The GMC Sierra EV introduces a fresh all-electric take on the popular pickup nameplate, offering up GM Ultium battery tech and GM Ultium drive motor tech wrapped together in a dedicated EV platform and design. One of the most noteworthy aspects of the new design are the extended “sideburn” body bits running down the outer corners of the fascia, which has us asking – is the look a hit, or a miss?
For those readers who may be unaware, GM has some history when it comes to the sideburn styling motif. GM fans will no doubt recall the sideburns that adorned the front fascia of the ICE-powered, T1-based Chevy Silverado 1500, which were designed to act as air curtains and smooth the pickup’s aerodynamics by redirecting oncoming air around the front wheels and wheel wells, reducing drag and increasing fuel efficiency.
While effective in providing aero benefits, the Silverado’s sideburns were heavily criticized by fans – so much so, in fact, Chevy ended up changing the design for the 2022.5-model-year refresh, eliminating the feature outright.
Now, however, it looks as though the design has returned with the GMC Sierra EV. Following the debut of the 2024 GMC Sierra EV Denali late last month, the new all-electric pickup looks to incorporate long, vertical styling elements that run down the outer edges of the front fascia, once again creating a familiar sideburns effect.
Of course, the GMC Sierra EV looks quite a bit different than the pre-refresh Chevy Silverado 1500, but even so, there’s something to be said about that vertical styling element. The real question is – does it work on the GMC Sierra EV, at least visually?
For some, the answer may be yes. The front fascia on the GMC Sierra EV is completely new, and incorporates a new lighting layout with L-shaped daytime running light signatures and horizontal lighting strakes, plus headlamps that are placed lower in the bumper to provide the primary forward-facing illumination. The grille is also blocked off for added aero efficiency.
Still, the vertical design elements may continue to be something of a turnoff for some fans. But we want to know your thoughts, so make sure to vote in the poll below, and remember to subscribe to GM Authority for more GMC Sierra news, GMC news, GM electric vehicle news, and around-the-clock GM news coverage.