Making its big debut at the 2022 Consumer Electronics Show earlier this year, the Chevy Silverado EV is building significant hype, with GM boasting that it’s now holding 170,000 reservations for the all-electric pickup. Notably, GM also says that half of Chevy Silverado EV reservation holders are new to GM.
During the recent GM Investor Day event held November 17th, GM CEO Mary Barra discussed the new Chevy Silverado EV, indicating that half of those placing reservations for the all-electric pickup were new to the GM brand. As such, it looks as though the Silverado EV could be a significant conquest opportunity for GM.
GM announced that it was holding 170,000 reservations for the Chevy Silverado EV late last month in conjunction with the automaker’s Q3 2022 earnings report. The 170,000 figure represents a gradual increase in reservations from earlier in the year, with GM claiming 110,000 reservations in Q1 of 2022, and 150,000 reservations in Q2 of 2022.
GM reports that 95 percent of Chevy Silverado EV reservation holders will use the pickup for daily driving, while 87 percent of reservation holders plan to use it for “truck things” like towing and trailering. What’s more, 72 percent of reservation holders have expressed a desire for an all-electric pickup capable of traversing off road.
That said, a study conducted by Recurrent Auto indicates that a mere 20 percent of Chevy Silverado EV reservation holders will actually follow-through and purchase the vehicle. If accurate, the 80-percent rate for Silverado EV “phantom orders” would make for the highest rate in the EV industry.
The Chevy Silverado EV first dropped cover in January, with GM initially pulling the sheets on the fleet-oriented Silverado EV WT and well-equipped RST trim levels. Highlights include the EV-oriented GM BT1 platform for the underpinnings, as well as GM’s Ultium battery tech and Ultium drive motors for motivation, with upwards of 400 miles covered between plugs. Production will take place at the GM Factory Zero plant next year.