The all-new 2024 Chevy Trax has just entered its pre-production phase in South Korea, the home country of the first two generations of Chevrolet‘s global entry-level crossover.
General Motors has announced that it has begun pilot production of its all-new next-generation global crossover at the GM Changwon plant in South Korea, still without explicitly revealing that it is the 2024 Chevy Trax announced last month in North America. The company’s top South Korean leadership visited the Changwon complex to ensure the 2024 Trax meets world-class quality levels for a successful launch in early 2023.
“GM puts customers at the center of everything we do, and we don’t compromise the quality of the vehicle with anything else,” said President and CEO of GM Korea, Roberto Rempel. “With our massive investment, our goal is to achieve world-class quality for the next-generation global vehicle to be produced at the Changwon plant, which brings together GM’s cutting-edge facilities and technologies. This will provide consumers with the world class vehicle they expect from an authentic American brand,” he added.
The pre-production start of the 2024 Chevy Trax in South Korea represents a final check to ensure defect-free manufacturing of the global vehicle at the facility, ensuring the company is delivering a high level of quality before production of export units begins. The second-generation Trax will further expand the brand’s utility portfolio and will primarily target the three North American countries.
In early May, GM Authority first exclusively previewed that the all-new Chevy Seeker/Trax would be built in South Korea as one of the future next-generation vehicles the company is developing and plans to produce in the country. And last month, we reported that GM will build two global next-generation models in the Asian country, which would also include the newly confirmed all-new Buick Envista for North America.
The all-new 2024 Chevy Trax is scheduled to go on sale in the United States and Canada during the spring of next year, but the vehicle is also expected to be introduced locally to the South Korean market in 2023. As such, production of the new 2024 Trax required a massive investment of KRW 900 billion (about USD 678 million at current exchange rates) in the Changwon plant, which will supply the American market and other countries around the world.
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Comments
As a result, the Korean factory has now become a place where only small crossover is made.
So, if we destroy it that will end this insanity?
No, people will just buy a different small crossover.
“The pre-production start of the 2024 Chevy Trax in South Korea represents a final check to ensure defect-free manufacturing of the global vehicle at the facility…”
What is the over/under for number of recalls issued during the first year of production?
Needs more “grill”. Since Design appears to have just given up, they should end it all with a Chevy Grill, an empty maw of just plastic honeycomb and headlamps. Go upscale with a piano black front maw and they can call it the Chevy Grill Black Hole DeathStar SS.
GM has about given up on the idea of selling sports and pizazz to the customer in this never ending parade of CUV’s and SUV refrigerator appliances on wheels. It really wasn’t that long ago that they were putting 5.3 small blocks in the Impala and calling it the Impala SS, nor was it too long ago that the Sonic had a turbo motor in it’s RS package, a two letter designator that goes back to the 1968 Camaro RS; the poor man’s Super Sport. You could see the pricing strategy here; “Sell ’em the Sonic RS so they’ll be interested in moving up to the Camaro RS or Impala SS, should their family expand. Who knew in the early 80’s when the S-10 Blazer was released, starting this small sized SUV craze, that we’d arrive here, with these anonymous appliances on wheels without soul?
Congrats GM …. it looks like a Hyundai Santa Fe ! I happen to like Hyundai, and it seems Hyundai can get vehicles to their dealers on almost a regular basis. GM, Ford, Etc always play the same broken record, 4 to 6 months … Hyundai if there is one in their system … 4 to 6 days. I know as we are thinking about a Hyundai.
And there goes more real ‘authentic’ American, dollar paying jobs ! And what about G.M’s. deal with “communist ” China ? Funding our enemies just to make profit for the elite and our government does nothing about it ! Can anyone say “NEW WORLD ORDER”. you’ll own nothing and love it……you get screwed and love it….you get nuked and….THE END
Nothing went anywhere. They’ve been building the Trax in South Korea for years.
Imagine how the Koreans feel about GM owning one of their car companies?
Most Koreans think GM is preparing to withdraw its business from Korea.
It’s too bad they couldn’t see fit to give the thing AWD.
GM spent a fortune on Plant Zero which is the amount of business they will get making things sourced in Communist China. How about filing for bankruptcy and selling the company to Americans who want to build up the country.
Will never buy another car from GM
This is a foot longer than the original and no AWD.
Two reasons why I will not buy another one