GM is working on the next-generation Buick LaCrosse sedan for the Chinese market, as confirmed by recent statements made by GM President Mark Reuss.
During a presentation given at the recent GM Investor Day event, Reuss addressed several future GM product plans, including plans for the Buick LaCrosse, stating that the LaCrosse “is China only as well.”
“This is a very high-volume market. It also previews the Wildcat styling we saw on the show car for the future of Buick designs,” Reuss said, referencing the Buick Wildcat EV concept which debuted this past June.
Reuss’ statements corroborate a previous GM Authority report published in early September, which includes spy photos of the next-generation Buick LaCrosse undergoing real-world testing as a camouflaged prototype. Notably, although the next-gen Buick LaCrosse won’t be sold in North America, the prototype model featured previously was spied testing on public roads in Michigan.
The Buick LaCrosse was discontinued for the U.S. market after the 2019 model year following GM’s global restructuring effort. That said, the sedan is still sold in China, recently receiving a facelift for the 2019 model year. The LaCrosse is offered as a full-size sedan model, with the next-gen vehicle set to introduce a redesigned fascia that includes new boomerang-shaped headlight clusters in line with the latest Buick styling cues, also seen on the all-new, Chinese-exclusive Buick GL8 Century MPV.
Further styling changes will be found in the profile, where the next-gen Buick LaCrosse will show off a fastback-esque silhouette and low-profile roofline that gently slopes into the trunk. The taillights will also be revised with the upcoming next-gen overhaul.
The next-generation Buick LaCrosse is scheduled to debut sometime during the 2023 calendar year.
During the recent GM Investor Day presentation, GM President Reuss also confirmed the forthcoming arrival of the all-new Buick Electra E5 crossover and all-new Buick Electra E4 crossover, both of which are set to debut as Chinese-exclusive products.
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Comments
Miss the nice Buick sedans. I had many over the years (no particular order): Skylarks, Centurys, Regal. The last one I had was a 2007 LaCrosse CX. Shortly after leasing it, I drove it from IL to FL to visit my parents and give them a ride back to IL. After that, they ordered a 2007 CXL. After dad passed, mom continued driving that beautiful car for several years until she had an accident. I tried to have her buy a new Chevy Sonic that was smaller and would have been a great car for her, but she decided on a very low miles used 2010 LaCrosse. She drove that till she passed. They were all such great cars. Smooth, quiet, great MPG, high quality, and attractive. In all the Buick’s my family and I have owned, never once was there any issues outside the 1985 Park Avenue transmission on my parents first Buick. That was replaced under warranty, and they kept buying Buicks to the end.
So you haven’t bought a Buick sedan in over 15 years and wonder why Buick no longer provides sedan options in the US? You talk big but didn’t ever spend the money on the best Buick sedans that GM made. No wonder they only produce CUVs
GMC Fan: You sure don’t like me do you? Don’t care BTW.
Anyhow, I purchased Buick sedans when they were making cars that I liked and/or could afford. I’ve also had numerous used Buick sedans (as recently as last year). Now that I’m in a better financial place where I could afford a nicer Buick sedan, they don’t make them.
But seriously. You really need something more to do than troll me. I feel kind of bad for you.
@ Dan B
Just ignore him everyone knows he’s just a troll.
If all these web pissers had really bought the cars they said they would buy we would still have sedans, coupes, hatches, wagons etc.
But they say build it but then the cars never sell.
Buick gave you 3 great sedans and even a wagon but none of you really bought one.
I know someone who has a Buick Lacrosse. It’s a 2017 model and he loves it. Sadly, it’s coming up to 6 years old now. He hasn’t looked at the market since then. I don’t think he’s going to be happy.
China Motors.
CR.8, this first part is for you. You are totally full of s**t. Are you and GMC Fan one in the same or twins?
In order to sell a car, you must stock a car. When I went out and was looking for a new car 4 and then again 2 years ago, I looked for a Buick. Couldn’t find any. Nobody knows they make/made them (referring to Buick and Chevy here) because GM doesn’t give a c**p about cars. All they care about is freeking boxes with cute little letters of SUV/CUV. I’m a GM guy, but they have and still are making some of the most stupid mistakes ever. When Buick made actual sedans and wagons (Estate, Century, Regal, Park Avenue, LeSabre, Skylark, Skyhawk, etc., they sold and sold in large numbers. Now they think that the Enclave selling 23,000 units so far this year is good? You guys are nuts. And the rest of Buick’s lame SUV lineup is just as bad or worse for sales numbers.
whatttt: You just nailed it! Well said my friend. I’m really sick of these people on here defending GM at all costs and won’t stand up and call GM out for the absolute stupidity they are showing. This is the first time in my life that I’m actually hopeful that GM loses more market share as they lust after yet more SUV/CUV’s to sell to those who have given up on GM’s sedan business.
I’m in my 60s my foster sons 21&24 their friends are constantly trying to buy my 2007 Buick LUCERNE CLX they love the ride I hate it’s sloped front doors preferring easy entry of my Rendezvous. I can now afford to buy a new car. It will be a Chrysler 300, or Genesis Sedan.
Better buy the 300 soon as it is going away. My inlaws bought one discounted to $27,000 a couple years ago. They have big incentives on them.
GM stocked cars and they sit on the lots unsold. See the post above. When searching Lacrosse models I found new unsold Buicks up to two years old sitting on the lots at massive discounts. So stop being dishonest about the supply. The cars where there at major discounts when they were being made and no one bought.
To be honest Buick should have been closed but GM is trying to find a way to make money with it and GMC supports most of the dealers.
Stupidity is to force a model on the market that no one wants. If you look at every coupe and sedan out there all have seen sharp declines in sales.
As for GM they were one of the last to give it a shot with new models and it did not move the needle.
Yet Honda and Toyota add more and more CUV models. In Hondas case they even went to GM to have two built for them.
Your anger needs to be directed to the people buying vehicles not GM.
Thank you Scott! Well said.
C8.R
Just thought I’d give some real stats here for you and others who like to deny sedan sales. The following is for the entire 2021 model year:
Camry: 314K
Accord: 203K
Alitma: 104K
Model 3 (Tesla): 122K
Sonata: 93K
Malibu: 40K
For those counting, that’s 876,000 sedans sold in a very down year. May I also add that is only a partial list of sedans in that same category. May I also add that doesn’t include the Civic, Corolla, Elantra, Sentra, etc. I’m certain a quick Google search would show numbers that would surpass 2 million units combined.
Please share with me again how sedans just don’t sell??
Yes when GM gave up on us as sedan owners, we had to look elsewhere. Yes we looked at the Malibu as nice as it is, leg room was to tight for my wife (severe arthritis and leg braces) and the 2 remaining Cadillac sedans are even worse. The gm salesperson tried to show us a Traverse but it sits to high for my wife to be able to get in with out pain. The salesman was trying to be nice, and brought a latter for her to use (pissed my wife off as she said she was not about to drag a latter along just to get in a vehicle). We looked at the first non gm sedans for a first time. Was amazed with the Toyota Avalon and love it! (the saying was Avalon the Japanese Buick, that is very true!) . Then we found out the Avalon was ending for 2022 year the dealership told us that there is a replacement model the CROWN sedan will be a bit bigger than the Avalon (longer wheelbase to share gas and EV power drive systems). Just got a pre-order update with pictures inside and out beautiful! Front is very sporty with low hood line (Camaro like) the back is sport like sedan with bigger trunk than our Avalon) from the back looks like the beautiful Buicks of the past with the horizontal taillghts across the entire back. Dealership said they will call us as soon as they know when they will have one to show. I would still like to buy a GM sedan, but that time is no longer available for us. We did look at the Volt and m y wife laughed.
They gave up because the market was preferring other make sedans and gm could make more money in trucks and SUV’s where they excelled.
why is it we as Americans dont have a choice for a sedan or suv im sick of the suv market bla tasteless vehicles we need sedans in this country
I had to comment I have a Buick Lucerne 08 CX and wouldn’t trade it for none of these so called SUV’s. I brought it from a auction in Norfolk VA for $3000 only had 111,000 on car. Did want to purchase a new Lacrosse but would have to go to China. Get it together GM bring it back to the USA
I have a 2008 Buick Lucerne CXL that I drive to work every day and it’s a great car and very comfortable it’s in no way fashionable but it definitely earns its keep still only has under 70K miles.
There are many reasons the LaCrosse did not sell but the biggest reason BY FAR is that GM did not want the LaCrosse to sell. With all those goofy and annoying Buick commercials they put out from 2015 to 2018, not one, NOT ONE, marketed a LaCrosse or if they did, they did so in a derogatory manner such as the TV commercial which shows for a second a Buick LaCrosse but then quickly pans the screen to show the much more”desirable” ugly looking SUV. If you can prove that I’m wrong, post any advertisement from that era that touted the LaCrosse as the “desired” Buick flagship luxury sedan in the same manner that Toyota, BMW,Honda etc still positively market their sedans. I’m kind of a car nut and have owned a wide range of cars for my collection of contemporary fine automobile, to include a Porsche 911, Ford F150 Raptor, Jeep Rubicon, C7 Corvette and to me the nicest car in my collection was the last year 2018 Buick LaCrosse. The reason the LaCrosse failed to win over buyers was because GM wanted the LaCrosse to fail.
JOSEPH: What you bring up is very much a part of the problem. C8.R and others love to say we didn’t buy sedans, so why should GM make them? But this is like a dog chasing it’s tail. GM was making cars. Dealers saw that it was easier to sell the SUV. Dealers (sales people in general) are overly lazy and are like water taking the path of least resistance. So sales people just walked customers past the cars to the more expensive but easier to sell SUV’s. More expensive normally means higher commissions. Thus the cars sat longer, making dealers less interested in stocking them. Less dealers stocking them meant GM putting less capital/investments towards them. GM and dealers went to advertising SUV’s and trucks only. Thus cars were given less and less lot space. With me so far?
Now, what about those people buying the cars and sedans? We know they are still there because it’s still a quite large number of them sold annually. We’re in the age of internet where people can do a search and no longer have to drive from dealership to dealership. For those wanting a sedan/car, they skipped those dealers stocking only SUV’s and trucks and drove/called to the dealers with sedan’s. The worst part of this is that GM has been losing sales to Toyota, Honda, Nissan, Mazda, Kia, Hyundai, MB, BMW, Lexus and others. How sad.
Bottom line is I say how convenient. It’s like the attitude was/is just ignore them. Don’t advertise them. Don’t show them on the lots. Then we will discount them a lot, complain that we could only sell them with big discounts and then we can stop offering them and push everyone into the trucks and SUV’s.
I agree…. how much marketing was produced for the last gen Buick Regal, GS, and TourX? Not much…
tony: I can’t speak for other markets, but out here in Southern California, you would seldom see a Buick commercial. When you did (I’m referring to the 2010 to current time), it was always about the Encore or Enclave. Never about a Regal, Verano, Lucerne or LaCrosse.
WHY… aren’t you giving USA citizens the opportunity to drive this American Car????
Hey Morons at GM build the American division Buick in the USA including the La Crosse ..Open your eyes,, people are still buying sedans from the from the foreign market , you lost that market ..
I don’t want to agree or disagree with people on here but a big part of the reason why GM moved to SUVs, CUVs, and trucks is because that is what 90 percent of people buy… Even Toyota ahd Honda don’t push the Camry or Accord like they used to everything now is the CRV and RAV4… Heck I read that even the Avalon replacement will have CUV DNA!!! 🤮! I have owned Sedans, CUVs, SUVs and my favorite is my 2010 Chevy Equinox LTZ V6 I enjoy the room it has, the V6 power, I can haul almost anything I want that I could only dream of putting in any on my sedans. But certain people want sedans now that they are almost gone and forgotten about but when they where a dime a dozen all people bout CUVs. Stop trying to blame GM and other car makers for trying to keep up with the market.
MARKETING, MARKETING, MARKETING, MARKETING,
dumb, dumb, dumb and dumb. Get a clue. People want SUV’s full stop.
Lots of truth to many of your comments about the demise of the Buick Sedans in North America. I have owned 6 Buick sedans the most recent being a 2019 Buick Lacrosse purchased brand new in January 2019. It was one of only 3 Lacrosse available in the state of Nevada. GM made a corporate decision to abandon the large Sedan mkt & close the Detroit, MI assembly plant that made the Lacrosse, Impala & the Cadillac CTS. That plant had been in continuous operation since the 1st Impala rolled off the assembly line in 1965. My good friend who has retired as a 25yr corporate GM in human resources told me the main reason was the sedan profit margins could not match the $5000 they made off each & every SUV. I believe the final year Lacrosse sales were just over 5,000. The Impala had enough sales to survive through the 2020 model year. The last yr base price of my Lacrosse Essence was $33,000 but to get the 300hp v-6 & other safety features ballooned the MSRP to $42,000. Any paint color other than black or white was Xtra cost. I’ve had many dealers & private people offer to buy it now that they are no longer made. I’m keeping mine until the wheels fall off.
Surprised any marketing on Buick at all since gm is buying back Buick franchises that dealers no longer want?
If nobody wants sedans, why does tesla keep pushing them on people? And toyota. And Honda.
I also think that Ford should bring back at least the Crown Victoria. I have a Mercury Marauder 2003 and just love it.