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Mrs. Hayes Chevy Ad Pulls At The Heartstrings: Video

The holidays are here, making it a great time to get together with the family and give back to your community. Now, Chevy is aiming to capture that spirit with the following brief video ad.

Titled “Mrs. Hayes,” the short version of the new Chevy ad is only a minute long, but manages to tell a heartfelt story all the same. The ad opens with a parking lot, where we see a woman walking back to a beautiful Chevy Nomad with an armful of bags, presumably filled with some holiday shopping. The woman turns the ignition, but the Nomad won’t start.

“Come on, old beauty,” the woman whispers.

As the woman looks into the rearview mirror, we’re transported back into the past, where we see her in the passenger seat as she looks over at a man dressed in a military uniform, presumably her husband.

“Are you ready?” the man asks.

“Ok,” the woman replies, tears in her eyes.

The video jumps forward, where we see a cardboard box with a folded flag and a picture of Mr. Hayes, suggesting he was killed in action. The video continues forward, where we see Mrs. Hayes washing the Nomad, only to have one of the neighborhood kids, Billy, accidentally hit a fender with a baseball. Rather than get angry, Mrs. Hayes shows Billy warmth, gifting him a baseball glove.

The video continues with Mrs. Hayes showing Billy how to change the air filter on the Chevy, then jumps ahead again with several other major life moments, including the delivery of a new baby, eventually landing us back in the parking lot. Suddenly, we see Billy, now an adult, pull up in a new Chevy Blazer EV to help Mrs. Hayes with her bags.

Fast forward again, and it’s Christmas time, with Billy and his family arriving at Mrs. Hayes’ front door.

“Merry Christmas, Mrs. Hayes,” Billy says.

It’s a touching video, and will definitely pull on the old heartstrings. Check out the short and long versions below:

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Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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Comments

  1. What made me emotional about this ad, is knowing that someone got paid a lot of money to make it. GM needs new leadership immediately.

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    1. gm advertising acrodd all brands generally sucks.

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  2. Our love for cars is endless especially cars like the 55,56, and 57 Chevy Nomads. Cars pull in our 5 senses with emotion and passion at the top. Selling with emotion is good altho the marketing people usually get it skewed. This commercial is a good senses enhancer as was the ad they put out a few years ago about the guy who lost his wife and restored her old Chevy. After 50-plus years in the auto business, and my family in the car (riage) business since 1876, the problem I see with the commercial is it does not fit the normal range of Nomad owner. But there could have been that one person of this demographic who had the funds back then to buy one in 1957. Doesn’t really matter because It’s a good ad with the perfect theme and choice of vehicle.

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    1. Could have been been ‘68-72’ era and then absolutely appropriate that working class people would be driving a Nomad. Anything else is completely ignorant. The Big three with UAW raised all people to the middle class and above.
      By your silent implication maybe they should have had some buck tooth hay seed moonshine running hill billy driving like a fool and wrapped around a tree at the end? See ???

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    2. Sorry this attached to wrong person comment. I asked for a delete it did not happen

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  3. I think I got a cavity watching that!

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  4. Great work of the Harley Earll design team most beautiful Nomad gorgeous two tone paint.

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  5. Great ad for a 1950s Chevy, but it makes me a little sad that there’s nothing as iconic or as durable in the lineup today.

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    1. My first car that I purchase was after I was discharge from the Army August 1964, was a 1965 Chevrolet Corvair Monza 110 2 Door painted fire engine red with white upholstery. I gave the Corvair a name of Red Rooster 2 after an Army friend who purchase a 1964 Corvair and he name his Red Rooster. “Those were the days my friends I’d thought they never end.”

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    2. The Blazer in this ad ruined it. Today’s Blazer is not even in the ballpark of past Blazers let alone an iconic vehicle like the Nomad.

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      1. Yeah, you kind of wonder what they were thinking when they robbed the Blazer name for just another CUV. And now you have Ford re-release the Bronco, and its a big hit. So if GM wants to built a REAL Blazer again, what do they name it? The K-1500 Blazer?
        Whichever GM executive signed off on that decision, should be demoted and have their desk moved next to the stapler guy from office space in the basement of the GM tower in Detroit.

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  6. A bit WOKE like most advertising anymore.

    Not against showing a mixed couples but come in every commercial?

    We need to get back to balanced marketing and not make it all about agenda pushing.

    I know the global WEC powers are behind this but please give it a break from the propaganda.

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    1. How about a break from the conspiracy theories?

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    2. 100% correct, unfortunately. GM and nearly all other companies/advertisers ignore the true demographic percentages in this country, pretending to be social justice heroes. It’s an inconvenient observation…and the truth.

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      1. gm and Ford are now social organizations that happen to build vehicles. Meanwhile the other automakers are eating their lunch.

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      2. A little off topic, but speaking of bad advertising . I just saw a commercial for Pearl Milling Company. And they closed the commercial by saying and showing on the screen, “Pearl Milling Company, the same great taste as Aunt Jemima.” What? I thought they couldn’t get away from that trademark fast enough
        What is this telling us? Sales of pancake mix is down because they got they nervous and changed the name.

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        1. A little off topic, but speaking of bad advertising . I just saw a commercial for Pearl Milling Company. And they closed the commercial by saying and showing on the screen, “Pearl Milling Company, the same great taste as Aunt Jemima.” What? I thought they couldn’t get away from that trademark fast enough!
          What is this telling us? Sales of pancake mix is down because they got they nervous and changed the name.

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    3. I too dislike when they don’t use white actors in car commercials. So offensive!

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  7. Great commercial, until the Chevy EV part showed up. I am going to like it better when Billy’s EV runs out of battery and SHE, Mrs Hayes, picks him up in the tried and true pure gasoline powered Chevy Nomad.

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  8. very touching, being seventy years old, i have had that experience so many times in my life, i buy cars because of their style, i love the style of my past GM cars, because i love the style of them, i find it very difficult to let them go. I can certainly relate to her experiences. If you are a regular reader of this site, you would have noticed all my past writings, on why we here in the USA, have given up that love for cars, to , instead buy square shaped, non aerodynamic, bad handling things called SUVs. Thats why i love seeing the Cadillac, Buick, Chevrolet prototypes that are being tested here before they go to China, i think i just love to see what we are missing out on.

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  9. I really like the commercial. I’m also quite saddened and disgusted by exactly 3 of the above original comments with such thinly disguised racist tones. This is 2022, so if you can’t handle seeing people who are NOT white in advertisements, then I say absolutely shame on you! The fact that you try so hard to disguise it only makes it worse.

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    1. Thank you for saying that better than I tried

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      1. Peaky: You are welcome. The fact that we even have to leave comments like this in 2022 is just shameful at best. The racist undertones on this site are sickening and this has only gotten worse in the past 6 years.

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        1. You live in California stop being so soft.

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        2. Wow the haters lofl!

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          1. How can you call someone else a hater when that’s exactly what your doing?

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    2. Wow so you gathered from what those users said that they want only white people in the commercials, tell me you’re a bigot without telling me Dan.

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  10. This “Mrs. Hayes” Advertisement is an all time classic. This is much more than just an ad. This contains within it the stories of so many who sacrificed much for our America. Also, there is hope for the future while showing us that if we are kind one to another we can have a great life today with our friends and neighbors. And, lastly, the Chevrolet brand is shown as a positive and helpful resource.
    My first car that I ever drove was a 1964 Chevrolet Biscayne. The car only had one option and that was the Powerglide transmission. Yet, it was 100% reliable and that ’64 took me to my first jobs without fail. That is why I am a GM fan today and, especially, a Chevrolet fan. Chevrolet designers and workers take pride in their creations and in how these vehicles help their fellow Americans right now.

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    1. If vehicles like the Blazer ev is the best gm can fo, there is no hope for the future.

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  11. And then came the ’58 Chevy Nomad, and, and and…

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  12. There’s a longer version (5 minutes) of this on the Chevy website.


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  13. That neighbors El Camino is swweeet! Also, when that baseball hit the Nomad, I cringed.

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  14. Nice of GM to so blatantly point out how cool their cars used to be and how boring their electric boxes now are.

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  15. The commercial is part of the modern narrative, anti-white, anti-Christian, woke, Marxist agenda. The color revolution normally in the past was for our intelligence community to change foreign ppls and governments to think a certain way, now they do it to us! If you think seeing this narrative is the new norm, then you have already been duped!

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  16. Awful commercial as soon as the Chevy EV section started playing. When Billy’s electric vehicle runs out of juice, I hope that Mrs. Hayes picks him up in the reliable, old-school Chevy Nomad fueled exclusively by gasoline.

    Reply

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