19 pandemic boarded up many Americans for a number of months (or longer), overlanding and off-roading in general appear to be seeing even more interest than before. In an attempt to not miss out on the trend, GM’s long-standing, Toyota, revealed a Tundra Trailhunter Concept at SEMA 2022, teasing a potential new line of off-roading trucks and SUVs.
The Tundra Trailhunter concept that was on display at SEMA featured a Trailhunter-specific suspension, skid plates, roof rack, bumpers, lighting, refrigerator and rooftop tent, all designed specifically for overlanding applications.
Toyota is looking to go further than just one concept and offer many different purpose-built trucks and SUVs under the new Trailhunter name. Intended for outdoor enthusiasts who want off-the-grid expeditions, these off-roading vessels will be designed and built in-house, as well as highly capable and able to handle any challenges it may face with ease.
As part of the forthcoming Trailhunter brand, enthusiasts and owners can expect a wide array of future products intended to deliver more versatility and protection for their Trailhunter model, along with load-bearing performance and storage functionality for their equipment, recovery gear and base camp necessities.
“Trailhunter trucks will come straight from the factory equipped to meet the needs of overlanding enthusiasts,” said group vice president of Toyota Division Marketing Lisa Materazzo. “These trucks will be developed in-house by our engineering teams and will be the most capable OEM overlanding solutions designed to meet Toyota’s legendary quality, durability and reliability standards.”
It’s important to note that this Tundra Trailhunter is only a concept as of this writing, and Toyota has yet to announce or introduce any production-intent vehicle, part, accessory, or otherwise.
However, if this concept were to come to fruition, it would compete squarely with the all-new 2023 Chevy Silverado ZR2 Bison. The Chevy Silverado Bison has many upgrades from its already-capable ZR2 brethren, including underbody protection and other unique body components, heavy duty recovery points, integrated step pads, an available winch accessory, steel rocker protection, and exclusive gloss-black 18-inch AEV wheels wrapped in 33-inch Goodyear Wrangler Territory MT tires.
These upgrades are further complemented with a high front approach angle (32.5 degrees) and high departure angle (23.4 degrees), enabling the Chevy Silverado ZR2 Bison to traverse extremely difficult terrain.
It’ll be interesting to see how this nascent but growing overlanding market plays out among these automakers in the future.